Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


UPDATED: Heitiki to rebrand controversial infant formula

UPDATED: Heitiki to rebrand controversial infant formula

(BusinessDesk) – The Chinese infant milk formula company behind the Heitiki brand is to rebrand to remove any reference to Maori culture, saying it intended no offece.

The issue, which started with cultural concerns expressed by Maori Party co-leader Tariana Turia, but mushroomed into a brief food safety scare after the Ministry of Agriculture and Forestry said it would investigate the product.

Kiaora's New Zealand general manager Sean Xu apologised for cultural offence and said the product would be relabelled without reference to Maori culture, "but in a way that still promotes its New Zealand manufacture."

The contract manufacturer, bovine culostrums-based health supplements maker New Image Ltd., was briefly dragged into the row, issuing a statement to say its subsidiary, Food Contractors Ltd., makes the formula and delivers it to a client, Kiaora New Zealand International, which markets and promotes the product, the company said in a statement.

New Image is a contract manufacturer for several brands of milk product and the Heitiki formula carried export-compliant manufacturer licence details, but no country of origin details.

Turia initially criticised the use of Maori imagery and words, and feared the product was being targeted at Maori women, when it is in fact an export product made by a well-established NZX-listed company.

She then sought to raise food safety concerns on the product, apparently prompting the MAF action.

New Image said the labelling and imagery on the Heitiki product was supplied by Kiaora and approved by the China Export and Inspection Quarantine Department. It was made for export to China.

Shares in New Image were unchanged at 27 cents.

(BusinessDesk)


© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Housing: Affordability Drops 14%, Driven By Auckland Prices

Housing affordability across New Zealand fell 14 percent in the year ending November 2014, with Auckland’s lack of affordability set to reach levels it hit during the height of the global financial crisis, according to the latest Massey University Home Affordability Report More>>

ALSO:

The Dry: Fonterra Drops Forecast Milk Volumes By 3.3 Percent

Fonterra Cooperative Group, the worlds largest dairy exporter, reduced its milk volume forecast for the 2014-2015 season by 3.3 per cent due to the impact of dry weather on production in recent weeks. More>>

ALSO:

Strike: Lyttelton Port Workers Vote To Escalate Dispute

Members of the Rail and Maritime Transport Union (RMTU) at Lyttelton Port today voted to escalate their industrial action. Around 200 RMTU members have been operating an overtime ban since 17 December and today they endorsed a series of full withdrawals of labour at the port. More>>

ALSO:

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news