Bettle and Associates Announce Not-for-Profit Business Model

Bettle and Associates Announces Not-for-Profit Business Model (in celebration of 10 year anniversary)

Bettle is celebrating ten years of successful business, with a name change, new office location and the introduction of an innovative not-for-profit business structure.

The advertising agency, started by George Bettle and a team of four people in 2002, has grown to a team of 22 employees. George Bettle says the name change to Bettle and Associates better reflects the nature of the company.

"Today's achievement is down to the commitment I have received from my talentedcolleagues who have worked alongside me throughout the past ten years to build the company, and I am delighted to share this milestone with them," says George Bettle.

"The highlight of reaching the ten year mark, is not our great new office space or our new logo. It is being able to announce that our recruitment and template based advertising team became, at the beginning of this financial year, a not-for-profit centre within Bettle and Associates. This means from now on, all net profit generated by this operation will be distributed annually to selected causes that offer the greatest positive impact on the lives of young people in the Waikato area."

Mr Bettle estimates the value of this charitable donation to be up to $100,000 per annum and builds considerably on the agency’s previous charitable work with local organisations Nest, Hamilton Women's Refuge and The Enderly Breakfast Club.

"The agency has always taken the approach of wanting to give back to the local community and to worthy causes that the team feels strongly about. As we have grown, so too has our ability to support our selected causes so we are thrilled to be able to commit to this not-for-profit business model that will result in a guaranteed income stream for selected non profit organisations on an annual basis."

"We have strong growth targets aimed at maximising the size of this pool of money in future years. This change in structure, will see no change in service, focus or effort – if anything the team will be more driven to excel with the motivation that they are helping young people," adds Mr Bettle.

Bettle and Associates work with distinguished brands such as LIC, Mother Earth, Alison’s Pantry, Tainui Group Holdings, Fletcher Building, The Langham, Power Farming, Ngai Tahu Tourism, Fulton Hogan and CAL Isuzu.

ENDS

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