Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Nespresso: Global Boutique Expansion Opens NZ Market

Nespresso: Global Boutique Expansion Opens New Zealand Market


Nespresso continues to show strong growth outside of Europe

Auckland, NEW ZEALAND, 26 September 2011 – Nestlé Nespresso SA inaugurated its first-ever boutique in New Zealand as the category leader in portioned coffee continues to shape the global coffee culture and drive momentum in the portioned coffee segment. The opening (22 September) in Auckland, one of the world’s best cities for quality of life, is part of the Nespresso strategy of selective geographic expansion. In the first half of 2011, Nespresso generatedmore than 15% of its sales outside of Europe.

Exceeding the expectations of the world’s most demanding coffee lovers
“We’re proud to open the newest Nespresso Boutique in New Zealand, whose coffee baristas have given the world the ‘flat white’. For Nespresso, New Zealand is a vibrant market with huge growth potential. We love the challenge of meeting – and perhaps even exceeding – the expectations of New Zealand’s coffee connoisseurs, some of the world’s most demanding coffee lovers,” Guillaume Chesneau, Country Manager of Nespresso New Zealand, said.

“As the category leader in portioned coffee worldwide, Nespresso will continue to set the standard in the segment by shaping the consumer experience through the exceptional quality of our Grand Cru coffees and the unique brand experience that we offer through the Nespresso Club,” said Richard Girardot, CEO of Nestlé Nespresso SA. The opening of the Nespresso Boutique in Auckland marks the company’s entry into New Zealand.

In the first six months of 2011, Nespresso continued to achieve double-digit growth. This success is the result of its ability to earn and keep the loyalty of its consumers. This is achieved through a unique brand proposition that brings together the world’s highest quality coffee and services tailored to the lifestyle of Nespresso Club members and designed to make each encounter with the brand a pleasurable experience.

Nespresso boutiques: living the unique brand experience
Nespresso boutiques are brand embassies where consumers can experience the brand with all their senses. Nespresso confirms that it is on track with its plans to extend its retail network beyond 250 boutiques this year, that are already visible in over 150 cities and 40countries.

Located in Newmarket, the latest Nespresso Boutique is set in a landmark building. The layout was designed to heighten the consumers’ shopping experience, enabling them to engage easily with everything the boutique has to offer. This includes the world’s highest quality coffee, personal interaction with Nespresso Coffee Specialists who can advise consumers about Nespresso machines and the Nespresso Club services suited to each consumer’s taste and lifestyle.

Celebrating New Zealand’s rich culture
To celebrate the rich New Zealand culture, Nespresso has created a unique Maori capsule art installation that will be featured in the new boutique.

As part of the Nespresso Ultimate Events sponsoring strategy, the company also announced earlier this year its official sponsorship of the Emirates Team New Zealand Challenger of the 34th America’s Cup that will take place in San Francisco in 2013. “The team spirit behind the Cup is a real inspiration for all Nespresso employees. We share with Emirates Team New Zealand a common commitment to continuous innovation, as well as to winning through adynamic and passionate team,” said Mr Girardot.

Nespresso Boutique in Auckland: 203 Broadway, Newmarket, Auckland, New Zealand

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Quotas: MPI Swoop On Suspected Fraudulent Fishing Activity

Ministry for Primary Industries (MPI) compliance officers swooped on a Hawkes Bay fishing enterprise today to secure evidence in an investigation into suspected fraudulent activity... “The investigation involves activity throughout the commercial supply chain – catching, landing, processing and exporting.” More>>

ALSO:

Scoop Business: Fonterra Slashes 2015 Milk Payout, Earnings Tumble 76%

Fonterra Cooperative Group cut its forecast 2015 milk price payout by about 12 percent, citing weaker global dairy prices and said there is a risk of further declines given strong global milk production. More>>

ALSO:

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news