Press Release

Tribal Fusion Strengthens Regional Sales Team and Opens Office in New Zealand
Hires Ex-Head of Direct Sales, Yahoo - Brendan Muller as Sales Director

New Zealand, March 03, 2011:

Global online premium network Tribal Fusion has launched in New Zealand with the appointment of local Sales Director, Brendan Muller. Tribal Fusion operates in 19 countries around the world and with global reach of more than 250 million users. Tribal Fusion is a fully transparent network representing over 2,000 websites globally, and focuses on executing custom industry vertical solutions for brand advertisers that help them capitalize on opportunities at every level of the consumer decision process. At Tribal Fusion, Brendan will be directly responsible for the strategic direction of New Zealand operations and growing sales.

Brendan joins the company, with around six years of experience in Sales across various industries including Internet, Media and Broadcast. Prior to joining Tribal Fusion, Brendan was working with Yahoo Xtra, managing its online advertising sales.
John McKoy - General Manager, Tribal Fusion Australia & New Zealand, says “Tribal Fusion is expanding rapidly around the globe due to our enormous reach and consumer targeting technology, with a foundation of 1.5M New Zealander’s already on our network it makes sense that we have a local presence.”

“Tribal Fusion has also launched an online video ‘cost per engagement’ offering via Firefly Video(TM) and that combined with our consumer targeting, will have a unique offering in New Zealand”, he added.

Brendan taking up this new role at Tribal Fusion New Zealand says,, “What excites me about joining Tribal Fusion are the cost effective audience targeting solutions they provide. Kiwi businesses are rapidly trending toward more results based marketing. Tribal Fusion is positioned to offer exceptional campaign outcomes and take advantage of this trend.”

About Tribal Fusion:
Tribal Fusion’s premium advertising network delivers custom placement solutions for our premium brand advertisers across over 2,000 sites that reach over 250 million users worldwide every month.

The company is built around dedicated vertical teams that leverage their industry-specific knowledge of "what works" to create fully customized advertising solutions to help companies capitalize on opportunities at every level of the consumer decision process. Tribal Fusion delivers superior results for brand advertisers across a transparent list to high quality sites, thus providing a safe, cost-effective alternative to buying on portals.

Tribal Fusion® is owned by Exponential Interactive, Inc. ®- a technology-driven media services company that delivers innovative products and services to meet the demands of advertisers and publishers. Additional information is available at www.tribalfusion.com, www.fireflyvideo.com and www.exponential.com.

ends

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