Wow Factor Gains Supreme Award for Logick

Pride In Print Awards Night media release

Wow Factor Gains Supreme Award for Logick

The “wow” factor of a logo sheet so complex many printers would have baulked at the challenge saw the 2012 New Zealand Pride In Print Awards Supreme Award deservedly won by Auckland’s Logick Print & Graphics.
Earned through a partnership with Panprint, the Jacob’s Creek Logo was an experimental job, showing the wine maker what could be achieved by printing its logo with different embellishments to achieve the greatest impact with the consumer.
Combining such different effects as a wax seal, metal badge, blind embossing and foiling in gold and silver, the sheet was produced on two different paper stocks in order to highlight the different look each process would create.
Skill levels were tested to a new height as the job went through repeated passes on the press. The foiling and embossing was done on a platen dating from the 1960s. A total of 50 copies were printed.
With the win coming just days before his five-person team was due to celebrate its ninth anniversary -- and with six Gold Medals in hand from six entries in this year’s event -- Logic Print’s David Gick was ecstatic.
“It is good to see that our continual improvement programme, what we see with moving forward with every job we put out, is similar to what the Pride In Print Award judges are seeing as well,” he said.
“The market is a very tough one, so if you are thinking about sitting on your laurels and not moving forward, you are in a bad position -- what was acceptable before is not acceptable now. It is the way we train people -- every time we do a job it has to be equal or better than previous.
“This job was a proof for how Jacob’s Creek see their logos, that’s why there are so many on the page. To keep the price of the job down for the end customer, all of the images on the A4 page were purely a two-up foil block or embossed block.
“From memory, there were about 32 passes on this A4 sheet, which all had to be kept in register. But some jobs you take on because you believe in what the end result is and you are prepared to put the effort in to get the end result for the customer.”
Mr Gick described the job as “absolutely” being both a technical and labour challenge.
“They go hand in hand. If you think about the sports field, it is about the top two inches. In business it is exactly the same. It is about how we motivate our team and it is a hard gig -- they can work five to seven days a week, anything from 40 to 80 hours a week.
“We are very blessed with some very good people.”
Asked for a final thought, Mr Gick responded: “I’m just all keen on partying at the moment … !”
Comments from judges included: “Wow! An amazing exploration of print and processes” … “clearly a Gold winner” … and “fantastic result.”
Senior judge Damian Fleming said that as a combination of sheetfed and letterpress, the proof sheet was a beautiful piece of craftsmanship.
“This was such a complicated job that many printers would not have taken it on because of the high risk of making an error. The metallics, the foiling, the finishing — it is all mint. It is an incredible achievement,” he said.
The Supreme Award tops off an astonishing run of success for Logick in the Pride In Print Awards. Over the last six years the company has won 15 Gold Medals, been a Supreme Award Contender twice, a Supreme Award Finalist, a contender for Best in Process and now the Supreme Award Winner.

Pride In Print Partners and Sponsors’ Technical Information:
The Jacob’s Creek Logo Sheet was printed by Logick Print & Graphics of Auckland with the print buyer being Panprint. Landor Finished Art was the designer and B & F Papers supplied the Neo Gloss 170gsm and Knight Pure White 180gsm stocks. The logo sheet was printed on a Heidelberg GTO 52 4 Colour and a GTP Platen press, using Hostmann-Steinberg inks, Agfa N9ZV-CP plates and Fujikura blankets.

NEW ZEALAND PRIDE IN PRINT 2012 — AWARD WINNERS

CATEGORY WINNERS
Category 1 — Publications
Service Printers
DHL — Delivering Rugby to the World

Category 2 — Business Print
Permark Industries
TSL Group Business Card

Category 3 — Packaging
Sealed Air Hamilton
Regal Smoked Salmon

Category 4 — Labels
Rapid Labels
The Colour Pinot Noir 2009 (Embossed)

Category 5 — Display Print
Original Print
SP Wella

Category 6 — Promotional Print and also Supreme Award Winner
Logick Print & Graphics
Jacob's Creek Logo Proofs

