Wednesday, 22 February 2012, 4:47 pm Press Release: Ogilvy
Ogilvy Opts Out of BNZ
Ogilvy has opted not to
pitch for the BNZ media account despite losing ANZ Bank
media as a result of a global realignment.
“Kiwibank is
a highly valued Ogilvy client. The decision was made to show
our support for a New Zealand owned bank,” says Ogilvy
Media’s Susan Browne.
“Obviously the BNZ media account
would have been a lucrative piece of business for us but
Kiwibank deserves our complete backing, over and above our
own commercial
concerns.”
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