Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Kiwi product immobilises phone monsters

Kiwi product immobilises phone monsters

A New Zealand couple goes global today with a product to monitor children’s cellphones and prevent phone bullying, sexting and grooming.

Sally Rae and Steve Herstell created www.MyFone.mobi after deciding to give Sally’s two daughters cellphones so they could contact them if plans changed. They were worried, like many other parents, the girls would be exposed to a variety of cyberspace bad behaviour.
“We had heard the horror stories about children affected by bullying and so we got to thinking,” says Ms Rae. “Steve put his communications and internet background together with my concerned mum and businesswoman’s mind and www.MyFone.mobi is the result. We are now one step closer to preventing tragedy and the long-term effects on our children of these problems.”

MyFone lets parents see via a protected website all the numbers called and answered on their children’s phones and the content of all outgoing and incoming texts. It also lets them know where their child/children have been or where they are now.

“We know this is going to be controversial because of the whole civil rights issue but what’s more important – our children’s civil rights or their safety and protection?” asks Ms Rae. “To me that’s a no-brainer and if you sit and talk to your kids about why you are doing this there shouldn’t be a problem. There wasn’t with our girls.

“MyFone gives busy and concerned parents the tool to make mobile communication with their children safe and secure and by parents working with their children we can help create a generation savvy and appropriate in its use of technology.”

The www.MyFone.mobi service and site is also designed to educate parents and their children about appropriate phone use and gives valuable tips to parents and guardians.

School principals around the country have welcomed the ground-breaking new product as has NetSafe.

Principal of Auckland’s largest secondary school, Rangitoto College, Dave Hodge says MyFone will reduce phone bullying, save hours of school time and help parents take a share of the responsibility.

“Schools want this service available for their students immediately,” says Ms Rae. “It really is going to make a difference in the world.”

ENDS

Background Information and Editor’s Note

www.MyFone.mobi’s founders are Sally Rae and Steve Herstell.

Sally is a senior lecturer at Auckland University of Technology and has daughters aged eight and 10. Born and educated on Auckland’s North Shore Sally went to Massey University to study industrial science, horticulture and marketing. Sally lectures in marketing, management and finance and co-operative education. She is currently considering doing her PhD in the area of self-esteem and cellphone usage.

Steve also has two daughters and recently left Telecom to manage the MyFone business. He spent 10 years in the British Army in signals and communication and has a degree in electrical communications. Steve was the founder of the successful www.sparesfinder.com service during the dot com boom and sparesfinder is one of the few dot com companies that still exist.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Air NZ Wine Awards: Victory For Villa Maria As Pinot Noir Thrills

It was a night to remember as Villa Maria Estate picked up one of the highest accolades of the evening, the O-I New Zealand Reserve Wine of the Show Trophy, at the 28th Air New Zealand Wine Awards. The Villa Maria Single Vineyard Southern Clays Marlborough ... More>>

ALSO:

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news