Wellington start-up looks to become cloud computer crunching de facto standard

(sticK - 10 March 2011 ) GreenButton wants to become the omnipresent, defacto standard for speeding up computer hungry tasks, using the vast distributed computing power of the internet.

While the concept of this isn’t really new, commercialising has been the challenge. That is, the raw power is available as such, making it useable is where GB is making some inroads

Currently, infrastructure providers primarily sell resources based on time, and if you know exactly what you want, it's an easy game but what if you don’t?
For instance, render farms sell both the time and the license for processing, but bill afterwards.

It means users could end up with a massive bill and even during the actual processing people don’t know when the job will be completed. In these circumstances, with those risks, it is generally the desperate that engage.

The Wellington-based company has recently gone live with its patented 'Job Prediction Engine', which provides users at a desktop with a price estimate for different lengths of time a particular job can be carried out in.

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For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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