Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Message in a Bottle



MEDIA STATEMENT 13 JULY 2012
Message in a Bottle

SodaStream is launching a social movement to create an annual ‘Unbottle the World’ day on July 16, aimed at rallying support against the dangers of plastic bottle pollution.

‘Unbottle The World’ day will be brought to life with the unveiling of 20 new Cage exhibits around the world. The movement will also call on the UN to establish a ‘Bottle-Free Day’ as an international observance to help bring awareness to the dangers caused by plastic bottles.

This follows a recent dispute between SodaStream and Coca-Cola about an environmental exhibit – The Cage – created by SodaStream to highlight the amount of plastic bottles and cans that an average family throws away. The contents used in the Cage exhibits are cleaned up from beaches, public places and trash sites.

Coca-Cola sent a cease-and-desist letter to SodaStream demanding the removal of their products from the exhibit. SodaStream refused to comply, noting that if Coca-Cola claimed ownership rights to the discarded bottles, they should take responsibility for them and clean them up.

A virtual ‘Cage Challenge’ was created on Facebook (click here), which has already attracted over 130,000 fans from 46 countries. Fans can send a virtual “message in a bottle” to Coca-Cola, and for each message sent a real used bottle will be collected from landfill and literally sent back to Coca-Cola.

Find out more at www.facebook.com/TheCageChallenge or visit SodaStream NZ at http://www.facebook.com/SodaStreamNZ

ENDS



© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Expenses Investigation: ANZ Boss Departs Under Cloud

Last month the bank said chief executive David Hisco was taking extended leave for health reasons. However, today it has said in addition to the health issues, the board was concerned about certain transactions after reviewing Mr Hisco's personal expenses. More>>

ALSO:

Wider Net Ban, Other Threats: Plan To Expand Protection For Maui And Hector’s Dolphins

The Government is taking action to expand and strengthen the protection for Māui and Hector’s dolphins with an updated plan to deal with threats to these native marine mammals. More>>

ALSO:

Fish & Game Support: Canterbury Officer Of Health Warns On Nitrates In Water

"Nitrate testing of 114 drinking water samples from across the Canterbury plains showed that more than half of them were above the level considered safe in the world's largest ever study on the impacts of nitrates in drinking water." More>>

ALSO:

Partnerships Investment Round: Government Invests In Cancer Research, Pines, Ryegrass

The Government will invest $14.4 million into transformative new scientific research programmes including cutting-edge cancer treatment and vertical farming, Research, Science and Innovation Minister Megan Woods announced today. More>>

ALSO:

Stats: Net Migration Remains High

“Since late 2014, annual net migration has ranged between 48,000 and 64,000,” population indicators manager Tehseen Islam said. “The only previous time net migration was at these levels was for a short period in the early 2000s.” More>>

ALSO:

>