Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New chocolate ideas to Whittaker's

Students pitch new chocolate ideas to Whittaker's

24 September 2010, Waitakere. As part of a class project on advertising, several students at ACG Sunderland got to pitch their chocolate ideas to David de Ryke-Tomlinson today. David works for Twin Agencies, the sales and merchandising agency which holds the Whittaker’s account.

The Year 7 students have been studying marketing and advertising and their task was to research and develop a new chocolate product for Whittaker’s chocolate, and create a targeted advertising campaign to launch it to market.

The pitches were varied with students using props, storyboards and with some even acting out a proposed television commercial. Even better they all went the extra mile and actually made samples of their proposed new chocolates , including attractive packaging, for the judges to taste.

Chocolate ideas ranged from sherbet-fizz style chocolate to white chocolate with pistachio, cranberries and almonds and pitches were extremely creative including claims that the product would turn you from 'Nerd to Cool' in one bite.
The competition was judged by David de Ryke-Tomlinson and Nathan Villars, College principal. Both judges looked decidedly full after all the tasting! The winners were Rachel Barnhill and Crystal Chambati. David said their idea, Christmas Bliss, was in line with Whittaker’s current products and he liked the way it was seasonal.

Janine Tyler, the teacher behind this interesting project, says " I believe the key to learning is to be interested and engaged and chocolate is definitely an engaging subject! Learning about advertising is important as this generation of kids are growing up as avid media consumers. Projects like these help them to become savvy of that media. Reading and listening to advertising with a critical eye, engages the brain and gives the consumer the power to make an active decision on the product being pushed.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news