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HELL Pizza Delivers Practical Magic at HELLoween

HELL Pizza Delivers Practical Magic at HELLoween

HELL Pizza put the ‘HELL’ in Halloween by distributing 6,000 Little Book of HELL magic books throughout New Zealand including Christchurch where the company showed their support for IHC and IDEA Services first social event since the Canterbury quakes.

The iconic New Zealand pizza company was pleased to sponsor IHC and IDEA Services’ HELLoween Party at the Addington Events Centre in Christchurch on 31 October, and is supply tantalising tricks and treats for over 200 party-goers both young and young at heart.

HELL Pizza donated pizzas for snacking, vouchers and promotional merchandise for spot prizes, and ghoulish magic colouring books for kids of all ages. The latter, called the Little Book of HELL, comes complete with a grave warning: ‘May scare very small children, immature adults or those with an angelic disposition.’

The Little Book of HELL magic book is no ordinary colouring book, offering hours of fun for kids of all ages and was distributed nationwide in-stores and also shared throughout HELL’s international locations. The magic colouring book shows kids how the coloured pages “disappear” from the page.

HELL co-director Stu McMullin says, “We were excited to support IHC and IDEA Services Christchurch with this milestone event – it was a great chance to support both organizations and HELLoween in a meaningful way. Halloween is the equivalent of Christmas for all of us at HELL, so we always try to spread some HELL-cheer and help to make a difference wherever we can.”

IDEA Services Christchurch area manager Christine Fraser says, “The HELLoween Party was our first major event since the earthquakes and we were delighted that HELL was able to support us. The event brought people with intellectual disabilities, caregivers, friends and family together and offered a night of fun and excitement after a challenging year.

“HELL Pizza are wonderful to work with and are always supportive of our work. We look forward to continuing our partnership in the future.”

In addition to supporting the IHC and IDEA Services’ HELLoween Party, HELL Pizza also delivered some Halloween cheer to kids nationwide with a colouring competition. Children entered the colouring competition in stores for the chance to have HELL delivered to their class. The overall winner received a HELL snack pizza for each student in their classroom.

The HELLoween Party served both as entertainment and an opportunity to engage with members and volunteers. IHC and its service delivery arm, IDEA Services are New Zealand's largest providers of services to people with intellectual disabilities and their families. For 62 years, IHC and IDEA Services have been advocating for the rights and services, inclusion and welfare of all people with an intellectual disability, and supporting them to live satisfying lives in the community.

About HELL Pizza

HELL was founded by Callum Davies in Wellington in 1996, with co-director Stu McMullin joining the business in 2000. From the first four stores in Wellington, the company began expanding to other parts of New Zealand in 2003, with 66 franchises nationwide by the end of 2006.

After selling the New Zealand business, while retaining the global IP company and exploring HELL’s options overseas, the two directors bought the company back in 2009. Today there are two HELL stores in London, two in Brisbane, and one each in Vancouver, Dublin and Delhi (the first, and to date only, pizza pub in India). In 2011 HELL opened its second Asian store, in Seoul.

HELL continues to launch new and innovative products, is 666% owned by Kiwis and is committed to giving you the best damned pizza in this life or the next.


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