Game maker teams up with Cloud developer to form unique Kiwi strategic partnership

Companies looking to collaborate and mutually benefit from HTML5 and Cloud opportunities

Auckland, 15 December 2011 – PixelFusion and Rush Digital Interactive today announced a strategic and mutually beneficial partnership leading into 2012. The partnership is one of a kind in the NZ business sphere. The two Parnell based companies already collaborate to offer end-to-end cloud based and smart phone development services, the goal of this new partnership is to bring together PixelFusion’s HTML5 and cloud capabilities with Rush Digital’s smart phone gaming expertise.

The importance of the cloud, mobile and HTML5 can’t be understated. Innovative cloud technologies bridge data and information processing across locations and physical devices, while being able to scale seamlessly based on demand. The net result is being able to provide a rich experience across smart phones and browsers, allowing users to interact with their app where- and whenever they like. Rush Digital and PixelFusion wish to expand these benefits into the gaming sphere alongside their current offerings.

As well as providing development services for the likes of Heineken®, Rush Digital develops smart phone games and its own proprietary game creation framework. Rush Digital CEO Danushka Abeysuriya says “We have the ability to deliver a broad spectrum of ideas including interactive 2D, 3D and augmented reality based apps, partnering with PixelFusion further extends our combined capabilities.” he goes on to say “We’re really aiming to remove any limitations from our client’s imaginations and strengthen our cloud capabilities around game development.”

PixelFusion’s portfolio goes from high traffic websites such as Auckland Tourism and Flicks.co.nz through to cloud based “Web 2.0” applications. PixelFusion’s Managing Director Craig Boxall says, “The partnership represents a lot of value to our clients. Smart phones increasingly reliant on the cloud, and together with our focus on quality, high-performing web apps and Rush Digital’s broad know-how in all things smart phone, we’re able to offer service and expertise of a very high standard.” Mr Boxall continues: “Bringing PixelFusion and Rush Digital together like this makes a lot of sense.”

To celebrate the partnership PixelFusion and Rush Digital are offering a competitive 20% discount on their respective services for new projects in 2012. Visit www.rushdigital.co.nz or www.pixelfusion.co.nz to get in touch.

ENDS

BUDGET 2012:
Parliament Debate Live - Video Of Budget 2011
Keith Ng Interactive Graphic: How the Budget Breaks Down
BUDGET 2012 - FULL COVERAGE: Reports / Analysis - Press Kit - Reaction (from everybody) - Previews (from everybody) - Pre-Budget Announcements

Gordon Campbell: On the Budget’s Spreadsheet Victories

It wasn’t as if expectations were sky high, exactly. Chances are, it was always more likely that we’d be seeing Bigfoot rampage through the Beehive lock-up than catch a glimpse of a credible growth agenda from this government. More >>

Sludge Budget Report - Short The Dollar! MEMO: To international bankers FROM: C.D. Sludge Please short the dollar! It'll be good for both you and us. And you know you want to. Greexit, Eurogeddon... watch out... flight to quality and all that. Follow your instincts. The NZ Debt Management Office has been so surprised at the unprecedentedly low interest rates that it can borrow at that it has already entirely pre-funded the 2013 fiscal deficit - all $8 billion of it! More >>

Pattrick Smellie Comment: Doddling along the best we can hope forCriticising Budgets for lacking vision or imagination is like shooting fish in a barrel, but even so, this year's Budget again feels like a missed opportunity. Perhaps it's the intrusion of real world needs that means the government couldn't make better political use of the $558.8 million it expects to gather in its first partial asset sale. More >>