Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Sealord launches new corporate identity

Media Release 23 May 2011

Sealord launches new corporate identity at Maori Fisheries Conference

Sealord Group Ltd’s new corporate logo saw its first public outing today at the annual Maori Fisheries Conference in Nelson.

The new brand is the culmination of over a year’s work and consultation with employees and stakeholders and was developed by Maori artist Derek Lardelli.

Speaking to conference delegates Sealord CEO Graham Stuart explained the corporate identify that has been developed is much more than just a new logo.

After a decade of disruptive changes forced on the company by dramatic cuts in the hoki TACC and a very significant devaluation in the U.S. dollar; Sealord is looking to the future with a new confidence.

“Sealord’s people have spent time developing our story – we have a proud history and we’ve been able to capture this and have a common understanding of yesterday, today and tomorrow.

“Sealord’s new corporate identity reflects our values and our responsibility to the ocean that is so integral to our success,” says Stuart.

The logo represents Sealord’s affinity with the Tangata Whenua and with the seas that surround them. Elements include:

Moana Sea, ocean blue Paua Resilient and hardy Toropapa Sprit of adventure Koru Growth and prosperity Whatu o Tangaroa Eye of Sealord Kotaratara Structured and organised

The finalised logo, which will be rolled out over time on all packaging, stationery, signage and vessels, was introduced to Sealord people at the beginning of May and a new look website goes live at the beginning of June.


Ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Half Empty: Fonterra's 2017 Opening Forecast Below Expectations

Fonterra Cooperative Group raised its forecast farmgate milk payout for next season by less than expected as the world's largest dairy exporter predicts lower prices will crimp production and supply will pick up. The New Zealand dollar fell. More>>

ALSO:

Pest Control: Mouse Blitz Team Leaves For Antipodes

The Million Dollar Mouse project to rid Antipodes Island of mice is underway with the departure of a rodent eradication team to the remote nature reserve and World Heritage Area. More>>

Gongs Got: Canon Media Awards & NZ Radio Awards Happen

Radio NZ: RNZ website The Wireless, which is co-funded by NZ On Air, was named best website, while Toby Manhire and Toby Morris won the best opinion general writing section for their weekly column on rnz.co.nz and Tess McClure won the best junior feature writer section. More>>

ALSO:

Pre-Budget: Debt Focus Risks Losing Opportunity To Stoke Economy

The Treasury is likely to upgrade its forecasts for economic growth in Budget 2016 next week but Finance Minister Bill English has already signalled that more of his focus is on debt repayment than on fiscal stimulus or tax cuts... More>>

ALSO:

Fulton Hogan's Heroes: Managing Director Nick Miller Resigns

Fulton Hogan managing director Nick Miller will leave the privately owned construction company after seven years in charge. The Dunedin-based company has kicked off a search for a replacement, and Miller will stay on at the helm until March next year, or until a successor has been appointed and a transition period completed. More>>

ALSO:

Gordon Campbell: On Electricity, Executions, And Bob Dylan

The Electricity Authority has unveiled the final version of its pricing plan for electricity transmission. This will change the way transmission prices (which comprise about 10% of the average power bill) are computed, and will add hundreds of dollars a year to power bills for many ordinary consumers. More>>

ALSO:

Half Empty: Fonterra NZ, Australia Milk Collection Drops In Season

Fonterra Cooperative Group says milk collection is down in New Zealand and Australia, its two largest markets, in the first 11 months of the season during a period of weak dairy prices. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news