Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand’s Most Valuable Brands

New Zealand’s Most Valuable Brands

§ Although this is the first year in which the most valuable Kiwi brands have been determined, Telecom NZ has been tracked as part of Brand Finance’s Global Telecoms brands: it has shown impressive growth of 30% over the past 3 years.

§ Fisher & Paykel AA+ brand rating results in the brand contributing 20% of the combined enterprise value of Fisher & Paykel Healthcare and Appliances holdings

§ The National Bank of New Zealand, ASB Bank and Bank of New Zealand all feature in the world’s top 500 banking brands with a combined brand value of NZD $1.2 billon.

§ Despite being in 4th position, there is room for Contact Energy’s brand value to grow. The brand’s 9% contribution to enterprise value is less than top international energy brands.

Apple, and the Rise of Lifestyle Technology Brands

With a value of US$70.6 billion, Apple has become the world’s most valuable brand – dwarfing 2nd placed Google which has a value of US$47.5 billion. The rocketing value of Apple has been driven by the launch of a stream of eagerly awaited products, and the announcement of its 25th billion download from the App Store.

Commenting on Apple’s performance, Tim Heberden, Australian managing director of Brand Finance, said “The extraordinary growth of the Apple brand reflects its fusion of technical innovation and design to become a lifestyle rather than a functional brand. Apple has matured from being a quirky brand to one that is regarded as a ‘must have’ for both personal and corporate users Apple’s AAA+ brand rating is testament to the queues outside Apple stores throughout the world and the resulting brand earnings.”

Technology has become the most valuable sector in the 2012 BrandFinance® Global 500. The 49 tech brands include Microsoft, Intel, Amazon and HP.

Luxury Brands

Brand Finance’s study suggests that we are embracing luxury brands, despite the grim economic outlook. A new breed of recession proof and aspirational ‘Alphabrands’ have bucked the trend for consumers to opt for cheaper products during times of economic uncertainty.

Louis Vuitton, with a value of US$4.9 billion, is the winner in the soaring fashion category, followed by Hermès (US$3.4 billion) and Polo Ralph Lauren (US$3.4 billion). Tiffany & Co, Christian Dior and Burberry have made the Global 500 for the first time, and Prada and Coach have returned.

About Brand Finance:

Brand Finance is a world leader in the valuation of brands and other intangible assets. Brand Finance has valued brands for the purposes of financial reporting, tax compliance, transactions, litigation, and strategic planning.

The BrandFinance® Global 500 is published annually and incorporates data from all listed companies globally. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.

Methodology

Brand Finance has used the Income Approach and Relief from Royalty Method to value the brands. The Income Approach to valuation determines the value of an asset as the net present value of its future earnings. The Relief from Royalty method determines the earnings attributable to a brand with reference to the royalty that the brand would command in an arm’s length licensing agreement. The premise behind the valuation method is that ownership of the brand relieves the company from paying a royalty - the brand value is represented by the incremental earnings resulting from brand ownership. This is a generally accepted method used for financial reporting and tax valuations, and consistent with ISO 10668 – Monetary Brand Valuation.

Financial information for each brand has been sourced from Bloomberg and annual reports. Sector specific royalty ranges are sourced from Brand Finance’s royalty database, and measures of brand strength are obtained from a variety of sources.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Royal Society: Review Finds Community Water Fluoridation Safe And Effective

A review of the scientific evidence for and against the efficacy and safety of fluoridation of public water supplies has found that the levels of fluoridation used in New Zealand create no health risks and provide protection against tooth decay. More>>

ALSO:

Scoop Business: Croxley Calls Time On NZ Production In Face Of Cheap Imports

Croxley Stationery, whose stationery brands include Olympic, Warwick and Collins, plans to cease manufacturing in New Zealand because it has struggled to compete with lower-cost imports in a market where the printed word is giving way to electronic communications. More>>

ALSO:

Prefu Roundup: Forecasts Revised, Surplus Intact

The National government heads into the election with its Budget surplus target broadly intact, delivering a set of economic and fiscal forecasts marginally revised from May to reflect weaker commodity prices and a lower tax take. More>>

ALSO:

Convention Centre: Major New SkyCity Hotel And Laneway For Auckland

Today SKYCITY Entertainment Group Limited revealed plans to build a new hotel and pedestrian laneway of bars, restaurants and boutique shopping on land it owns in the Nelson and Hobson Streets block, expanding the SKYCITY Entertainment Precinct. More>>

ALSO:

Igniting The Spark: Bringing The Digital Enabler To Life

Changing a name is, relatively speaking, the easy part of a re-invention. Changing a culture, getting all the ducks in a row, turning yourself inside-out to become customer-inspired is a much bigger challenge. More>>

ALSO:

Ebola And NZ: Targeted Screening At Airport But Risk Low

The risk of any cases of Ebola in New Zealand remains very low, but health and border authorities are well prepared... anyone arriving in New Zealand who in the last three weeks has visited countries affected will be screened for symptoms of the disease. More>>

ALSO:

Scoop Business: Brewer Seeking Crowd-Funding Cancels Shareholders’ Dividends

Shareholders in Renaissance Brewing company, the first business to seek equity through crowd-funding in New Zealand, have cancelled their claim on $147,000 of accumulated earnings “to make Renaissance a more attractive investment opportunity.” More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news