Category 7 — Specialty Products
Sentra Printing
Matins Vesper CD Pack

Category 8 — Industry Development
Printstop
The Guardian

PROCESS WINNERS
Process 1 — Digital
Soar Printing
Olympus Fan Swatch

Process 2 — Inkjet
GEON Kingsland
Rubi Struted Boards

Process 3 — Letterpress
GTO Printers
Marguerite Luker Wedding Invite

Process 4 — Sheetfed
Service Printers
DHL Delivering Rugby to the World

Process 5 — Web
APN Print Hastings
Hawke’s Bay Today 17-12-11

Process 6 — Flexo
Sealed Air Hamilton
Regal Smoked Salmon

Process 7 — Screen
Original Print
SP Wella

Process 8 — Reel-fed Offset
Panprint
Greywacke Pinot Noir

Process 9 — Finishing
Sentra Printing
Matins Vesper CD Pack

Supreme Award and Category 6 — Promotional Print Winner

Auckland’s Logick Print & Graphics, the Jacob’s Creek Logo.

Category 1 — Publications and also Sheetfed Process Winner

Rugby a Winner Both on the Field and in Print

A Rugby World Cup book that beat off competition from Asian printers and stayed in New Zealand has carried off both the Publications Category of the 2012 New Zealand Pride In Print Awards and the “best in process” award for sheetfed printing.
DHL — Delivering Rugby to the World was printed by Wellington’s Service Printers for courier and logistics firm DHL as a celebration of the Rugby World Cup in New Zealand last year.
A total of 5000 sheetfed books complete with slip case and dust jacket. were produced. The key element was that DHL required 300 personalised copies pre-Christmas.
Service Printers competed with an international printer to get the job, with the tight timeframe and usual Christmas workload being major considerations. Quality and timing were the deciding factors.
The New Zealand designer and photographer liaised with the international client, assuring them of getting sign offs at each stage of production planning, to ensure the client had confidence in having the work done locally. This often meant dealing with late sign offs due to time differences.
In addition, no supplier was able to complete the 300 slip cases in time so the printer rose to the challenge and it was handled in house. The customer was rapt with the final outcome.
Judges said it was “good to learn that being local won the job, in order to meet quality control and timing requirements”. They also praised the “beautifully executed bindery work”.
Senior judge Damian Fleming said the book was perfect throughout — “The images are vibrant. You would imagine the New Zealand printer was competing with Hong Kong and China to get this work. It is a great job,” he said.

Pride In Print Partners and Sponsors’ Technical Information:
DHL — Delivering Rugby to the World was printed by Service Printers of Wellington with the print buyer and the designer being Carlos Ricardo Constable. Spicers Paper supplied the Satin Matt 150gsm and Impress Offset 150gsm stock. The book was printed on a Heidelberg CD 74 press, using Hostmann-Steinberg inks, Kodak plates and Hostmann-Steinberg blankets.

Category 2 — Business Print

“Fussy” Card Wins Business Print Award
A labour-intensive business card described as “fussy” that is also an exceptional example of craftsmanship has won the Business Print Category of the 2012 New Zealand Pride In Print Awards for Panmure printer Permark Industries.
The TSL Group Business Card is printed black, pearl then white on the front and blue, pearl, gold then blue on the back. Registration and colour matches were critical. Dust had to be kept to a minimum to ensure high-quality halftones and a vinyl mask was applied to reduce scratches.
A total of 1000 of the cards were produced.
The labour-intensive nature of the card impressed judges who said it showed perfect crisp, sharp registration and was an example of “exceptional printing with solvent inks”. — “A nice subtle reproduction of halftone image with good dot reproduction ... perfectly-even borders.”
Senior judge Bill Ashworth described the card as a “very fussy little job”.
“It is done with a screen print process forcing ink through a mesh, with several colours on both sides. You can inspect every inch of it and it is a terrific example. To get this level of reproduction with that process is a fantastic effort.”

Pride In Print Partners and Sponsors’ Technical Information:
The TSL Group Business Card was printed by Permark Industries of Panmure for the TSL Group. Creative Creature was the designer and print buyer. Agfa film was used and inks were supplied by Blue Print Imaging.

