Become an ‘authority’ to maximise the benefits of social media for your business - Sisson

(sticK - 4 October 2011 ) Social media may seem to many like an over-hyped mess of ceaseless and senseless chatter.

But understanding when and how its immediacy and intimacy can and should be part of an integrated marketing strategy will be key to many future business successes - like it or loathe it.

Natalie Sisson, founder of suitcaseentrepreneur.com, a sometimes Wellingtonian, but mostly global-based Kiwi traded in her corporate job a few years ago, and many adventures later has re-invented herself as a bit of a social media expert. Well, other people pay her for her opinion and knowledge - and in today's world that's as good a guide as anything.

Anyway, Sisson's clear that no matter what your skill, or technology, social media such as Facebook, Twitter and LinkedIn are useful promotion tools; used the right way.

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http://sticknz.net/2011/10/04/become-an-%E2%80%98authority%E2%80%99-to-maximise-the-benefits-of-social-media-for-your-business-sisson/

For sticK – science, technology, innovation & commercialisation KNOWLEDGE - is a new Wellington based news service concentrating on following the money from ideas to income. Contact editor Peter Kerr at peter.kerr055 @ gmail.com

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