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Bacardi Celebrating 150 Years of Bringing People Together

Celebrating 150 Years of Bringing People Together

You can’t enjoy a cocktail without being touched by founder Don Facundo Bacardi Masso – it was his pioneering vision 150 years ago that forever changed the spirits industry, creating the cocktail culture we all enjoy today.

Don Facundo Bacardi worked tirelessly to turn firewater’ into the world’s most awarded rum, Bacardi Superior in 1862. Today 228 Bacardi cocktails are being enjoyed at any one time, somewhere in the world, every single second.

The Bacardi story is one of hurdles - overcoming multiple major adversities such as earthquakes, disease, financial distress, the Cuban Revolution and prohibition.

But in true Bacardi style, the company turned prohibition from a problem, into a raging success with American tourists flocking to Havana, Cuba for fun and cocktails, and Bacardi was their drink of choice.

The resulting legendary cocktail mixers - including the Original Bacardi Mojito (1832), the original Bacardi Daiquiri (1898) and the original Bacardi Cuba Libre (1900) – are still the world’s most popular drink choices in bars today!

No other spirit has played such an important role in cocktail history.

Why not enjoy a little 150-year magic and ask for a Bacardi cocktail tonight?

Drink Bacardi Together Responsibly.

www.facebook.co.nz/bacardinz

ENDS

© Scoop Media

 
 
 
 
 
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