Category 3 — Packaging and also Flexography Process Winner

Top Packaging Awards go to Hamilton

Sealed Air Hamilton has won two awards with a single entry at the 2012 New Zealand Pride In Print Awards — carrying off both the Packaging Category and the “best in process” award for flexography printing — with its Regal Smoked Salmon package.
The win is especially pleasing because the customer, New Zealand King Salmon, chose to keep the job in New Zealand rather than go offshore.
The company had entered the thermo-formed twin pack market where many products have gravure packs done overseas. The overseas print standards set the benchmark for quality, density of colour and reproduction.
In this case the customer wanted to maintain a short-run local supply so agreed to stay with a flexographic-produced product as long as it could be shown to compete with gravure-printed products in the marketplace.
In liaison with the customer, the designer Curious Design used new Kodak plate technology to allow for a fine-screen ruling while still maintaining colour density.
The outcome was a strong retail presence with dense colour and a strong vibrant gold ink. A very dense white was printed to prevent product show-through.
Judges said the excellent choice of screen count, plus solid densities and ink lay-down had achieved quality similar to gravure.
Senior judge Frank Brokken said that these jobs are usually done with gravure printing to achieve colour density and vibrance. “Here, a 150-screen ruling has been used to match that effect, which is high for flexo. By using new technology in the plates the printers have been able to complete an eight-colour job, with a high degree of difficulty, to an exceptional standard.”

Pride In Print Partners and Sponsors’ Technical Information:
The Regal Smoked Salmon package was produced by Sealed Air Hamilton for New Zealand King Salmon. Designer was Curious Design and Ink Box the reproduction house. Inks were by D.I.C and Kodak NX plates were used.

Category 4 — Labels

Wine Label with Shelf Impact Wins for Auckland

A wine label that encapsulates print craftsmanship with high shelf appeal has won the Labels Category of the 2012 New Zealand Pride In Print Awards for Auckland printer Rapid Labels.
Wine labels are a major source of design innovation as producers aim to get maximum shelf impact, and the Colour Pinot Noir 2009 (Embossed) label brought together printing craftsmanship to help achieve the designer’s concept.
The label was designed by Grant Blazey of Periscope Design and featured hot foil over which was printed a highbuild screen to give a tactile finish, along with embossing and both gloss and matt varnishes.
The printer faced a challenge to get all components perfect at the same time. The registration of the job had to be flawless in order to emboss the seal.
Judges saw the label as being a very technically-challenging job in which “fabulous use was made of the letterpress process for the seal”.
Senior judge Mark Sullivan said the job was a lovely example of self-adhesive label printing. “A lot of pride has gone into completing this. They have used screen printing, flexo and letterpress along with fine embossing and three varnishes. It epitomises pride in craftsmanship.”

Pride In Print Partners and Sponsors’ Technical Information:
Designed by Periscope Design, the Colour Pinot Noir 2009 (Embossed) label was printed by Auckland’s Rapid Labels on Kantac Mirrorkote stock supplied by Spicers, using Blue Print Imaging inks.

Category 5 — Display Print — also Screen Process Winner

Wella Poster Vibrance Wins Display Prize

Success in overcoming major technical challenges has seen Auckland’s Original Print carry off not just the Display Print Category of the 2012 New Zealand Pride In Print Awards but also the “best in process” award for screen printing.
Original Print’s poster of a Wella model was a prime example of the challenge to process these type of images to screen, and to achieve soft tones.
A fluoro pigment was used in the process set because this quality of impact of colour and dimension is not obtainable using standard CMYK pigments.
The end product gave interesting results depending on how the light was viewed. The fluoro ink heightened the reflective qualities of the print and made it more magnetic to the eye.
Judges said it was a “superb result” that showed great detail as well as beautiful finishing. One commented: “It was so good I thought this was a one-off inkjet product until I saw 250 had been produced!”
Senior judge Bill Ashworth said the Wella print was so good it was “scary”.
“This is an incredibly-clean reproduction at very fine resolution for this process. When you think this is achieved with a squeegee pushing ink through a screen mesh, it is a wonderful achievement for a process which is relatively-fundamental.”

Pride In Print Partners and Sponsors’ Technical Information:
The SP Wella print was produced by Auckland’s Original Print for Wella, with Sugar the print buyer. Yupo stock from BJ Ball was used. Blue Print supplied the inks.

Category 7 — Specialty Products — also Finishing Process Winner

Expert Finishing Answers Prayers for Sentra

A CD of hymn and prayer that features a combination of multi-layers of finishing and great visual effects has won the Specialty Products Category of the 2012 New Zealand Pride In Print Awards and also the “best in process” award for finishing.
The Matins Vespers CD of hymn and prayer was produced by Auckland’s Sentra Printing for Parachute Records.
The CD pack features gold foiling in both the book and case, which judges felt were “fabulous” and the excellent die-cutting also took their eye.
A print run of 9000 was produced.
Finishing judge Chris Woodhead said the CD sets brought together numerous processes including printing, die cuts, folding, foiling and then further finesse was achieved in collating the units into an attractive pouch.
“There is foiling on every page. Getting a lot of these processes right would have been extremely difficult and they have done it very well.”

