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itsmy Kick-Starts Mobile Cloud Gaming

Dear Press, hello Bloggers
itsmy Kick-Starts Mobile Cloud Gaming

Munich, 14.03.2012 – Mobile and social browser games developer itsmy launches mobile HTML5 cloud-gaming for all web browsers, tablets and smartphones. Besides itsmy, there is a fast growing number of developers and studios with great cross-platform browser games on the market. itsmy offers them from now on a new home and distribution channel: the itsmy Game Cloud.

The open internet standard HTML5 has been chosen as it enables gamers to instantly play social and casual games independently from device, place and time without any downloads. The available bandwidth of mobile data, e.g. 3G, is already perfectly suited for the itsmy games and guarantees a nonstop gaming experience. Additionally, plenty of perfect seamless mobile payment solutions are already available.

In May 2012 the itsmy mobile cloud gaming services will officially be launched with European distribution partners, like operators, gaming-platforms and media houses. An integration of external mobile HTML5 browser games is now in beta testing and is planned to go live in early summer 2012. Various business models are currently in beta testing, like daily/weekly/monthly all-you-can-play access, pay-per-game and also game category bundles e.g. casual titles or classic titles. The revolutionary thing about it: Gamers just pay once and can play the same game on all their devices.

Sabine Irrgang, itsmy COO: „We love high quality! Our itsmy Game Cloud features - like playlist, friends and achievements - are optimized for a perfect UX using touchscreen or mouse. Games can be played instantly on all devices with iOS-, Android- and Windows7-platforms by just using any mobile or web browser.”

Antonio Vince Staybl, itsmy CEO adds „The itsmy Game Cloud is finally a way to sell HTML5 games directly to the consumer and to bypass App Stores or Market Places. Together with our partners we have now the absolute control to monetize and distribute the games, interact with gamers and scale the game cloud.”


On Monday, March 19th, 2012, the itsmy Game Cloud will be presented during the Mobile Monday event “Launching Facebook Mobile Apps and Games” in Munich (Info and registration at

About itsmy: itsmy is a Munich (Germany) based developer of mobile social casual games and the worldwide cloud gaming network – itsmy game world - offering 100+ free to play HTML5 mobile browser games which can be played on itsmy, Facebook® and other social networks with iPhone, iPad, Android, Tablet and all online Browsers. Top Titles include: Criminal Pizza™, Spread the Mood™, itsmy Poker™. Join the game cloud:

itsmy is a registered trademark of Gofresh GmbH
Please note: All tradenames, trademarks or registered trademarks contained in this press release are tradenames, trademarks or registered trademarks of their respective owners.


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