Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Sealord launches new corporate identity

Media Release 23 May 2011

Sealord launches new corporate identity at Maori Fisheries Conference

Sealord Group Ltd’s new corporate logo saw its first public outing today at the annual Maori Fisheries Conference in Nelson.

The new brand is the culmination of over a year’s work and consultation with employees and stakeholders and was developed by Maori artist Derek Lardelli.

Speaking to conference delegates Sealord CEO Graham Stuart explained the corporate identify that has been developed is much more than just a new logo.

After a decade of disruptive changes forced on the company by dramatic cuts in the hoki TACC and a very significant devaluation in the U.S. dollar; Sealord is looking to the future with a new confidence.

“Sealord’s people have spent time developing our story – we have a proud history and we’ve been able to capture this and have a common understanding of yesterday, today and tomorrow.

“Sealord’s new corporate identity reflects our values and our responsibility to the ocean that is so integral to our success,” says Stuart.

The logo represents Sealord’s affinity with the Tangata Whenua and with the seas that surround them. Elements include:

Moana Sea, ocean blue Paua Resilient and hardy Toropapa Sprit of adventure Koru Growth and prosperity Whatu o Tangaroa Eye of Sealord Kotaratara Structured and organised

The finalised logo, which will be rolled out over time on all packaging, stationery, signage and vessels, was introduced to Sealord people at the beginning of May and a new look website goes live at the beginning of June.


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Season Ends: Is Whitebaiting Sustainable?

The whitebait fry - considered a delicacy by many - are the juveniles of five species of galaxiid, four of which are considered threatened or declining. The SMC asked freshwater experts for their views on the sustainability of the whitebait fishery and whether we're doing enough to monitor the five species of galaxiid that make up whitebait. More>>

ALSO:

Crown Accounts: Smaller-Than-Expected Four-Month Deficit

The New Zealand government's accounts recorded a smaller-than-forecast deficit in the first four months of the fiscal year on a higher-than-expected inflow of corporate and goods and services tax. More>>

ALSO:

On For Christmas: KiwiRail Ferries Back In Full Operation After Quake

KiwiRail’s Interislander ferries are back in full operation for the first time since the Kaikoura earthquake, with the railspan that allows rail wagons to be loaded on the Aratere now restored. More>>

ALSO:

Comerce Commission Investigation: Prosecutions Over Steel Mesh Labelling

Steel & Tube Holdings, along with two other companies, will be prosecuted by the Commerce Commission following the regulator's investigation into seismic steel mesh, while Fletcher Building's steel division has been given a warning. More>>

ALSO:

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news