Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 

Message in a Bottle



MEDIA STATEMENT 13 JULY 2012
Message in a Bottle

SodaStream is launching a social movement to create an annual ‘Unbottle the World’ day on July 16, aimed at rallying support against the dangers of plastic bottle pollution.

‘Unbottle The World’ day will be brought to life with the unveiling of 20 new Cage exhibits around the world. The movement will also call on the UN to establish a ‘Bottle-Free Day’ as an international observance to help bring awareness to the dangers caused by plastic bottles.

This follows a recent dispute between SodaStream and Coca-Cola about an environmental exhibit – The Cage – created by SodaStream to highlight the amount of plastic bottles and cans that an average family throws away. The contents used in the Cage exhibits are cleaned up from beaches, public places and trash sites.

Coca-Cola sent a cease-and-desist letter to SodaStream demanding the removal of their products from the exhibit. SodaStream refused to comply, noting that if Coca-Cola claimed ownership rights to the discarded bottles, they should take responsibility for them and clean them up.

A virtual ‘Cage Challenge’ was created on Facebook (click here), which has already attracted over 130,000 fans from 46 countries. Fans can send a virtual “message in a bottle” to Coca-Cola, and for each message sent a real used bottle will be collected from landfill and literally sent back to Coca-Cola.

Find out more at www.facebook.com/TheCageChallenge or visit SodaStream NZ at http://www.facebook.com/SodaStreamNZ

ENDS

© Scoop Media

 
 
 
Business Headlines | Sci-Tech Headlines

 

Up 0.5% In June Quarter: Services Lead GDP Growth

“Service industries, which represent about two-thirds of the economy, were the main contributor to GDP growth in the quarter, rising 0.7 percent off the back of a subdued result in the March 2019 quarter.” More>>

ALSO:

Pickers: Letter To Immigration Minister From Early Harvesting Growers

A group of horticultural growers are frustrated by many months of inaction by the Minister who has failed to announce additional immigrant workers from overseas will be allowed into New Zealand to assist with harvesting early stage crops such as asparagus and strawberries. More>>

ALSO:

Non-Giant Fossil Disoveries: Scientists Discover One Of World’s Oldest Bird Species

At 62 million-years-old, the newly-discovered Protodontopteryx ruthae, is one of the oldest named bird species in the world. It lived in New Zealand soon after the dinosaurs died out. More>>

Rural Employers Keen, Migrants Iffy: Employment Visa Changes Announced

“We are committed to ensuring that businesses are able to get the workers they need to fill critical skills shortages, while encouraging employers and regions to work together on long term workforce planning including supporting New Zealanders with the training they need to fill the gaps,” says Iain Lees-Galloway. More>>

ALSO:

Marsden Pipeline Rupture: Report Calls For Supply Improvements, Backs Digger Blame

The report makes several recommendations on how the sector can better prevent, prepare for, respond to, and recover from an incident. In particular, we consider it essential that government and industry work together to put in place and regularly practise sector-wide response plans, to improve the response to any future incident… More>>

ALSO: