Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

NZ wool carpets and rugs launched in US

Media Release 30 March 2011

NZ wool carpets and rugs launched in US


A "Waihi Valley" rug which forms part of the Just Shorn collection being launched this week in luxury US carpet and rug stores.

New Zealand rugs and carpets using strong wool drawn from Wool Equities Ltd and New Zealand Romney suppliers will be unveiled in prestigious US stores on Friday.

The Just Shorn collection will be launched surrounded by in store displays including wool bales, woolshed doors and videos of New Zealand farmers telling their stories about working with sheep and wool. About 30 rug stores and 85 carpet stores in the luxury IDG chain (part of CCA Global) will feature the collection.

As part of the launch strategy, IDG staff will all receive training about the benefits of wool, enabling them to pass information on to architects, designers and other building specifiers who are their main customers.

"We're thrilled that high-end customers in the United States are going to be able to purchase our quality New Zealand wool rugs and carpets. This is fantastic for our owners/shareholders - 7800 New Zealand wool growers. The products of their hard work will be promoted at a premium price, recognising the real value of wool," Wool Equities Ltd Chairman and Manawatu farmer Cliff Heath says.

Cliff Heath

"The launch is the culmination of many months of work by our partner organisation Wool Marketing Enterprises. Wool Equities Ltd is proud to have its flagship rug products taking a lead position in this launch," Cliff says.

Wool Equities Ltd's primary focus is to promote wool and increase returns for all wool growers. New Zealand Romney is a farmer-owned initiative to promote the quality of the New Zealand Romney and raise the profile of the breed.

Ends


© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

$7.5 Billion Surplus: Government Accounts "Show Strong Economy"

“The surplus and low levels of debt show the economy is in good shape. This allows the Government to spend more on infrastructure and make record investments in health and education,” Grant Robertson says. More>>

ALSO:

New OIO Application Trumps Judicial Review: OceanaGold Cleared To Buy Land For Waihi Tailings Expansion

In a surprise turnaround, the government has given OceanaGold a greenlight to buy land to expand its Waihi mine after the application was previously turned down by Land Information Minister Eugenie Sage. More>>

ALSO:

Christchurch Rebuild: Fletcher Sued For $7.5m Over Justice Precinct

Fletcher Building is being sued for $7.5 million by utilities contractor Electrix, one of the subcontractors on the Christchurch Justice and Emergency Services Precinct. More>>

Three New Drugs: PHARMAC Signs Bundle Deal For More Cancer Medicines

420 New Zealanders with lung cancer, breast cancer, multiple sclerosis and respiratory disease will benefit each year from a bundle deal PHARMAC has finalised with a medicine supplier. More>>

ALSO:

"Levels Playing Field": Government Responds To Electricity Price Review

The changes announced today include: • Supporting new and independent retailers by requiring the big power companies to sell into the wholesale market at affordable rates. • Extending discount rates to all customers • A pilot scheme to help customers who have not switched power providers before to shop around for better deals... More>>

ALSO: