Wow Factor Gains Supreme Award for Logick
Pride In Print Awards Night media release
Wow Factor Gains Supreme Award for Logick
The “wow” factor of a logo sheet
so complex many printers would have baulked at the challenge
saw the 2012 New Zealand Pride In Print Awards Supreme Award
deservedly won by Auckland’s Logick Print &
Graphics.
Earned through a partnership
with Panprint, the Jacob’s Creek Logo was an
experimental job, showing the wine maker what could be
achieved by printing its logo with different embellishments
to achieve the greatest impact with the
consumer.
Combining such different effects as a wax
seal, metal badge, blind embossing and foiling in gold and
silver, the sheet was produced on two different paper stocks
in order to highlight the different look each process would
create.
Skill levels were tested to a new height as the
job went through repeated passes on the press. The foiling
and embossing was done on a platen dating from the 1960s. A
total of 50 copies were printed.
With the win coming
just days before his five-person team was due to celebrate
its ninth anniversary -- and with six Gold Medals in hand
from six entries in this year’s event -- Logic Print’s
David Gick was ecstatic.
“It is good to see that our
continual improvement programme, what we see with moving
forward with every job we put out, is similar to what the
Pride In Print Award judges are seeing as well,” he
said.
“The market is a very tough one, so if you are
thinking about sitting on your laurels and not moving
forward, you are in a bad position -- what was acceptable
before is not acceptable now. It is the way we train people
-- every time we do a job it has to be equal or better than
previous.
“This job was a proof for how Jacob’s
Creek see their logos, that’s why there are so many on the
page. To keep the price of the job down for the end
customer, all of the images on the A4 page were purely a
two-up foil block or embossed block.
“From memory,
there were about 32 passes on this A4 sheet, which all had
to be kept in register. But some jobs you take on because
you believe in what the end result is and you are prepared
to put the effort in to get the end result for the
customer.”
Mr Gick described the job as
“absolutely” being both a technical and labour
challenge.
“They go hand in hand. If you think about
the sports field, it is about the top two inches. In
business it is exactly the same. It is about how we motivate
our team and it is a hard gig -- they can work five to seven
days a week, anything from 40 to 80 hours a week.
“We
are very blessed with some very good people.”
Asked
for a final thought, Mr Gick responded: “I’m just all
keen on partying at the moment … !”
Comments from
judges included: “Wow! An amazing exploration of print and
processes” … “clearly a Gold winner” … and
“fantastic result.”
Senior judge Damian Fleming said
that as a combination of sheetfed and letterpress, the proof
sheet was a beautiful piece of craftsmanship.
“This
was such a complicated job that many printers would not have
taken it on because of the high risk of making an error. The
metallics, the foiling, the finishing — it is all mint. It
is an incredible achievement,” he said.
The Supreme
Award tops off an astonishing run of success for Logick in
the Pride In Print Awards. Over the last six years the
company has won 15 Gold Medals, been a Supreme Award
Contender twice, a Supreme Award Finalist, a contender for
Best in Process and now the Supreme Award Winner.
Pride In Print Partners and Sponsors’ Technical
Information:
The Jacob’s Creek Logo Sheet was
printed by Logick Print & Graphics of Auckland with the
print buyer being Panprint. Landor Finished Art was the
designer and B & F Papers supplied the Neo Gloss 170gsm and
Knight Pure White 180gsm stocks. The logo sheet was printed
on a Heidelberg GTO 52 4 Colour and a GTP Platen press,
using Hostmann-Steinberg inks, Agfa N9ZV-CP plates and
Fujikura blankets.
NEW ZEALAND PRIDE IN PRINT 2012 — AWARD WINNERS
CATEGORY WINNERS
Category 1 —
Publications
Service Printers
DHL — Delivering Rugby
to the World
Category 2 — Business
Print
Permark Industries
TSL Group Business Card
Category 3 — Packaging
Sealed Air Hamilton
Regal
Smoked Salmon
Category 4 — Labels
Rapid
Labels
The Colour Pinot Noir 2009 (Embossed)
Category 5 — Display Print
Original Print
SP
Wella
Category 6 — Promotional Print and also
Supreme Award Winner
Logick Print & Graphics
Jacob's
Creek Logo Proofs
Category 7 — Specialty
Products
Sentra Printing
Matins Vesper CD Pack
Category 8 — Industry Development
Printstop
The
Guardian
PROCESS
WINNERS
Process 1 — Digital
Soar
Printing
Olympus Fan Swatch
Process 2 —
Inkjet
GEON Kingsland
Rubi Struted Boards
Process 3 — Letterpress
GTO Printers
Marguerite
Luker Wedding Invite
Process 4 —
Sheetfed
Service Printers
DHL Delivering Rugby to the
World
Process 5 — Web
APN Print
Hastings
Hawke’s Bay Today 17-12-11
Process 6
— Flexo
Sealed Air Hamilton
Regal Smoked Salmon
Process 7 — Screen
Original Print
SP Wella
Process 8 — Reel-fed Offset
Panprint
Greywacke
Pinot Noir
Process 9 — Finishing
Sentra
Printing
Matins Vesper CD Pack
Supreme Award and Category 6 —
Promotional Print Winner
Auckland’s Logick Print & Graphics, the Jacob’s Creek Logo.
Category 1 — Publications and
also Sheetfed Process Winner
Rugby a Winner Both on the Field and in Print
A
Rugby World Cup book that beat off competition from Asian
printers and stayed in New Zealand has carried off both the
Publications Category of the 2012 New Zealand Pride In Print
Awards and the “best in process” award for sheetfed
printing.
DHL — Delivering Rugby to the World was
printed by Wellington’s Service Printers for courier and
logistics firm DHL as a celebration of the Rugby World Cup
in New Zealand last year.
A total of 5000 sheetfed books
complete with slip case and dust jacket. were produced. The
key element was that DHL required 300 personalised copies
pre-Christmas.
Service Printers competed with an
international printer to get the job, with the tight
timeframe and usual Christmas workload being major
considerations. Quality and timing were the deciding
factors.
The New Zealand designer and photographer
liaised with the international client, assuring them of
getting sign offs at each stage of production planning, to
ensure the client had confidence in having the work done
locally. This often meant dealing with late sign offs due to
time differences.
In addition, no supplier was able to
complete the 300 slip cases in time so the printer rose to
the challenge and it was handled in house. The customer was
rapt with the final outcome.
Judges said it was “good
to learn that being local won the job, in order to meet
quality control and timing requirements”. They also
praised the “beautifully executed bindery
work”.
Senior judge Damian Fleming said the book was
perfect throughout — “The images are vibrant. You would
imagine the New Zealand printer was competing with Hong Kong
and China to get this work. It is a great job,” he
said.
Pride In Print Partners and Sponsors’
Technical Information:
DHL — Delivering Rugby to
the World was printed by Service Printers of Wellington with
the print buyer and the designer being Carlos Ricardo
Constable. Spicers Paper supplied the Satin Matt 150gsm and
Impress Offset 150gsm stock. The book was printed on a
Heidelberg CD 74 press, using Hostmann-Steinberg inks, Kodak
plates and Hostmann-Steinberg blankets.
Category 2 — Business Print
“Fussy” Card Wins Business Print
Award
A labour-intensive business card described
as “fussy” that is also an exceptional example of
craftsmanship has won the Business Print Category of the
2012 New Zealand Pride In Print Awards for Panmure printer
Permark Industries.
The TSL Group Business Card is
printed black, pearl then white on the front and blue,
pearl, gold then blue on the back. Registration and colour
matches were critical. Dust had to be kept to a minimum to
ensure high-quality halftones and a vinyl mask was applied
to reduce scratches.
A total of 1000 of the cards were
produced.
The labour-intensive nature of the card
impressed judges who said it showed perfect crisp, sharp
registration and was an example of “exceptional printing
with solvent inks”. — “A nice subtle reproduction of
halftone image with good dot reproduction ... perfectly-even
borders.”
Senior judge Bill Ashworth described the
card as a “very fussy little job”.
“It is done
with a screen print process forcing ink through a mesh, with
several colours on both sides. You can inspect every inch of
it and it is a terrific example. To get this level of
reproduction with that process is a fantastic effort.”
Pride In Print Partners and Sponsors’ Technical
Information:
The TSL Group Business Card was
printed by Permark Industries of Panmure for the TSL Group.
Creative Creature was the designer and print buyer. Agfa
film was used and inks were supplied by Blue Print
Imaging.
Category 3 — Packaging
and also Flexography Process Winner
Top Packaging Awards go to Hamilton
Sealed Air Hamilton has won two awards with a single
entry at the 2012 New Zealand Pride In Print Awards —
carrying off both the Packaging Category and the “best in
process” award for flexography printing — with its Regal
Smoked Salmon package.
The win is especially pleasing
because the customer, New Zealand King Salmon, chose to keep
the job in New Zealand rather than go offshore.
The
company had entered the thermo-formed twin pack market where
many products have gravure packs done overseas. The overseas
print standards set the benchmark for quality, density of
colour and reproduction.
