PRESS RELEASE

12 September 2011 For immediate release

HSBC Launches New Campaign To Encourage Member Recommendations

HSBC has today announced that it is launching an initiative to encourage current HSBC Premier customers to recommend their friends to the Bank. To show our appreciation for referrals that result in a friend or family member successfully becoming a new HSBC Premier customer we will offer the referrer a $300 ‘prezzy card’1.

This campaign is in direct response to the uncertainty being experienced by some New Zealanders who are unsure of the direction that their current bank is taking. It also follows HSBC’s recent announcement about bringing our 11th HSBC Premier Rewards partner (Hotel DeBrett) on board2.

John Barclay, Head of Retail Banking and Wealth Management, at HSBC New Zealand says: “Recently we’ve had a number of exploratory phone calls from individuals who are unhappy with the uncertainty they are facing over their current bank’s decisions in the market place. As a number of our customers already recommend family, friends and colleagues to us, we decided that we wanted to make the process official and thank them for referring us new business.”

“Many banks talk about being able to offer a relationship managed service, but at HSBC every Premier customer is allocated a dedicated Relationship Manager who can help manage the customer’s daily banking requirements and assist them in making informed financial decisions. In addition, HSBC Premier customers are eligible for discounts from our HSBC Premier Rewards partners, have exclusive use of our business lounge facilities, pay no ATM fees anywhere in New Zealand or for use of HSBC ATMs worldwide and have access to instant emergency cash advances3 of US$2,000,” continues Barclay.

To qualify for HSBC Premier customers must either have minimum combined home loans of $500,000 or $100,000 in savings and investments.

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Media enquiries to: Dee Crooks, Group Communications Manager, HSBC on 09 368 8752 or 021 190 3616

Notes to Editors

1 Terms and conditions apply please see http://www.hsbc.co.nz/1/2/hsbcpremier/premier-share for further information.

2 To find out more about HSBC Premier Rewards, and applicable terms and conditions, please see http://www.hsbc.co.nz/1/2/hsbcpremier/offers for further information.

3. To find out more about emergency support and applicable terms and conditions, please click here: http://www.hsbc.co.nz/1/2/hsbcpremier/recognition

4. HSBC in New Zealand HSBC in New Zealand operates through a network of branches and offices, providing personal and commercial financial services, payment and cash management, trade finance, treasury and financial markets, corporate banking, investment advisory and securities custody services. The principal HSBC Group member in New Zealand is The Hongkong and Shanghai Banking Corporation Limited, incorporated in Hong Kong SAR, acting through its New Zealand branch.

5.The Hongkong and Shanghai Banking Corporation Limited The Hongkong and Shanghai Banking Corporation Limited is the founding and a principal member of the HSBC Group which serves customers worldwide from around 7,500 offices in over 80 countries and territories in Europe, the Asia-Pacific region, North and Latin America, the Middle East and Africa. With assets of US$2,691 billion at 30 June 2011, HSBC is one of the world’s largest banking and financial services organisations.

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