Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search


New Zealand’s Most Valuable Brands

New Zealand’s Most Valuable Brands

§ Although this is the first year in which the most valuable Kiwi brands have been determined, Telecom NZ has been tracked as part of Brand Finance’s Global Telecoms brands: it has shown impressive growth of 30% over the past 3 years.

§ Fisher & Paykel AA+ brand rating results in the brand contributing 20% of the combined enterprise value of Fisher & Paykel Healthcare and Appliances holdings

§ The National Bank of New Zealand, ASB Bank and Bank of New Zealand all feature in the world’s top 500 banking brands with a combined brand value of NZD $1.2 billon.

§ Despite being in 4th position, there is room for Contact Energy’s brand value to grow. The brand’s 9% contribution to enterprise value is less than top international energy brands.

Apple, and the Rise of Lifestyle Technology Brands

With a value of US$70.6 billion, Apple has become the world’s most valuable brand – dwarfing 2nd placed Google which has a value of US$47.5 billion. The rocketing value of Apple has been driven by the launch of a stream of eagerly awaited products, and the announcement of its 25th billion download from the App Store.

Commenting on Apple’s performance, Tim Heberden, Australian managing director of Brand Finance, said “The extraordinary growth of the Apple brand reflects its fusion of technical innovation and design to become a lifestyle rather than a functional brand. Apple has matured from being a quirky brand to one that is regarded as a ‘must have’ for both personal and corporate users Apple’s AAA+ brand rating is testament to the queues outside Apple stores throughout the world and the resulting brand earnings.”

Technology has become the most valuable sector in the 2012 BrandFinance® Global 500. The 49 tech brands include Microsoft, Intel, Amazon and HP.

Luxury Brands

Brand Finance’s study suggests that we are embracing luxury brands, despite the grim economic outlook. A new breed of recession proof and aspirational ‘Alphabrands’ have bucked the trend for consumers to opt for cheaper products during times of economic uncertainty.

Louis Vuitton, with a value of US$4.9 billion, is the winner in the soaring fashion category, followed by Hermès (US$3.4 billion) and Polo Ralph Lauren (US$3.4 billion). Tiffany & Co, Christian Dior and Burberry have made the Global 500 for the first time, and Prada and Coach have returned.

About Brand Finance:

Brand Finance is a world leader in the valuation of brands and other intangible assets. Brand Finance has valued brands for the purposes of financial reporting, tax compliance, transactions, litigation, and strategic planning.

The BrandFinance® Global 500 is published annually and incorporates data from all listed companies globally. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.


Brand Finance has used the Income Approach and Relief from Royalty Method to value the brands. The Income Approach to valuation determines the value of an asset as the net present value of its future earnings. The Relief from Royalty method determines the earnings attributable to a brand with reference to the royalty that the brand would command in an arm’s length licensing agreement. The premise behind the valuation method is that ownership of the brand relieves the company from paying a royalty - the brand value is represented by the incremental earnings resulting from brand ownership. This is a generally accepted method used for financial reporting and tax valuations, and consistent with ISO 10668 – Monetary Brand Valuation.

Financial information for each brand has been sourced from Bloomberg and annual reports. Sector specific royalty ranges are sourced from Brand Finance’s royalty database, and measures of brand strength are obtained from a variety of sources.


© Scoop Media

Business Headlines | Sci-Tech Headlines


Banks: Westpac Keeps Core Government Transactions Contract

The local arm of Westpac Banking Corp has kept its contract with the New Zealand government to provide core transactions, but will have to share peripheral services with its rivals. More>>


Science Investment Plan: Universities Welcome Statement

Universities New Zealand has welcomed the National Statement of Science Investment released by the Government today... this is a critical document as it sets out the Government’s ten-year strategic direction that will guide future investment in New Zealand’s science system. More>>


Scouring: Cavalier Merger Would Extract 'Monopoly Rents' - Godfrey Hirst

A merger of Cavalier Wool Holdings and New Zealand Wool Services International's two wool scouring operations would create a monopoly, says carpet maker Godfrey Hirst. The Commerce Commission on Friday released its second draft determination on the merger, maintaining its view that the public benefits would outweigh the loss of competition. More>>


Scoop Review Of Books: She Means Business

As Foreman says in her conclusion, this is a business book. It opens with a brief biographical section followed by a collection of interesting tips for entrepreneurs... More>>


Hourly Wage Gap Grows: Gender Pay Gap Still Fixed At Fourteen Percent

“The totally unchanged pay gap is a slap in the face for women, families and the economy,” says Coalition spokesperson, Angela McLeod. Even worse, Māori and Pacific women face an outrageous pay gap of 28% and 33% when compared with the pay packets of Pākehā men. More>>


Housing: English On Housing Affordability And The Economy

"Long lead times in the planning process tend to drive prices higher in the upswing of the housing cycle. And those lead times increase the risk that eight years later, when additional supply arrives, the demand shock that spurred the additional supply has reversed. The resulting excess supply could produce a price crash..." More>>


Get More From Scoop

Search Scoop  
Powered by Vodafone
NZ independent news