Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Top 10 PR & Experiential Campaigns


CAANZ MARCOMMS LEADERSHIP GROUP RELEASES ITS TOP 10 PR & EXPERIENTIAL CAMPAIGNS


Media Release: Monday, 22 November, 2010
Communication Agencies Association of New Zealand


The CAANZ Marcomms Leadership Group today released a list of 10 campaigns that its members feel succinctly showcase the value of PR and experiential activity within the wider communications mix.

Whittled down over several weeks of discussion from 30 nominated submissions, the list includes two highly acclaimed Kiwi campaigns: Yellow Treehouse from Colenso BBDO/Aim Proximity and the Mike Mizrahi inspired NZ Rugby Ball initiative, which has toured the world successfully for New Zealand Tourism.

It also features the acclaimed US campaign ‘Replay’ by Gatorade and its agency TBWA\Chiat\Day, which won the Grand Prix award at this year’s Cannes Lions International Advertising Festival in both the promotional and public relations categories. Tapping into many a middle-aged man's dream, it involved tracking down the members of two rival high school American football teams for a rematch 15 years after they drew in their final senior year game.

The winner of the inaugural Cannes PR Lions Grand Prix, Tourism Queensland’s ‘Best Job in the World’, also makes the cut for generating massive amounts of global media coverage and seamlessly integrating PR with social media.

“Our aim is to raise awareness of the value of PR and experiential activity, so what better way to do that than with our own unique take on some of the most creative, strategically clever campaigns that have caught our eye over the last few years,” says Claudia Macdonald, CAANZ Marcomms Group Chair and Managing Director of Mango Communications.

“PR and experiential activity can come in all shapes and forms, so the list we eventually agreed upon reflects that diversity. We’re making this an annual exercise and I’ve no doubt that the nature of the work in our next list will have changed dramatically in 12 months to reflect the rapid rate our industry is developing,” adds Ms Macdonald.

The 10 campaigns selected by the CAANZ Marcomms Leadership Group, in no particular order, are as follows:

Nike Chalk Bot
http://www.mobileinc.co.uk/2009/12/nike-chalk-bot-prints-your-sms-messages-on-the-tour-de-france-route/

Yellow Treehouse
http://www.yellowtreehouse.co.nz/

T-mobile flashmob
http://theinspirationroom.com/daily/2009/t-mobile-dance-flashmob-in-london/

The Megane Experiments
www.themeganeexperiment.com

NZ Rugby Ball in Paris
http://www.iop.co.nz/outdoor-events/tourism-nz-%e2%80%93-rugby-ball-tokyo

International: “Talking Wall of Water” (FRANCE)
http://vimeo.com/10756110

Gatorade Replay Series
www.replaytheseries.com

The Best Job in the World
http://www.islandreefjob.com.au/

Trafalgar Square Grassed In
http://www.thisislondon.co.uk/news/article-23395872-trafalgar-square-to-be-covered-with-grass.do

Dulux Let’s Colour
www.letscolourproject.com

Ends


About the CAANZ Marcomms Leadership Group
The Marcomms Leadership Group is charged with highlighting and developing the value of PR and experiential communications. Members are drawn from independent agencies or marcomms divisions within larger agency groups that are involved in a wide range of marketing communications including public relations, ambient, activation, experiential or events.

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

'Unprecedented' Conditions: Genesis Coal Burn 5-Yr High

Coal-fired generation from Genesis Energy’s Huntly operations was the highest in more than five years in the December quarter, as a combination of low hydro storage and plant outages were compounded by tight natural gas supplies. More>>

ALSO:

Climate Summary: NZ’s Equal-2nd Warmest Year On Record

Annual temperatures were above average (+0.51°C to +1.20°C above the annual average) across the majority of New Zealand... 2018 was the equal 2nd-warmest year on record for New Zealand, based on NIWA’s seven-station series which began in 1909. More>>

ALSO:

GDP: Economic Growth Dampens In The September Quarter

Gross domestic product (GDP) rose 0.3 percent in the September 2018 quarter, down from 1.0 percent in the previous quarter, Stats NZ said today... GDP per capita was flat in the September 2018 quarter, following an increase of 0.5 percent in the June 2018 quarter. More>>

ALSO:

Up $1.20: $17.70 Minimum Wage For 2019

Coalition Government signals how it will move toward its goal of a $20 p/h minimum wage by 2021... “Today we are announcing that the minimum wage will increase to $17.70 an hour on 1 April 2019." More>>

ALSO: