PRESS RELEASE

25 July 2011 For immediate release

HSBC Launches Life Insurance Campaign – First Three Months Free Premiums

HSBC New Zealand has today announced the launch of a new campaign whereby HSBC Premier customers can receive the first three months of their premiums free when signing up for a life insurance policy with the Bank.

The offer is available to new and existing HSBC Premier customers that do not have a life insurance policy with the Bank. Existing HSBC Premier customers who increase their cover will be eligible for a three month rebate for the amount of any premium increase.

Glen Tonks, Head of Wealth, at HSBC New Zealand says: “The launch of today’s campaign is in direct response to customer requests for competitive insurance and also internal research which had shown that many of our customers were unaware of the insurance offerings we had.“

“The campaign is also a reflection of internal changes which have seen a name change from Personal Financial Services to Retail Banking and Wealth Management. Rather than just being about a name change, it is about building on the success of HSBC Premier and developing a world class wealth management proposition of which insurance is a core component,” continues Tonks.

The promotion runs from 25 July to 9 September 2011 and is available on HSBC Life Policies. Customers will be reimbursed their first three months’ premium payments after the first 90 days from the start of their policy.

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Media enquiries to Dee Crooks, Group Communications Manager, HSBC on 09 368 8752 or 021 190 3616

Notes to Editors

1. The HSBC Group in New Zealand In New Zealand, HSBC offers an extensive range of financial services through a network of branches and offices. These services include personal and commercial financial services, payment and cash management, trade finance, treasury and financial markets, corporate banking, investment advisory and securities custody. The principal HSBC Group member in New Zealand is The Hongkong and Shanghai Banking Corporation Limited, incorporated in Hong Kong SAR, acting through its New Zealand branch.

2. The Hongkong and Shanghai Banking Corporation Limited The Hongkong and Shanghai Banking Corporation Limited is the founding and a principal member of the HSBC Group which, with around 7,500 offices in 87 countries and territories and assets of US$2,455 billion at 31 December 2010, is one of the world’s largest banking and financial services organisations.

3. Terms and Conditions Please refer to the terms and conditions of the policy document for full details of the contract and the limitations and exclusions that apply. HSBC life cover is provided by AIA New Zealand. All applications are subject to individual considerations. Special terms, exclusions and premium loading may apply to individual applications. See www.hsbc.co.nz for full terms and conditions of this offer. HSBC may receive commission on any policy it arranges. HSBC Premier eligibility criteria apply.

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