Taipei Bloggers Create A Buzz Around New Zealand Beef

11 AUGUST, 2011 FOR IMMEDIATE RELEASE

Taipei Bloggers Create A Buzz Around New Zealand Beef

Taiwan's tastemakers are helping to set a new consumer trend for pure and natural New Zealand beef.

The local blogosphere is abuzz with appetizing photos and recipes singing the praises of our product, hailing it as delicious and nutritious.

The blogs follow three cooking class-style workshops hosted by Beef + Lamb New Zealand in a Taipei culinary school.

The industry-good organization invited 96 of the city's young foodies to come along and learn about grass-fed beef, and have a go at cooking it for themselves.

Local celebrity chef Hitoshi Pan demonstrated three dishes he devised specially for the classes, giving participants the opportunity to taste before they donned their aprons. B+LNZ Market Manager China Siu-Lin Shim is delighted at the feedback generated by the workshops, putting their success down to the hands-on nature of the days. "Guests had a lot of fun cooking the dishes," she says. "When they tried their own they were all amazed at how tender and juicy New Zealand beef was! They were all very excited about how tasty beef could be when it was prepared the right way." Survey results show all those who attended left with an improved view of New Zealand beef, and a willingness to buy it in the future.

For more information or high-resolution images for publication, please contact Beef + Lamb New Zealand Communications Adviser, Lisa Wilde on 04 471 6025 Taipei1: Taipei foodies fire up the frypans to cook their own burgers at a Beef + Lamb New Zealand workshop Taipei2: New Zealand beef passes the taste test in Taiwan

About Beef + Lamb New Zealand: Beef + Lamb New Zealand Ltd is the farmer owned industry organisation representing New Zealand's sheep and beef farmers. Beef + Lamb New Zealand Ltd invests farmer levies to help develop a growing sheep and beef industry providing sustainable returns for future generations. Beef + Lamb New Zealand has four programmes - Farm, Market, People and Information - to deliver innovative tools and services to support informed decision making, and continuous improvement in market access, product positioning and farming systems for New Zealand's sheep and beef sector.
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