Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


DB & Christchurch Bars Enjoy Increased Sales

8th April 2011

DB & Christchurch Bars Enjoy Increased Sales as Residents Band Together Post Earthquake

DB Breweries has noticed an increase in sales around Christchurch following the major earthquake in February as residents try to reclaim some normality.

While many inner city bars and restaurants were damaged when the 6.3 magnitude quake struck on 22 February, their suburban siblings survived unscathed offering residents local outlets where they could meet colleagues, friends and family for respite and refuge.

General Manager of DB’s Hospitality division, Andrew Campbell says his company’s beer and cider sales have not dropped despite many bars and restaurants in the CBD remaining closed.

“In fact sales have increased due to enhanced activity among hospitality operators in the outer suburbs. People clearly still want to get together and get on with their lives. Enjoying a refreshing beer over lunch or dinner with friends is a key part of returning to normality. Our retail sales through supermarket and specialist liquor stores have also been strong as people band together at home to support each other.”

Campbell says DB was fortunate that its major wholesaler partners were fully operational soon after the quake ensuring minimum disruption to customers. The fact DB’s Christchurch office wasn’t badly damaged, nor DB’s Mainland Brewery in Timaru, has ensured not only continued production and delivery of beer, but time for DB’s Canterbury team to help the community.


Click for big version

Rob Mercer, owner/operator No.4 in Christchurch.

“Our Christchurch staff have since been busy delivering complimentary beer to groups such as Urban Search and Rescue, the student army, the farmy army, local volunteer fire brigades and the Australian and New Zealand Police to acknowledge and thank them for the incredible work they have been doing for the community,” Campbell says. “Our staff are also now working with bars and restaurants that are open and assisting them to increase their custom. We’re also working proactively through options with those badly affected to help them get back on their feet as soon as possible and reopen.”

Campbell says DB is also offering $5000 for every try the Crusaders score over the next six weeks through its Tui brand, a long-term supporter of Canterbury rugby. The money raised through the try challenge will go directly to grassroots rugby in Canterbury. After their first game, the Crusaders earned their local rugby clubs $25,000.

“We expect the final amount to be in the vicinity of $200,000.”

Going forward, Campbell believes Christchurch’s hospitality precincts could be changed forever as a result of the earthquakes.

Rob Mercer, owner/operator of No.4 in Merivale, Christchurch says the number of patrons at his bar, and those in the surrounding area, has doubled compared to the same time last year.

“There is well over 200 cafes, restaurants and hotels out of action in the central city which has put enormous pressure on suburban operators such as ourselves. It’s also put pressure on staffing numbers. We’ve recruited around 10 more staff on top of our existing 35 who are also doing longer hours.”

Mercer has also noticed a change in clientele with younger people, who would normally go to inner city clubs, now coming into No.4.

“Our existing customers have adapted really well and the younger people have been really well behaved,” he says.

Like Campbell, Mercer says the increase in customers is driven by the need for people to get together and share their experiences and circumstances.

“A lot of people are still living in damaged homes without appliances. Bars like No.4 offer a safe and comfortable environment for people to meet their family and friends. In many ways we have become an extension of their lounges.”

Looking ahead Mercer says more suburban bars, cafes and restaurants are likely to open to cater for the shift in custom. “We’re mindful there will be increased competition but equally confident that our customers will remain loyal regardless.”

Like DB, NO.4 is doing its bit to fundraise for the community. The bar is currently running a $25,000 fundraiser. One dollar from every drink sold over the coming month will go into a fund for quake affected Canterbury kids.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Media: Fairfax Moves To Create Modern Newsroom

Fairfax Media New Zealand continues its newsroom transformation this week, with a proposal to further organise its editorial operations into focused, local teams and specialist national topic areas. More>>

ALSO:

Dairy: Fonterra Forecast For 2015/16 Season

Fonterra Co-operative Group Limited has today reduced its forecast Farmgate Milk Price for the 2014/15 season to $4.40 per kgMS. Along with its previously announced forecast dividend range of 20-30 cents per share, the change amounts to a forecast ... More>>

ALSO:

BusinessDesk: SkyCity Lifts Minimum Convention Centre Investment To $430M

SkyCity Entertainment Group, the casino operator, has lifted the minimum it will invest in the Auckland International Convention Centre to $430 million and said total costs including land may be $450 million to $470 million. More>>

Statistics: Drop In Dairy Prices Leads Fall In Exports

Total goods exports fell $240 million (5.5 percent) to $4.2 billion in April 2015 compared with April 2014, Statistics New Zealand said today. More>>

BusinessDesk: APN's NZME Sees Future In Paywalls, Growth In Digital Sales

APN News & Media has touted a single newsroom concept for its NZME unit in New Zealand, similar to what Germany's Die Welt uses, saying an 'integrated sales proposition' is helping it win market share, including ... More>>

Labour Party: Global Milk Prices Now Lowest In 6 Years

The latest fall in the global dairy price has brought it to the lowest level in six years and shows there must be meaningful action in tomorrow’s Budget to diversify the economy, says Labour’s Finance spokesperson Grant Robertson. “Dairy prices ... More>>


BusinessDesk: NZ Inflation Expectations Creep Higher In June Survey

May 19 (BusinessDesk) - New Zealand businesses lifted their expectations for inflation over the next two years, sapping any immediate pressure on the Reserve Bank to cut interest rates, and prompting the kiwi dollar to jump higher. More>>

BusinessDesk: Lower Fuel Costs Drive Down NZ Producer Input, Output Prices

May 19 - Producer input and output prices fell in the first quarter, mainly reflecting lower fuel costs and weakness in prices of meat and dairy products. More>>

Media: Fairfax Media NZ Announces Senior Editorial Team

Fairfax Media New Zealand has today confirmed its new editorial leadership team, as part of a transformation of its newsrooms aimed at enhancing local and national journalism across digital and print. More>>

Science: Flavonoids Reduce Cold And Cough Risk

Flavonoids reduce cold and cough risk Research from the University of Auckland shows eating flavonoids – found in green tea, apples, blueberries, cocoa, red wine and onions – can significantly reduce the risk of catching colds and coughs. The research, ... More>>

BusinessDesk: RBNZ House Alert Speech The Catalyst For Government Action

Prime Minister John Key all but conceded that pressure from the Reserve Bank of New Zealand for concerted action on rampant Auckland house prices was one of the main catalysts for the government's weekend announcements about tightly ... More>>

BusinessDesk: How To Fall Foul Of The New Housing Tax Rules: Tips From IRD

Just because you rented out your investment property doesn't absolve you from paying tax, says the Inland Revenue Department in a summary of commonly made mistakes by non-professional property investors when it comes to their tax liability.More>>

Legal: Superdiversity Law, Policy And Business Stocktake Announced

Mai Chen, Managing Partner at Chen Palmer New Zealand Public and Employment Law Specialists and Adjunct Professor of Law at the University of Auckland, today announced the establishment ... More>>

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news