In this case the customer
wanted to maintain a short-run local supply so agreed to
stay with a flexographic-produced product as long as it
could be shown to compete with gravure-printed products in
the marketplace.
In liaison with the customer, the
designer Curious Design used new Kodak plate technology to
allow for a fine-screen ruling while still maintaining
colour density.
The outcome was a strong retail presence
with dense colour and a strong vibrant gold ink. A very
dense white was printed to prevent product
show-through.
Judges said the excellent choice of screen
count, plus solid densities and ink lay-down had achieved
quality similar to gravure.
Senior judge Frank Brokken
said that these jobs are usually done with gravure printing
to achieve colour density and vibrance. “Here, a
150-screen ruling has been used to match that effect, which
is high for flexo. By using new technology in the plates the
printers have been able to complete an eight-colour job,
with a high degree of difficulty, to an exceptional
standard.”
Pride In Print Partners and
Sponsors’ Technical Information:
The Regal
Smoked Salmon package was produced by Sealed Air Hamilton
for New Zealand King Salmon. Designer was Curious Design and
Ink Box the reproduction house. Inks were by D.I.C and Kodak
NX plates were used.
Category 4 —
Labels
Wine Label with Shelf Impact Wins for Auckland
A wine label that
encapsulates print craftsmanship with high shelf appeal has
won the Labels Category of the 2012 New Zealand Pride In
Print Awards for Auckland printer Rapid Labels.
Wine
labels are a major source of design innovation as producers
aim to get maximum shelf impact, and the Colour Pinot Noir
2009 (Embossed) label brought together printing
craftsmanship to help achieve the designer’s
concept.
The label was designed by Grant Blazey of
Periscope Design and featured hot foil over which was
printed a highbuild screen to give a tactile finish, along
with embossing and both gloss and matt varnishes.
The
printer faced a challenge to get all components perfect at
the same time. The registration of the job had to be
flawless in order to emboss the seal.
Judges saw the
label as being a very technically-challenging job in which
“fabulous use was made of the letterpress process for the
seal”.
Senior judge Mark Sullivan said the job was a
lovely example of self-adhesive label printing. “A lot of
pride has gone into completing this. They have used screen
printing, flexo and letterpress along with fine embossing
and three varnishes. It epitomises pride in
craftsmanship.”
Pride In Print Partners and
Sponsors’ Technical Information:
Designed by
Periscope Design, the Colour Pinot Noir 2009 (Embossed)
label was printed by Auckland’s Rapid Labels on Kantac
Mirrorkote stock supplied by Spicers, using Blue Print
Imaging inks.
Category 5 —
Display Print — also Screen Process Winner
Wella Poster Vibrance Wins Display Prize
Success in overcoming major technical
challenges has seen Auckland’s Original Print carry off
not just the Display Print Category of the 2012 New Zealand
Pride In Print Awards but also the “best in process”
award for screen printing.
Original Print’s poster of
a Wella model was a prime example of the challenge to
process these type of images to screen, and to achieve soft
tones.
A fluoro pigment was used in the process set
because this quality of impact of colour and dimension is
not obtainable using standard CMYK pigments.
The end
product gave interesting results depending on how the light
was viewed. The fluoro ink heightened the reflective
qualities of the print and made it more magnetic to the
eye.
Judges said it was a “superb result” that
showed great detail as well as beautiful finishing. One
commented: “It was so good I thought this was a one-off
inkjet product until I saw 250 had been
produced!”
Senior judge Bill Ashworth said the Wella
print was so good it was “scary”.
“This is an
incredibly-clean reproduction at very fine resolution for
this process. When you think this is achieved with a
squeegee pushing ink through a screen mesh, it is a
wonderful achievement for a process which is
relatively-fundamental.”
Pride In Print
Partners and Sponsors’ Technical
Information:
The SP Wella print was produced by
Auckland’s Original Print for Wella, with Sugar the print
buyer. Yupo stock from BJ Ball was used. Blue Print supplied
the inks.
Category 7 — Specialty
Products — also Finishing Process Winner
Expert Finishing Answers Prayers for Sentra
A CD of hymn and prayer that
features a combination of multi-layers of finishing and
great visual effects has won the Specialty Products Category
of the 2012 New Zealand Pride In Print Awards and also the
“best in process” award for finishing.
The Matins
Vespers CD of hymn and prayer was produced by Auckland’s
Sentra Printing for Parachute Records.
The CD pack
features gold foiling in both the book and case, which
judges felt were “fabulous” and the excellent
die-cutting also took their eye.
