Local Firm Goes Global with European and USA Partnerships

Local Firm Goes Global As European and USA Partnerships Announced

Southern Photonics, a local hightech engineering company, has increased their international market presence by joining forces with a large New York based company and a German firm.

Southern Photonics, a dynamic and cuttingedge engineering company based in Auckland’s CBD has gone global. Southern Photonics are the leading photonics technology company in New Zealand, specialising in telecommunication test equipment. Test equipment from Southern Photonics is used throughout the world in industrial and academic research laboratories that are developing the next generation fibre optic networks. These networks play a critical role in the internet, with fibre optic networks such as the transpacific network between New Zealand, Australia and Hawaii, carrying all the internet traffic between New Zealand and the rest of the world. With the rollout of Fibre to the Home in New Zealand, and many other countries, the demand for increased bandwidth is increasing dramatically around the world. With the launch of new products and recently announced collaborations with an American and a German company, Southern Photonics has gained the international recognition needed to compete in a global market.

In March, LeCroy Corporation announced they would collaborate with the New Zealand company. LeCroy Corporation, headquartered in New York, are a worldwide leader in serial data test solutions, creating advanced instruments that drive product innovation by quickly measuring, analysing and verifying complex electronic signals. LeCroy became excited by the idea that the 'IQScope' from Southern Photonics would add valuable functionality to their high datarate signal measurement product portfolio.

In February, Southern Photonics and Micram announced a partnership that enables the expert software, systems, and component design teams to deliver a complete package to the customer. Micram, a German-based company with offices in New Zealand and America delivers world recordbreaking telecommunications components. Micram, were enthusiastic about the idea of a collaboration with Southern Photonics; and together have announced the launch of a new product. Dr. Matthias Tom Frei, CEO of Micram commented: “The codevelopment of the AWG34G with Southern Photonics has created a powerful collaborative team and we now expect to continue our work together, producing an ongoing stream of worldclass test and measurement products in the future.”

The talented Southern Photonics engineers have overcome difficult challenges to break through the international barriers. After weathering through the 2009 recession, they have now achieved national and international recognition for cuttingedge technology and unsurpassed quality.

Established in 2001, the company was founded by an Auckland University professor eager to provide hightech opportunities for graduating Ph.D students. Eleven years on, the engineering company has grown into a national leader by proving that they can compete in the stiff worldwide market. Andy Stevens, COO from Southern Photonics says “We are dynamic in our approach and are highly experienced. Our expertise and skills are applied by some of the best engineers in their fields. We are delighted that we are collaborating with global companies, which is enabling us to grow as a company.”

Southern Photonics have reaped the success from the launch of their aptly named: Coherent Solutions’ product range after attending the OFC (Optical Fiber Conference) trade show in Los Angeles, California in March. The new ‘Coherent Solutions’ product range recognises the innovative thinking of Southern Photonics, as the expert engineers are listening to the market and delivering what the customers require, want and need.
www.southernphotonics.com

About Southern Photonics

Established in 2001, Southern Photonics is the leading photonics technology company in New Zealand. Specialising in R&D equipment in the fields of coherent modulation communication technologies and short laser pulse characterisation, Southern Photonics offers a complete range of Coherent Solutions from signal generation to performance characterisation.

For more information on LeCroy Corporation, please visit: www.lecroy.com
For more information on Micram, please visit: www.micram.com

ENDS

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