Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand’s Most Valuable Brands

New Zealand’s Most Valuable Brands

§ Although this is the first year in which the most valuable Kiwi brands have been determined, Telecom NZ has been tracked as part of Brand Finance’s Global Telecoms brands: it has shown impressive growth of 30% over the past 3 years.

§ Fisher & Paykel AA+ brand rating results in the brand contributing 20% of the combined enterprise value of Fisher & Paykel Healthcare and Appliances holdings

§ The National Bank of New Zealand, ASB Bank and Bank of New Zealand all feature in the world’s top 500 banking brands with a combined brand value of NZD $1.2 billon.

§ Despite being in 4th position, there is room for Contact Energy’s brand value to grow. The brand’s 9% contribution to enterprise value is less than top international energy brands.

Apple, and the Rise of Lifestyle Technology Brands

With a value of US$70.6 billion, Apple has become the world’s most valuable brand – dwarfing 2nd placed Google which has a value of US$47.5 billion. The rocketing value of Apple has been driven by the launch of a stream of eagerly awaited products, and the announcement of its 25th billion download from the App Store.

Commenting on Apple’s performance, Tim Heberden, Australian managing director of Brand Finance, said “The extraordinary growth of the Apple brand reflects its fusion of technical innovation and design to become a lifestyle rather than a functional brand. Apple has matured from being a quirky brand to one that is regarded as a ‘must have’ for both personal and corporate users Apple’s AAA+ brand rating is testament to the queues outside Apple stores throughout the world and the resulting brand earnings.”

Technology has become the most valuable sector in the 2012 BrandFinance® Global 500. The 49 tech brands include Microsoft, Intel, Amazon and HP.

Luxury Brands

Brand Finance’s study suggests that we are embracing luxury brands, despite the grim economic outlook. A new breed of recession proof and aspirational ‘Alphabrands’ have bucked the trend for consumers to opt for cheaper products during times of economic uncertainty.

Louis Vuitton, with a value of US$4.9 billion, is the winner in the soaring fashion category, followed by Hermès (US$3.4 billion) and Polo Ralph Lauren (US$3.4 billion). Tiffany & Co, Christian Dior and Burberry have made the Global 500 for the first time, and Prada and Coach have returned.

About Brand Finance:

Brand Finance is a world leader in the valuation of brands and other intangible assets. Brand Finance has valued brands for the purposes of financial reporting, tax compliance, transactions, litigation, and strategic planning.

The BrandFinance® Global 500 is published annually and incorporates data from all listed companies globally. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.

Methodology

Brand Finance has used the Income Approach and Relief from Royalty Method to value the brands. The Income Approach to valuation determines the value of an asset as the net present value of its future earnings. The Relief from Royalty method determines the earnings attributable to a brand with reference to the royalty that the brand would command in an arm’s length licensing agreement. The premise behind the valuation method is that ownership of the brand relieves the company from paying a royalty - the brand value is represented by the incremental earnings resulting from brand ownership. This is a generally accepted method used for financial reporting and tax valuations, and consistent with ISO 10668 – Monetary Brand Valuation.

Financial information for each brand has been sourced from Bloomberg and annual reports. Sector specific royalty ranges are sourced from Brand Finance’s royalty database, and measures of brand strength are obtained from a variety of sources.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Crown Accounts: Government Ekes Out Six-Month Surplus Of $9M

The New Zealand government eked out a tiny surplus in the first six months of the fiscal year as growth in domestic consumption lifted the goods and services tax take, while uncertainties over the Kaikoura earthquake costs meant expenses were less than expected. More>>

ALSO:

Almost 400 Jobs: Shock At Cadbury's Dunedin Factory Closure

Workers at Cadbury in Dunedin are reeling after learning this morning that the iconic Cadbury factory is to close, with the loss of almost 400 jobs... “The company had reported it was doing well and this has come out of the blue,” says Chas. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news