Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Sealord launches new corporate identity

Media Release 23 May 2011

Sealord launches new corporate identity at Maori Fisheries Conference

Sealord Group Ltd’s new corporate logo saw its first public outing today at the annual Maori Fisheries Conference in Nelson.

The new brand is the culmination of over a year’s work and consultation with employees and stakeholders and was developed by Maori artist Derek Lardelli.

Speaking to conference delegates Sealord CEO Graham Stuart explained the corporate identify that has been developed is much more than just a new logo.

After a decade of disruptive changes forced on the company by dramatic cuts in the hoki TACC and a very significant devaluation in the U.S. dollar; Sealord is looking to the future with a new confidence.

“Sealord’s people have spent time developing our story – we have a proud history and we’ve been able to capture this and have a common understanding of yesterday, today and tomorrow.

“Sealord’s new corporate identity reflects our values and our responsibility to the ocean that is so integral to our success,” says Stuart.

The logo represents Sealord’s affinity with the Tangata Whenua and with the seas that surround them. Elements include:

Moana Sea, ocean blue Paua Resilient and hardy Toropapa Sprit of adventure Koru Growth and prosperity Whatu o Tangaroa Eye of Sealord Kotaratara Structured and organised

The finalised logo, which will be rolled out over time on all packaging, stationery, signage and vessels, was introduced to Sealord people at the beginning of May and a new look website goes live at the beginning of June.


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news