23 May 2011
For Immediate Release

Who Are The 40 Most Influential Players In Agribusiness?

The first issue of Primary magazine is published today and features The Farm 40 - a list of the top 10 leaders, entrepreneurs, thinkers and up-and-comers in the agricultural sector.

Primary fills a gap in the market for a sophisticated, rural-based title that looks beyond the farm gate. Rather than focus on the hot topic of the week, it delivers proactive, independent analysis of the major economic, scientific, political and cultural issues most likely to impact upon New Zealand’s farm industry in the next 12 months and beyond. Published every three months, Primary hosts commentary that puts the changing landscape in perspective. And it puts the people, ideas and way of life of New Zealand’s agricultural industries where they belong: first.

The conversation starts with The Farm 40 – the most influential players in New Zealand agribusiness. Selected by a panel of experts led by Massey University’s Professor Jacqueline Rowarth, The Farm 40 contains some surprises and controversy and is a must-read for everyone. You might not agree with some of the choices, but then that’s what lists are for; to spark discussion and debate.

“There have been some changes since Tangible Media first announced this magazine, but they’re all for the best,” says publisher Julian Andrews. “Primary was originally going to be a customer magazine published for PGG Wrightson. Wrightson still supports the proposition, as you will be able to see from its advertising in the issue. But both parties agreed that the publication is better as a totally independent product, and so it now joins the other Tangible-owned business titles like Idealog and NZ Marketing.”

Primary is being mailed over 12,000 individually-identified, high-net-worth farmers. In addition, this issue is being distributed to another 1,500 customers of sponsors Bank of New Zealand, Audi, Bayer, Farmside, Mercury Energy, and the aforementioned PGG Wrightson.

ENDS

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