Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Kiwi product immobilises phone monsters

Kiwi product immobilises phone monsters

A New Zealand couple goes global today with a product to monitor children’s cellphones and prevent phone bullying, sexting and grooming.

Sally Rae and Steve Herstell created www.MyFone.mobi after deciding to give Sally’s two daughters cellphones so they could contact them if plans changed. They were worried, like many other parents, the girls would be exposed to a variety of cyberspace bad behaviour.
“We had heard the horror stories about children affected by bullying and so we got to thinking,” says Ms Rae. “Steve put his communications and internet background together with my concerned mum and businesswoman’s mind and www.MyFone.mobi is the result. We are now one step closer to preventing tragedy and the long-term effects on our children of these problems.”

MyFone lets parents see via a protected website all the numbers called and answered on their children’s phones and the content of all outgoing and incoming texts. It also lets them know where their child/children have been or where they are now.

“We know this is going to be controversial because of the whole civil rights issue but what’s more important – our children’s civil rights or their safety and protection?” asks Ms Rae. “To me that’s a no-brainer and if you sit and talk to your kids about why you are doing this there shouldn’t be a problem. There wasn’t with our girls.

“MyFone gives busy and concerned parents the tool to make mobile communication with their children safe and secure and by parents working with their children we can help create a generation savvy and appropriate in its use of technology.”

The www.MyFone.mobi service and site is also designed to educate parents and their children about appropriate phone use and gives valuable tips to parents and guardians.

School principals around the country have welcomed the ground-breaking new product as has NetSafe.

Principal of Auckland’s largest secondary school, Rangitoto College, Dave Hodge says MyFone will reduce phone bullying, save hours of school time and help parents take a share of the responsibility.

“Schools want this service available for their students immediately,” says Ms Rae. “It really is going to make a difference in the world.”

ENDS

Background Information and Editor’s Note

www.MyFone.mobi’s founders are Sally Rae and Steve Herstell.

Sally is a senior lecturer at Auckland University of Technology and has daughters aged eight and 10. Born and educated on Auckland’s North Shore Sally went to Massey University to study industrial science, horticulture and marketing. Sally lectures in marketing, management and finance and co-operative education. She is currently considering doing her PhD in the area of self-esteem and cellphone usage.

Steve also has two daughters and recently left Telecom to manage the MyFone business. He spent 10 years in the British Army in signals and communication and has a degree in electrical communications. Steve was the founder of the successful www.sparesfinder.com service during the dot com boom and sparesfinder is one of the few dot com companies that still exist.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

'Irregular Accounting': Voluntary Suspension Of Fuji Xerox Govt Contracting

This suspension gives the Ministry of Business, Innovation, and Employment time to understand the full implications of the report from FUJIFILM Holdings into irregular accounting practices at FXNZ. More>>

ALSO:

MPI: Cow Disease Detected In NZ For First Time

MPI is responding to the detection of the cattle disease Mycoplasma bovis in a dairy herd in South Canterbury... The disease is commonly found in cattle globally, including in Australia, but it’s the first detection of it in New Zealand. More>>

South Island Flooding: Focus Moves To Recovery

As water recedes throughout flood-impacted areas of the South Island, Minister of Civil Defence Nathan Guy has praised the efforts of those who were involved in the response to the flooding... More>>

ALSO:

Superu Report: Land Regulation Drives Auckland House Prices

Land use regulation is responsible for up to 56 per cent of the cost of an average house in Auckland according to a new research report quantifying the impact of land use regulations, Finance Minister Steven Joyce says. More>>

ALSO:

Fund For PPP Plans: Govt Embraces Targeted Rates To Spur Urban Infrastructure

The government's latest response to the Auckland housing shortage will see central government and private sector firms invest in 'special purpose vehicles' to fund essential roading, water and drains that Auckland Council can't fund without threatening its credit rating. More>>

ALSO: