Celebrity spotting safety video tops 1 million YouTube views

Thursday, 28 June 2012, 6:21 pm
Press Release: Air New Zealand

Media release

28 June 2012

Air New Zealand’s latest on-board safety video has been watched by more than one million people on YouTube since it was launched just seven days ago.

Tens of millions more have seen, read or heard about it through global media coverage including the United States based Entertainment Weekly, OK! magazine, and HuffingtonPost, Australia’s Sydney Morning Herald, and Mashable - the world’s largest independent digital and social media news source. It’s even been covered by one of the kings of celebrity gossip, Perez Hilton.

The hand-sketched safety video currently features on the YouTube ‘Popular Videos around the Web’ list ranking #2 in the global comedy category and #6 overall.

The new video features Emmy-nominated American actor Ed O’Neill of hit TV show Modern Family and New Zealand born actress Melanie Lynskey of Two and a Half Men, as well as cameo appearances from a range of well known international political, sporting and entertainment personalities. It’s featured on the Modern Family fan site, while the President Obama cameo appearance has earned coverage on a number of US political blogs.

Air New Zealand General Manager Marketing and Communications, Mike Tod, says the celebrity spotting nature of the new video has been a key to its’ popularity. “Inviting viewers to name five of the celebrities who appear in the video to be in to win an around-the-world-trip for two has captured the imagination of a global audience and encouraged them to share it – creating an amazing viral effect in just seven days.”

“Air New Zealand has a great track record of being able to convey important safety messages in an engaging way that communicates the message while making passengers smile – the bonus to paying attention this time around is the chance to win a trip to see the world.”

Air New Zealand’s previous safety videos have been watched online more than 20 million times.

Ends

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