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Imarda receives US$3.5M follow-on order
Imarda receives US$3.5M follow-on order
Auckland, 16 March 2011 - Mobile Resource Management (MRM) company Imarda Inc has received a follow-on order worth US$3.5 million from a large publicly listed, US freight services company.
Imarda CEO Selwyn Pellett, says the US$3.5 million deal demonstrates the customer's confidence in the company, strategy, technology road map and Imarda's product offering.
"It's always rewarding when a Tier 1 customer comes back and reconfirms their confidence in you with a second large order," says Pellett.
The order for more than 3000 units of in-vehicle tracking hardware follows the initial order for 12,000 units in 2008. The 3000 Wi-Fi, Bluetooth and PLC enabled V300 telematics devices along with 10,000 of Imarda's second generation electronic Trailer Identification Tags will be delivered over the current financial year.
Imarda's solution, used in conjunction with other technologies, enables the company to capture and provide real-time vehicle information whilst at the same time improving asset utilisation, compliance and driver safety.
"Imarda's hardware success is based on providing its customers with technology options that enable the rapid development of customised solutions to meet specific customer and market needs," says Pellett. "We are a technology enabler to help our customers unleash latent business performance and improve customer satisfaction. It's nice when you're told via a large order like this that you're on the right track. "
ENDS
Imarda
Enterprise Fleet Management Solutions
Founded in 2007, Imarda builds and deploys sophisticated software and hardware capabilities which are transforming Fleet Management systems across the globe. Imarda's strength and point of differentiation lies in its revolutionary configurable ‘Action Engine' software. Action Engine is designed for ease of use for small to mid-range fleets and highly sophisticated bespoke recording and reporting tools for enterprise level fleets. Imarda's configurable software and hardware devices enriches a company's ability to manage their mobile assets, through customised and automated business intelligence tools.
Imarda enables customers to manage their mobile assets by exception, and empowers them to make the best possible decisions which impact their business. The Imarda i360 platform captures an unparalleled volume of vehicle and environmental data from our specialist hardware devices. It then securely stores that data at a granular level in the cloud, then processes it with a configurable customer rules engine (the Matrix). The end result being, a user-friendly insights interface with a series of automated actions or recommendations to help optimise business efficiencies and bottom-line profitability.
Imarda was founded in 2007 with the acquisition of two companies with a combined 11+ years in the designing and developing hardware and software for the GPS-based Fleet Management industry. Imarda now has a presence in Sydney, Melbourne, Perth, NZ, US, Malaysia and Fiji and customers all over the world. Imarda is beginning the global expansion phase of its i360 platform through global Franchisee partnerships.
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