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A world without bottles: SodaStream on recycling

A world without bottles: SodaStream shows Kiwis how to enjoy fizz with less guilt

We all know recycling is good for the planet, and us, so why isn’t the message getting through? On average, only 23% of plastics were recycled in New Zealand over recent years. More worryingly, approximately 252,000 tonnes of plastic waste appears in landfills across the country every year.

To tackle this head on, SodaStream will be out and about across New Zealand this summer to help show Kiwis how many bottles end up as landfill, and promote an alternative to the plastic bottle and aluminium can consumption that is on the rise globally.

The SodaStream Cage, on tour from late January, will be filled with empty beverage cans and bottles, representing the average number a Kiwi household uses in a three-year period. All of which could be replaced with one reusable SodaStream bottle. One SodaStream gas cylinder makes 30 litres or 80 cans of soft drink, which can then can be re-filled and reused.

And New Zealand is not alone, 340 billion bottles and cans are not recycled every year worldwide. With one bottle taking 450 years to decompose, the time has come for New Zealanders to do their bit and help free the world from bottles!

The SodaStream Cage will kick off its tour by filling the cage with bottles at Bloom Family Festival in Matakana on 20-22nd January, and then will be stopping at popular regional events and SodaStream stockists around the country to demonstrate the extent of the plastic waste problem in New Zealand.

SodaStream is the best option for every New Zealand soda lover who cares about our environment. SodaStream has six styles of machines and with a wide range of over 25 flavours available, something is sure to tickle everyone’s tastebuds. Join the SodaStream eco-friendly force on Facebook - www.facebook.com/SodaStreamNZ.

www.sodastream.co.nz

ENDS

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