Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


UPDATED: Heitiki to rebrand controversial infant formula

UPDATED: Heitiki to rebrand controversial infant formula

(BusinessDesk) – The Chinese infant milk formula company behind the Heitiki brand is to rebrand to remove any reference to Maori culture, saying it intended no offece.

The issue, which started with cultural concerns expressed by Maori Party co-leader Tariana Turia, but mushroomed into a brief food safety scare after the Ministry of Agriculture and Forestry said it would investigate the product.

Kiaora's New Zealand general manager Sean Xu apologised for cultural offence and said the product would be relabelled without reference to Maori culture, "but in a way that still promotes its New Zealand manufacture."

The contract manufacturer, bovine culostrums-based health supplements maker New Image Ltd., was briefly dragged into the row, issuing a statement to say its subsidiary, Food Contractors Ltd., makes the formula and delivers it to a client, Kiaora New Zealand International, which markets and promotes the product, the company said in a statement.

New Image is a contract manufacturer for several brands of milk product and the Heitiki formula carried export-compliant manufacturer licence details, but no country of origin details.

Turia initially criticised the use of Maori imagery and words, and feared the product was being targeted at Maori women, when it is in fact an export product made by a well-established NZX-listed company.

She then sought to raise food safety concerns on the product, apparently prompting the MAF action.

New Image said the labelling and imagery on the Heitiki product was supplied by Kiaora and approved by the China Export and Inspection Quarantine Department. It was made for export to China.

Shares in New Image were unchanged at 27 cents.

(BusinessDesk)


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Wine: 20% Of Marlborough Storage Tanks Damaged By Quake

An estimated 20 percent of wine storage tanks in the Marlborough region, the country’s largest wine producing area, have been damaged by the impact of the recent Kaikoura earthquake. More>>

ALSO:

ACC: Levy Recommendations For 2017 – 2019 Period

• For car owners, a 13% reduction in the average Motor Vehicle levy • For businesses, a 10% reduction in the average Work levy, and changes to workplace safety incentive products • For employees, due to an increase in claims volumes and costs, a 3% increase in the Earners’ levy. More>>

Women's Affairs: Government Accepts Recommendations On Pay Equity

The Government will update the Equal Pay Act and amend the Employment Relations Act to implement recommendations of the Joint Working Group on Pay Equity. More>>

ALSO:

Immigration: Increase In Seasonal Workers For RSE

The current cap will be increased by 1,000 from 9,500 to 10,500 RSE workers for the 2016-17 season. Mr Woodhouse says the horticulture and viticulture industry is New Zealand’s fourth largest export industry, producing almost $5 billion in exports. More>>

ALSO:

Hurunui: Crown Irrigation Invests Up To $3.4m In North Canterbury

Crown Irrigation Investments will invest up to $3.4m in the Hurunui Water Project, an irrigation scheme that will be capable of irrigating up to 21,000 hectares on the south side of the Hurunui River in North Canterbury. More>>

ALSO:

Not So Great:Butterfly Eradication Success

The invasive pest great white butterfly has been eradicated from New Zealand in a world-first achievement, Primary Industries Minister Nathan Guy and Conservation Minister Maggie Barry say. More>>

Gordon Campbell: On The Government’s Tax Cuts Fixation

Long before the earthquake hit, the dodginess of the government tax cuts programnme was evident in the language of its packaging. It is being touted as a “tax cuts and family care” package... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news