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Interactive Experience Wins Regional World Summit Award.

Gibson Group Interactive Experience Wins Regional World Summit Award.

Vaeggen (or Wall), a massive, mobile interactive video installation created by the Gibson Group for the Museum of Copenhagen, has won the New Zealand e-Culture & Heritage section of the World Summit Awards. This Award automatically enters Vaeggen into the Global Awards being judged in Hong Kong in April. The Gibson Group and the Museum of New Zealand Te Papa Tongarewa (Te Papa) won a Global Award for Te Papa’s OurSpace exhibition in 2009.

‘It’s fantastic to be in the running a second time for a World Summit Award,” said Allan Smith, Gibson Group’s Head of Projects and Visitor Attractions. ‘Having homegrown technology recognised by an international cultural body puts all New Zealand innovation on the world stage.’

By touching the massive 12m long multimedia screen, users of Vaeggen ( ) navigate their way through a sumptuous 2D/3D rendition of Copenhagen, made up of images from the Museum of Copenhagen’s collections. Selecting the images, collected into 9 suburbs, instantly brings up detailed information and the ability for the user to add their own memories of that event, object, person or place to the Museum’s database.

Vaeggen is completely portable and housed in a custom-built container fronted with special glass that enables the screens to be used in daylight. Over the next three years, this attraction will be moved around the city where deep archaeological excavations (the largest in Northern Europe) are taking place for a new metro line. The unique interactivity of Vaeggen also enables visitors to explore the findings of archaeologists, comment on them, and link them with historic collections from the museum and their own personal histories. This April 29 marks its first major relocation into Copenhagen’s prestigious Rådhuspladsen. Allan will attend the relocation opening after presenting a paper about Vaeggen’s development at the 2011 Museums and the Web conference in Philadelphia, USA.

A smaller version of Vaeggen is installed in the Gibson Group’s offices. Journalists are welcome to experience it firsthand by appointment. Further information about the World Summit Awards and the Gibson Group is below.


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