Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New Zealand’s Most Valuable Brands

New Zealand’s Most Valuable Brands

§ Although this is the first year in which the most valuable Kiwi brands have been determined, Telecom NZ has been tracked as part of Brand Finance’s Global Telecoms brands: it has shown impressive growth of 30% over the past 3 years.

§ Fisher & Paykel AA+ brand rating results in the brand contributing 20% of the combined enterprise value of Fisher & Paykel Healthcare and Appliances holdings

§ The National Bank of New Zealand, ASB Bank and Bank of New Zealand all feature in the world’s top 500 banking brands with a combined brand value of NZD $1.2 billon.

§ Despite being in 4th position, there is room for Contact Energy’s brand value to grow. The brand’s 9% contribution to enterprise value is less than top international energy brands.

Apple, and the Rise of Lifestyle Technology Brands

With a value of US$70.6 billion, Apple has become the world’s most valuable brand – dwarfing 2nd placed Google which has a value of US$47.5 billion. The rocketing value of Apple has been driven by the launch of a stream of eagerly awaited products, and the announcement of its 25th billion download from the App Store.

Commenting on Apple’s performance, Tim Heberden, Australian managing director of Brand Finance, said “The extraordinary growth of the Apple brand reflects its fusion of technical innovation and design to become a lifestyle rather than a functional brand. Apple has matured from being a quirky brand to one that is regarded as a ‘must have’ for both personal and corporate users Apple’s AAA+ brand rating is testament to the queues outside Apple stores throughout the world and the resulting brand earnings.”

Technology has become the most valuable sector in the 2012 BrandFinance® Global 500. The 49 tech brands include Microsoft, Intel, Amazon and HP.

Luxury Brands

Brand Finance’s study suggests that we are embracing luxury brands, despite the grim economic outlook. A new breed of recession proof and aspirational ‘Alphabrands’ have bucked the trend for consumers to opt for cheaper products during times of economic uncertainty.

Louis Vuitton, with a value of US$4.9 billion, is the winner in the soaring fashion category, followed by Hermès (US$3.4 billion) and Polo Ralph Lauren (US$3.4 billion). Tiffany & Co, Christian Dior and Burberry have made the Global 500 for the first time, and Prada and Coach have returned.

About Brand Finance:

Brand Finance is a world leader in the valuation of brands and other intangible assets. Brand Finance has valued brands for the purposes of financial reporting, tax compliance, transactions, litigation, and strategic planning.

The BrandFinance® Global 500 is published annually and incorporates data from all listed companies globally. Each brand is accorded a brand rating: a benchmarking study of the strength, risk and future potential of a brand relative to its competitor set as well as a brand value: a summary measure of the financial strength of the brand.

Methodology

Brand Finance has used the Income Approach and Relief from Royalty Method to value the brands. The Income Approach to valuation determines the value of an asset as the net present value of its future earnings. The Relief from Royalty method determines the earnings attributable to a brand with reference to the royalty that the brand would command in an arm’s length licensing agreement. The premise behind the valuation method is that ownership of the brand relieves the company from paying a royalty - the brand value is represented by the incremental earnings resulting from brand ownership. This is a generally accepted method used for financial reporting and tax valuations, and consistent with ISO 10668 – Monetary Brand Valuation.

Financial information for each brand has been sourced from Bloomberg and annual reports. Sector specific royalty ranges are sourced from Brand Finance’s royalty database, and measures of brand strength are obtained from a variety of sources.

ends

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Future Brighter Money: RBNZ Releases New Bank Note Designs

New Zealand’s banknotes are getting brighter and better, with the Reserve Bank today unveiling more vibrant and secure banknote designs which will progressively enter circulation later next year. More>>

ALSO:

Commerce: Supermarket Inquiry Finds No Breaches By Countdown

The Commerce Commission inquiry into anti-competitive behaviour by Countdown supermarkets, alleged by former Labour Party MP Shane Jones, has found nothing to warrant prosecution, although it warns supermarkets to take care in the way they communicate... More>>

ALSO:

Crown Accounts: English Flags ‘Challenge’ To Budget Surplus

Finance Minister Bill English is warning next month’s half yearly fiscal and economic update from the Treasury may not forecast a budget surplus, saying that returning the government’s accounts to surplus in 2015 will be “a challenge”, given the decline in commodity prices and weak global inflation. More>>

ALSO:

March 2015: Netflix To Launch In Australia And New Zealand

World’s Leading Internet Television Network to Offer Original Series, Movies, Documentaries, Stand-Up Comedy Specials and TV Shows for Low Monthly Price More>>

ALSO:

Price Of Cheese (Is Up): Dairy Product Prices Fall To Five-Year Low

Dairy product prices fell in the latest GlobalDairyTrade auction to the lowest level in more than five years, led by declines in rennet casein and skim milk powder. More>>

ALSO:

Gordon Campbell: On The Australians Scoring Trade Points Against Us With The Chinese

It hasn’t been a great year for Trade Minister Tim Groser... To top it off, Australia has just signed a FTA with China that has far better provisions on dairy exports than what New Zealand currently enjoys in our own FTA with China. More>>

ALSO:

Iwi & Local Consultation: Oil And Gas Block Offer 2015 Begins

Energy and Resources Minister Simon Bridges today announced the start of the Block Offer 2015 process for awarding oil and gas exploration permits. More>>

Industrial Action: Stats NZ Throwing Public Money Away Duplicating Data

The Public Service Association (PSA) says Statistics NZ are throwing money away by collecting the same data twice for official statistics such as the Consumer Price Index... As part of the ongoing industrial action, field interviewers who are PSA members are continuing to collect data, but are not sending it through to Statistics NZ. More>>

ALSO:

Other Stats:

Space: Rosetta's 'Philae' Makes Historic First Landing On A Comet

After more than a decade traveling through space, a robotic lander built by the European Space Agency has made the first-ever soft landing of a spacecraft on a comet. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news