Squiz Featured as a Leading Supplier in New Buyer's Guide
Squiz Featured as a Leading Supplier in New Econsultancy
Content Management Systems (CMS) Buyer's Guide
Squiz, the web experience management solutions company, is a featured supplier in Econsultancy's 2012 Content Management Systems Buyer's Guide <http://econsultancy.com/us/reports/content-management-systems-cms-buyers-guide>, published in February. The report contains in-depth profiles of 20 leading vendors, market analysis and advice for buyers looking for a web content management (WCM) system.
The report, authored by Econsultancy's Monica Savut, covers market trends in the global content management industry and assesses the strengths, weaknesses, opportunities and threats in the sector.
Key trends covered in the guide include the a growing demand for agile development and cloud-based solutions, the need for WCM systems to integrate with complementary systems through open architecture and APIs, and a continuing shift of control from IT to Marketing departments. The overall theme is the increasing requirement for WCM systems to deliver much more than just the traditional content management function.
The report states: "Requirements for WCM systems are growing beyond basic management of content, with marketers increasingly using them to directly support customer engagement processes across multiple channels and facilitate more interactive, personalised experiences. This is often referred to as 'web experience management'."
Stephen Morgan, Director of Squiz UK, is quoted in the report: "Marketing is evolving rapidly and the increasing complexity of the solutions required to deliver engaging online experiences represents a significant challenge for most marketing departments. Equally, IT departments are also having to respond to an increased pace of change and an increased technology spend by marketing departments.
"WCMS vendors that understand and embrace the intersection of marketing and technology can deliver platforms that enable marketers to evolve online channels more rapidly thanks to reduced complexity and easier interoperability with other IT systems."
The report includes a 21 page in-depth profile of the Squiz web experience management system, the Squiz Suite. It details the suite's key strengths in usability, integration, context aware content targeting, analytics and flexible deployment options.
The report is available from the Econsultancy website: http://econsultancy.com/uk/reports/content-management-systems-cms-buyers-guide
About
Squiz
Squiz creates web solutions which enable
organisations to manage and optimise online engagement with
their users. The solutions are built with the Squiz
Suite, a powerful web experience management platform
which incorporates CMS, search, analytics and integration
tools. The Squiz team provides consulting, design,
development, implementation, training and global 24/7
support services to supplement the Suite and to ensure
clients achieve their business objectives.
Squiz work
with some of New Zealand and the world's leading
organisations. Squiz NZ is based in Wellington and
Christchurch. For more information: http://www.squiz.co.nz.
About
Econsultancy
Econsultancy is a global
independent community-based publisher, focused on best
practice digital marketing and e-commerce, and a leading
provider of digital marketing training and consultancy.
Their services are used by over 300,000 internet
professionals every month and they have over 105,000 members
worldwide.
With offices in London, New York and Dubai,
Econsultancy provide a combination of research reports and
how-to guides, training and development, consultancy, face-
to-face conferences, forums and professional networking to
help their members to build their internal
capabilities.
ENDS