A print run of 9000 was
produced.
Finishing judge Chris Woodhead said the CD
sets brought together numerous processes including printing,
die cuts, folding, foiling and then further finesse was
achieved in collating the units into an attractive
pouch.
“There is foiling on every page. Getting a lot
of these processes right would have been extremely difficult
and they have done it very well.”
Pride In
Print Partners and Sponsors’ Technical
Information:
The Matins Vesper CD Pack was
produced by Auckland’s Sentra Printing for Parachute
Records with SMP Solutions being the print buyer. The Worx
was the reproduction house and Artnes Print Finishing was
the finisher. BJ Ball Advance Laser 240gsm and 140gsm stocks
were used, along with Hostmann-Steinberg inks. The job was
printed using Fuji plates.
Category
8 — Industry Development
Printstop Gives New Life to Newspapers
A Wellington company that has
boosted the relevance of newspapers in a digital age has won
the Industry Development Category of the 2012 New Zealand
Pride In Print Awards.
Printstop’s version of the
British newspaper The Guardian — printed digitally in New
Zealand — was entered in the Innovation in Print section
and represents a bringing together of print and marketing
initiatives to find a new niche for selected
newspapers.
The concept is to reproduce overseas titles
such as The Financial Times and Washington Post as
newspapers in New Zealand, at the same time as the originals
are being printed overseas. The layout is supplied digitally
and within minutes it is on the press in New
Zealand.
This means the target market, including ex-pats
and visiting business people, can see exactly what they
would have seen had they bought the newspaper in their own
country, without the need to ship the original edition
halfway around the world.
Print runs can be varied to
suit the desired audience.
The market potential of the
idea has already been proven during the Rugby World Cup when
there were many overseas visitors in NZ. An agreement with a
marketing company was concluded to allow for distribution
and it was launched successfully.
Judges felt it was an
excellent concept as well as a good print job — “This
breathes life into tactile newspapers.”
Design judge
Kerenza Smith said the creation of The Guardian in New
Zealand met a commercial need in the
marketplace.
“This could reinvigorate newspaper
production in an age where all newspaper runs are reduced
and people are getting lots of their news online. The
success in the Rugby World Cup proved the concept and it has
shown there is a commercial niche for this kind of
innovation,” she said.
Pride In Print Partners
and Sponsors’ Technical Information:
The
Guardian newspaper was printed by Printstop for The Magazine
Marketing Company. The newspaper was printed on Octane stock
from BJ Ball, on a Truepress machine.
Digital Process Winner
Soar Printing -The Olympus Fan Swatch
Auckland printer Soar Printing won the Digital Process prize in the 2012 New Zealand Pride In Print Awards with the Olympus Fan Swatch. The swatch was produced for Dictation Distributors who were also the designers. Spicers supplied the Splendorgel stock, and the job was printed on an Indigo 5000 press.
Inkjet Process Winner
GEON Kingsland — Rubi Struted Boards
GEON Kingsland of Auckland has carried off the Inkjet Process prize in the 2012 New Zealand Pride In Print Awards with its Rubi Struted Boards point-of-sale material. The boards were made for Rubi Stores with the Cotton On Group being the print buyer and Prolam the print finisher. The job was printed on 5mm Foam Board supplied by Blue Print and the press used was a Blue Print Vutek QS 2000.
Letterpress Process
Winner
GTO Printers — Marguerite
Luker Wedding Invitation
Birkenhead printer GTO
Printers won the Letterpress Process prize in the 2012 New
Zealand Pride In Print Awards with the Marguerite Luker
Wedding Invitation. The job was printed for Marguerite Luker
and designed by Katie Webb. BJ Ball Crane Lettra Fluro White
600gsm was used, and the invitation was printed on a
Heidelberg Platen.
Web
Process Winner
APN
Print Hastings — Hawke’s Bay Today
APN Print Hastings won the Web Process prize in the 2012 New Zealand Pride In Print Awards with the December 17, 2011 edition of Hawke’s Bay Today. The newspaper was printed for Hawke’s Bay Today, on Norske Skog Nornews 42gsm stock. Plates were Agfa N91V and D.I.C supplied the inks.
Reel-fed Offset Process
Winner
Panprint
— Greywacke Pinot Noir
Auckland printer
Panprint won the Reel-fed Offset Process prize in the 2012
New Zealand Pride In Print Awards with the Greywacke Pinot
Noir wine label. The label was printed for Greywacke
Vineyards using Hostmann-Steinberg inks and plates by
Fuji.
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