Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


DB & Christchurch Bars Enjoy Increased Sales

8th April 2011

DB & Christchurch Bars Enjoy Increased Sales as Residents Band Together Post Earthquake

DB Breweries has noticed an increase in sales around Christchurch following the major earthquake in February as residents try to reclaim some normality.

While many inner city bars and restaurants were damaged when the 6.3 magnitude quake struck on 22 February, their suburban siblings survived unscathed offering residents local outlets where they could meet colleagues, friends and family for respite and refuge.

General Manager of DB’s Hospitality division, Andrew Campbell says his company’s beer and cider sales have not dropped despite many bars and restaurants in the CBD remaining closed.

“In fact sales have increased due to enhanced activity among hospitality operators in the outer suburbs. People clearly still want to get together and get on with their lives. Enjoying a refreshing beer over lunch or dinner with friends is a key part of returning to normality. Our retail sales through supermarket and specialist liquor stores have also been strong as people band together at home to support each other.”

Campbell says DB was fortunate that its major wholesaler partners were fully operational soon after the quake ensuring minimum disruption to customers. The fact DB’s Christchurch office wasn’t badly damaged, nor DB’s Mainland Brewery in Timaru, has ensured not only continued production and delivery of beer, but time for DB’s Canterbury team to help the community.


Click for big version

Rob Mercer, owner/operator No.4 in Christchurch.

“Our Christchurch staff have since been busy delivering complimentary beer to groups such as Urban Search and Rescue, the student army, the farmy army, local volunteer fire brigades and the Australian and New Zealand Police to acknowledge and thank them for the incredible work they have been doing for the community,” Campbell says. “Our staff are also now working with bars and restaurants that are open and assisting them to increase their custom. We’re also working proactively through options with those badly affected to help them get back on their feet as soon as possible and reopen.”

Campbell says DB is also offering $5000 for every try the Crusaders score over the next six weeks through its Tui brand, a long-term supporter of Canterbury rugby. The money raised through the try challenge will go directly to grassroots rugby in Canterbury. After their first game, the Crusaders earned their local rugby clubs $25,000.

“We expect the final amount to be in the vicinity of $200,000.”

Going forward, Campbell believes Christchurch’s hospitality precincts could be changed forever as a result of the earthquakes.

Rob Mercer, owner/operator of No.4 in Merivale, Christchurch says the number of patrons at his bar, and those in the surrounding area, has doubled compared to the same time last year.

“There is well over 200 cafes, restaurants and hotels out of action in the central city which has put enormous pressure on suburban operators such as ourselves. It’s also put pressure on staffing numbers. We’ve recruited around 10 more staff on top of our existing 35 who are also doing longer hours.”

Mercer has also noticed a change in clientele with younger people, who would normally go to inner city clubs, now coming into No.4.

“Our existing customers have adapted really well and the younger people have been really well behaved,” he says.

Like Campbell, Mercer says the increase in customers is driven by the need for people to get together and share their experiences and circumstances.

“A lot of people are still living in damaged homes without appliances. Bars like No.4 offer a safe and comfortable environment for people to meet their family and friends. In many ways we have become an extension of their lounges.”

Looking ahead Mercer says more suburban bars, cafes and restaurants are likely to open to cater for the shift in custom. “We’re mindful there will be increased competition but equally confident that our customers will remain loyal regardless.”

Like DB, NO.4 is doing its bit to fundraise for the community. The bar is currently running a $25,000 fundraiser. One dollar from every drink sold over the coming month will go into a fund for quake affected Canterbury kids.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Employment: ANZ Proposes Casualisation In Whangarei Stores

ANZ workers in Whangarei could see their incomes drop by 20 to 40 percent if the bank’s proposal to reduce the number of full-time positions goes ahead says FIRST Union national organiser Tali Williams. More>>

Finance: BNZ Develops Specialist Tāmaki Māori Banking Team

BNZ develops specialist Tāmaki Māori Banking Team to support Māori as Auckland grows More>>

Pharmaceuticals: Commerce Commission To Consider Pharmaceuticals Merger

The Commerce Commission has received an application from Pfizer Inc. seeking clearance to acquire all of the shares in Hospira Inc. More>>

Real Estate: Housing Unaffordability Issues Spread

Surging house prices in Auckland and Queenstown last month pushed home ownership even further beyond the reach of first home buyers in the two districts, according to the AMP360 Home Loan Affordability Report for March. More>>

Statistics NZ: Annual Exports To China Dip Below Australia

The value of goods exports to Australia ($8.7 billion) surpassed those to China for the year ended March 2015, Statistics New Zealand said today. More>>

Science: Hookworm Discovery At Malaghan Institute

Professor Graham Le Gros has led a team which has stimulated both innate and memory responses to the parasite, discovering along the way the unexpected behaviour of one particular immune cell, in Hookworm, one of the world’s most devastating tropical ... More>>

Business: Provinces Urged To Make Full Use Of New Air Services

Provincial New Zealand has been urged to use new air services to Auckland or risk losing them either partially or completely. The stark warning was issued today by Far North mayor John Carter at a ceremony at Kaitaia airport to mark the final Air ... More>>

Mobile: 2degrees To Credit All Calls And SMS To Nepal

In the wake of the devastating earthquake in Nepal in the weekend, 2degrees will be crediting all calls and SMS messages made to mobiles and landlines in Nepal from Friday 24th April until midnight Wednesday 29th April. More>>

Scoop Business: Alex Swney Pleads Guilty To $2.5M Fraud Charge

Alex Swney, former chief executive of the Auckland city centre business association Heart of the City, has pleaded guilty to dishonestly using documents to obtain $2.5 million. More>>

ALSO:

Petrol Burns Prices: Second Consecutive Quarterly Fall For CPI

The consumers price index (CPI) fell 0.3 percent in the March 2015 quarter, following a 0.2 percent fall in the December 2014 quarter, Statistics New Zealand said today. The last time the CPI showed two consecutive quarterly falls was in the December 1998 and March 1999 quarters. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news