Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New chocolate ideas to Whittaker's

Students pitch new chocolate ideas to Whittaker's

24 September 2010, Waitakere. As part of a class project on advertising, several students at ACG Sunderland got to pitch their chocolate ideas to David de Ryke-Tomlinson today. David works for Twin Agencies, the sales and merchandising agency which holds the Whittaker’s account.

The Year 7 students have been studying marketing and advertising and their task was to research and develop a new chocolate product for Whittaker’s chocolate, and create a targeted advertising campaign to launch it to market.

The pitches were varied with students using props, storyboards and with some even acting out a proposed television commercial. Even better they all went the extra mile and actually made samples of their proposed new chocolates , including attractive packaging, for the judges to taste.

Chocolate ideas ranged from sherbet-fizz style chocolate to white chocolate with pistachio, cranberries and almonds and pitches were extremely creative including claims that the product would turn you from 'Nerd to Cool' in one bite.
The competition was judged by David de Ryke-Tomlinson and Nathan Villars, College principal. Both judges looked decidedly full after all the tasting! The winners were Rachel Barnhill and Crystal Chambati. David said their idea, Christmas Bliss, was in line with Whittaker’s current products and he liked the way it was seasonal.

Janine Tyler, the teacher behind this interesting project, says " I believe the key to learning is to be interested and engaged and chocolate is definitely an engaging subject! Learning about advertising is important as this generation of kids are growing up as avid media consumers. Projects like these help them to become savvy of that media. Reading and listening to advertising with a critical eye, engages the brain and gives the consumer the power to make an active decision on the product being pushed.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Budget Policy Statement: Spending Wins Over Tax Cuts; Big Ticket Items Get Boost

Income tax cuts are on hold as the government says “responding to the earthquakes and reducing debt are currently of higher priority”, although election year tax sweeteners remain possible. More>>

ALSO:

Fishy: Is Whitebaiting Sustainable?

The whitebait fry - considered a delicacy by many - are the juveniles of five species of galaxiid, four of which are considered threatened or declining. The SMC asked freshwater experts for their views on the sustainability of the whitebait fishery and whether we're doing enough to monitor the five species of galaxiid that make up whitebait. More>>

ALSO:

Crown Accounts: Smaller-Than-Expected Four-Month Deficit

The New Zealand government's accounts recorded a smaller-than-forecast deficit in the first four months of the fiscal year on a higher-than-expected inflow of corporate and goods and services tax. More>>

ALSO:

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news