Pride In Print Partners and Sponsors’ Technical Information:
The Matins Vesper CD Pack was produced by Auckland’s Sentra Printing for Parachute Records with SMP Solutions being the print buyer. The Worx was the reproduction house and Artnes Print Finishing was the finisher. BJ Ball Advance Laser 240gsm and 140gsm stocks were used, along with Hostmann-Steinberg inks. The job was printed using Fuji plates.

Category 8 — Industry Development

Printstop Gives New Life to Newspapers

A Wellington company that has boosted the relevance of newspapers in a digital age has won the Industry Development Category of the 2012 New Zealand Pride In Print Awards.
Printstop’s version of the British newspaper The Guardian — printed digitally in New Zealand — was entered in the Innovation in Print section and represents a bringing together of print and marketing initiatives to find a new niche for selected newspapers.
The concept is to reproduce overseas titles such as The Financial Times and Washington Post as newspapers in New Zealand, at the same time as the originals are being printed overseas. The layout is supplied digitally and within minutes it is on the press in New Zealand.
This means the target market, including ex-pats and visiting business people, can see exactly what they would have seen had they bought the newspaper in their own country, without the need to ship the original edition halfway around the world.
Print runs can be varied to suit the desired audience.
The market potential of the idea has already been proven during the Rugby World Cup when there were many overseas visitors in NZ. An agreement with a marketing company was concluded to allow for distribution and it was launched successfully.
Judges felt it was an excellent concept as well as a good print job — “This breathes life into tactile newspapers.”
Design judge Kerenza Smith said the creation of The Guardian in New Zealand met a commercial need in the marketplace.
“This could reinvigorate newspaper production in an age where all newspaper runs are reduced and people are getting lots of their news online. The success in the Rugby World Cup proved the concept and it has shown there is a commercial niche for this kind of innovation,” she said.

Pride In Print Partners and Sponsors’ Technical Information:
The Guardian newspaper was printed by Printstop for The Magazine Marketing Company. The newspaper was printed on Octane stock from BJ Ball, on a Truepress machine.

Digital Process Winner

Soar Printing -The Olympus Fan Swatch

Auckland printer Soar Printing won the Digital Process prize in the 2012 New Zealand Pride In Print Awards with the Olympus Fan Swatch. The swatch was produced for Dictation Distributors who were also the designers. Spicers supplied the Splendorgel stock, and the job was printed on an Indigo 5000 press.

Inkjet Process Winner

GEON Kingsland — Rubi Struted Boards

GEON Kingsland of Auckland has carried off the Inkjet Process prize in the 2012 New Zealand Pride In Print Awards with its Rubi Struted Boards point-of-sale material. The boards were made for Rubi Stores with the Cotton On Group being the print buyer and Prolam the print finisher. The job was printed on 5mm Foam Board supplied by Blue Print and the press used was a Blue Print Vutek QS 2000.

Letterpress Process Winner

GTO Printers — Marguerite Luker Wedding Invitation
Birkenhead printer GTO Printers won the Letterpress Process prize in the 2012 New Zealand Pride In Print Awards with the Marguerite Luker Wedding Invitation. The job was printed for Marguerite Luker and designed by Katie Webb. BJ Ball Crane Lettra Fluro White 600gsm was used, and the invitation was printed on a Heidelberg Platen.

Web Process Winner

APN Print Hastings — Hawke’s Bay Today

APN Print Hastings won the Web Process prize in the 2012 New Zealand Pride In Print Awards with the December 17, 2011 edition of Hawke’s Bay Today. The newspaper was printed for Hawke’s Bay Today, on Norske Skog Nornews 42gsm stock. Plates were Agfa N91V and D.I.C supplied the inks.

Reel-fed Offset Process Winner

Panprint — Greywacke Pinot Noir

Auckland printer Panprint won the Reel-fed Offset Process prize in the 2012 New Zealand Pride In Print Awards with the Greywacke Pinot Noir wine label. The label was printed for Greywacke Vineyards using Hostmann-Steinberg inks and plates by Fuji.
--

© Scoop Media