_Press Release_

MEA Mobile Strengthens Ties with WaikatoLink _Mobile Intellectual Property Transfer and Software Development Agreement_

Hamilton, New Zealand- 14 September 2011 - MEA Mobile and WaikatoLink today announce they have entered into a formal technology transfer and mobile software development agreement.

WaikatoLink is the commercialisation arm of the University of Waikato. MEA Mobile is a Hamilton-based company specialising in mobile application development.

Managing Director of MEA Mobile, Bruce Seymour, says the agreement with WaikatoLink demonstrates the company's commitment to build local ties with centres of excellence and expand its mobile portfolio.

"Our agreement includes supporting WaikatoLink with our software development capabilities and to release a suite of mobile applications based on their work in this field."

“WaikatoLink is at the forefront of technology development in New Zealand,” says Mr Seymour “Its role is to bridge the gap between academic research and commercial potential."

"As such it facilitates developments across a wide range of emerging technologies and many of them are ideally suited to mobile application platforms. That's where we come in.”

He says the pipeline between academic research and commercial activation is getting faster and mobile technology will play an increasingly important role in capturing that momentum.

"We recognise that mobile applications are the next generation of the information age."

"Our venture will be to commercialise some of the mobile development work that has already been done by WaikatoLink and to support them with our technical capabilities for future developments,” Mr Seymour said.

"We will also support the University's teaching capability in this area and provide career opportunities for future graduates."

Chief Executive of WaikatoLink, Duncan Mackintosh, said that WaikatoLink was one of the early developers of mobile technology on various platforms.

"This association with MEA will enhance our capabilities.” he said. "It gives us the opportunity to focus on new opportunities in mobile technology where they can add value to our development projects."

WaikatoLink's activities include facilitating: Industry and business access to University technologies, Expansion of research opportunities for the University, Increased opportunities to form mutually beneficial industry partnerships and collaborations, and Increased work experience and employment opportunities for students.

"We anticipate working together in each of those areas," said Mr Mackintosh.

For more information visit: http://meamobile.us2.list-manage.com/track/click?u=8961531cb59954ac22e672565&id=03901a353b&e=6a4fdf4b4b

ends

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