Manuka Doctor Wins Award for Best New Brand
Manuka Doctor Wins Award for Best New Brand at the Annual CEW UK Beauty Awards 2012
Don’t you just love it when a New Zealand company wins a prestigious award overseas? It has to take some doing to win an award for Best New Brand mass category at the annual Cosmetic Executive Women (CEW) United Kingdom Beauty Awards 2012 and that is exactly what New Zealand company Manuka Doctor has done. This award is for its unique Purified Bee Venom products. Manuka Doctor Director, Nicola Macfarlane, says the win is a huge achievement for the company which only entered the United Kingdom market six months ago. As she says, this is a huge endorsement by the influential United Kingdom beauty industry for the quality of their skincare products.
The CEW United Kingdom Beauty Awards are highly regarded in the beauty industry there and serve as a platform for recognising creativity and innovation in the development of beauty products. Believe it or not, former winners of this award include products from beauty giants Elizabeth Arden, Guerlain and Clarins and you don’t get much better than that!
Manuka Doctor manufacture their skincare ranges ApiClear and ApiNourish which use purified bee venom and sales of these products have totally exceeded the company’s expectation. In fact, initial shipments late last year of some products from the ranges sold out within the first three weeks of appearing on shelves in Britain. Manuka Doctor has been researching and refining their product for twelve years and through the development of a patented purification process, Manuka Doctor has been able to create a unique range of purified bee venom skincare products unique to their brand.
Having won the Best New Brand prize has opened up a number of new possibilities for Manuka Doctor, including expanding their distribution worldwide into several new markets. Bearing in mind that these awards are highly influential not only in the United Kingdom but also around the world, this is a massive advantage for Manuka Doctor’s products.
Nicola said she would like to think that winning this award, being such great news for their growing company should send a clear message to other New Zealand entrepreneurial companies who are seeking to break into overseas markets so that they can all join in to have a positive impact internationally. Manuka Doctor’s purified bee venom skincare range is renowned for its age-defying, anti-wrinkle and cell-regenerating benefits which can reduce the appearance of wrinkles and scars and helps with natural collagen formation. These products are available on line at www.manukadr.co.nz or at the Manuka Doctor shop in Auckland at the corner of Quay Street and Lower Albert Street.