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Teens to queue for opening of ‘One Direction’ pop-up store

Teen crowds to queue for opening of ‘One Direction’ pop-up store in Wellington

On Friday 20 April at 9am, the doors will open to New Zealand’s only official ‘One Direction’ merchandise store. Crowds of teens are expected to be there early to be the first to get their hands on a limited number of T-shirts and dolls of their singing idols.

Merchandise will include a range of T-shirts, hoodies, posters, photo sets, wristbands, photo frames, phone covers, bags, notebooks, dolls and more. The store will only be open until Monday 23rd April.

The 100th person to purchase One Direction merchandise will win a double pass to the Wellington show. These coveted tickets are sure to attract crowds of screaming fans as One Direction fever hits the capital for the weekend. The band was formed through UK series X Factor and has enjoyed worldwide success with their debut single “What Makes You Beautiful”.

One Direction will be arriving in Auckland on 20 April prior to their first New Zealand performance at the Trusts Stadium Arena on 21 April. They will be performing in Wellington at the St James Theatre on 22 April.

WHAT? Teen fans of Brit boy band ‘One Direction’ queuing for the grand opening of the One Direction store in Wellington CBD

WHEN? Friday 20th April 2012
• 8.30am - Media preview of store and merchandise
• 9.00am - Doors open to the public

WHERE? One Direction store, Reading Centre, 100 Courtenay Place, Wellington

WHO? Vox-pop interviews available with One Direction teen fans and store staff


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