Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


UPDATED: Heitiki to rebrand controversial infant formula

UPDATED: Heitiki to rebrand controversial infant formula

(BusinessDesk) – The Chinese infant milk formula company behind the Heitiki brand is to rebrand to remove any reference to Maori culture, saying it intended no offece.

The issue, which started with cultural concerns expressed by Maori Party co-leader Tariana Turia, but mushroomed into a brief food safety scare after the Ministry of Agriculture and Forestry said it would investigate the product.

Kiaora's New Zealand general manager Sean Xu apologised for cultural offence and said the product would be relabelled without reference to Maori culture, "but in a way that still promotes its New Zealand manufacture."

The contract manufacturer, bovine culostrums-based health supplements maker New Image Ltd., was briefly dragged into the row, issuing a statement to say its subsidiary, Food Contractors Ltd., makes the formula and delivers it to a client, Kiaora New Zealand International, which markets and promotes the product, the company said in a statement.

New Image is a contract manufacturer for several brands of milk product and the Heitiki formula carried export-compliant manufacturer licence details, but no country of origin details.

Turia initially criticised the use of Maori imagery and words, and feared the product was being targeted at Maori women, when it is in fact an export product made by a well-established NZX-listed company.

She then sought to raise food safety concerns on the product, apparently prompting the MAF action.

New Image said the labelling and imagery on the Heitiki product was supplied by Kiaora and approved by the China Export and Inspection Quarantine Department. It was made for export to China.

Shares in New Image were unchanged at 27 cents.

(BusinessDesk)


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gordon Campbell: On Tiwai Point (And Saying “No” In Greece)

Its hard to see how Rio Tinto’s one month delay in announcing its intentions about the Tiwai Point aluminium smelter is a good sign for (a) the jobs of the workers affected or (b) for the New Zealand taxpayer. More>>

ALSO:

Half Empty: Dairy Product Prices Extend Slide To Six-Year Low

Dairy product prices continued their slide, paced by whole milk power, in the latest GlobalDairyTrade auction, weakening to the lowest level in six years. More>>

ALSO:

Copper Broadband: Regulator Set To Keep Chorus Pricing Largely Unchanged

The Commerce Commission looks likely to settle on a price close to its original decision on what telecommunications network operator Chorus can charge its customers, though it probably won’t backdate any update. More>>

ALSO:

Lower Levy For Safer Cars: ACC Backtracks On Safety Assessments

Dog and Lemon: “The ACC has based the entire levy system on a set of badly flawed data from Monash University. This Monash data is riddled with errors and false assumptions; that’s the real reason for the multiple mistakes in setting ACC levies.” More>>

ALSO:

Fast Track: TPP Negotiations Set To Accelerate, Groser Says

Negotiations for the Trans-Pacific Partnership will accelerate in July, with New Zealand officials working to stitch up a deal by the month's end, according to Trade Minister Tim Groser. More>>

ALSO:

Floods: Initial Assessment Of Economic Impact

Authorities around the region have compiled an initial impact assessment for the Ministry of Civil Defence, putting the estimated cost of flood recovery at around $120 million... this early estimate includes social, built, and economic costs to business, but doesn’t include costs to the rural sector. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news