Fly Buys & Budget Rent a Car partnership
Date: 13 June 2012
FOR IMMEDIATE RELEASE
Kiwi road-trippers set to benefit from Fly Buys & Budget Rent a Car partnership
Fly Buys has scored points in the loyalty stakes with Budget Rent a Car being the latest leading company to partner with its loyalty programme.
The partnership will mean from 13 June Kiwi travellers will be able to collect Fly Buys Points when they rent a car from Budget.
Fly Buys Chief Executive Lance Walker says Budget Rent a Car is a welcome addition to Fly Buys and tops off a hugely successful year.
“We’ve had a lot to celebrate in the last 12 months with our members redeeming over 750,000 Fly Buys rewards worth over $71 million and 140,000 people signing up to be new members. The cherry on the top is welcoming Budget on board,” he says.
Budget joins 52 other leading New Zealand brands at Fly Buys including its sister brand, Avis. Avis have been a Fly Buys partner since the very beginnings of the programme in 1996.
Budget Rent a Car National Marketing Manager Stanley Hebden says partnering with Fly Buys means Budget customers will now be offered even greater value by earning Fly Buys Points when they rent a vehicle with Budget.
“The fit between Budget and Fly Buys is strong. Fly Buys has a very big membership base that includes a large number of our Budget customers. Fly Buys offers a great mix of rewards and benefits to members that we are thrilled to be involved with,” he says.
Mr Walker says Fly Buys members are keen travellers and having Budget on board offers members more rental car options and places to collect Fly Buys Points at Budget’s 38 locations around the country.
Budget kicks off its Fly Buys activity with a Triple Points deal and the chance for customers to win a whopping 10,000 Bonus Points by booking a rental car before 31 July for travel before 30 September.
About Fly Buys: Fly Buys is managed by Loyalty New Zealand Ltd. It is New Zealand’s largest coalition loyalty programme with more than 1.3 million active households (representing 71% of all NZ households) and 2.3 million card holders. On average, each day, the Fly Buys card is swiped more than 300,000 times and 2,000 rewards are sent to Members. Visit www.flybuys.co.nz for more information and a full list of participants.
About Loyalty New Zealand: Loyalty New Zealand Ltd was established in 1996 by four industry-leading companies to create a powerful coalition loyalty programme that would recognise and reward customers and provide businesses with vital and unparalleled information about their customers. The company is jointly owned by Bank of New Zealand, Foodstuffs Ventures (NZ) Ltd, IAG New Zealand Ltd and Greenstone Energy Ltd. Through the Fly Buys programme, Loyalty New Zealand Ltd has partnerships with more than 40 industry-leading businesses. See www.loyalty.co.nz
About Budget Rent a Car: Budget Rent-A-Car was founded in 1958 as a car rental company for the "budget-minded" renter. Budget was first introduced to New Zealand by Bob Ansett in the early 1980’s. Today, as an industry leader, Budget continues to appeal to value-driven renters by offering quality vehicles and a rewarding rental experience. Staffed by a professional and enthusiastic team at over 38 New Zealand locations, Budget New Zealand is committed to providing flexible and affordable transport options, without compromising on quality. See www.budget.co.nz