Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New chocolate ideas to Whittaker's

Students pitch new chocolate ideas to Whittaker's

24 September 2010, Waitakere. As part of a class project on advertising, several students at ACG Sunderland got to pitch their chocolate ideas to David de Ryke-Tomlinson today. David works for Twin Agencies, the sales and merchandising agency which holds the Whittaker’s account.

The Year 7 students have been studying marketing and advertising and their task was to research and develop a new chocolate product for Whittaker’s chocolate, and create a targeted advertising campaign to launch it to market.

The pitches were varied with students using props, storyboards and with some even acting out a proposed television commercial. Even better they all went the extra mile and actually made samples of their proposed new chocolates , including attractive packaging, for the judges to taste.

Chocolate ideas ranged from sherbet-fizz style chocolate to white chocolate with pistachio, cranberries and almonds and pitches were extremely creative including claims that the product would turn you from 'Nerd to Cool' in one bite.
The competition was judged by David de Ryke-Tomlinson and Nathan Villars, College principal. Both judges looked decidedly full after all the tasting! The winners were Rachel Barnhill and Crystal Chambati. David said their idea, Christmas Bliss, was in line with Whittaker’s current products and he liked the way it was seasonal.

Janine Tyler, the teacher behind this interesting project, says " I believe the key to learning is to be interested and engaged and chocolate is definitely an engaging subject! Learning about advertising is important as this generation of kids are growing up as avid media consumers. Projects like these help them to become savvy of that media. Reading and listening to advertising with a critical eye, engages the brain and gives the consumer the power to make an active decision on the product being pushed.”

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Scoop Business: Productivity Commission To Look At Housing Land Supply

The Productivity Commission is to expand on its housing affordability report with an investigation into improving land supply and development capacity, particularly in areas with strong population growth. More>>

ALSO:

Forestry: Man Charged After 2013 Death

Levin Police have arrested and charged a man with manslaughter in relation to the death of Lincoln Kidd who was killed during a tree felling operation on 19 December 2013. More>>

ALSO:

Smells Like Justice: Dairy Company Fined Over Odour

Dairy company fined over odour Dairy supply company Open Country Dairy Limited has been convicted and fined more than $35,000 for discharging objectionable odour from its Waharoa factory at the time of last year’s ”spring flush” when milk supply was high. More>>

Scoop Business: Dairy Product Prices Decline To Lowest Since July 2012

Dairy product prices dropped to the lowest level since July 2012 in the latest GlobalDairyTrade auction, led by a slump in rennet casein and butter milk powder. More>>

ALSO:

SOE Results: TVNZ Lifts Annual Profit 25% On Flat Ad Revenue, Quits Igloo

Television New Zealand, the state-owned broadcaster, lifted annual profit 25 percent, ahead of forecast and despite a dip in advertising revenue, while quitting its stake in the pay-TV Igloo joint venture with Sky Network Television. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news