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Media reporting on Greenpeace drop in annual profit
Correction statement: Media reporting on Greenpeace
drop in annual
profits
It has been
reported that Greenpeace New Zealand's profits were down 69%
in 2011. It appears some misunderstanding have occurred in
understanding the financial position of the organisation. We
would like to clarify the following
points.
• Greenpeace is a not for profit organisation
and so has $0 profits.
• Income in 2011 was down by
approximately 5% versus 2010.
• Income in 2010 was
particularly high because we were kindly left 2 large
bequests from the wills of former supporters. Bequest income
is irregular so in 2010 our bequest income was over $1M
whereas in 2011 we received $124,000. So a simple comparison
of 2010 income from supporters to 2011 income needs to take
this into account if you are making any superficial
conclusions as the article has done, about decline in the
percentage of support.
• Supporter numbers fell
slightly in 2011 because the fundraising climate became more
challenging for all not for profits. A crowded fundraising
market, made it harder to recruit new supporters.
• However, in 2011 existing supporters increased their
donation amounts and cancellation rates as a percentage of
total donors dropped.
• It was reported that Greenpeace
had sales of $8.3M. Greenpeace is an organisation funded
solely by the donations of individuals. The only sales we
have are for calendars which account for a very tiny amount
of our income.
• Our financial accounts are
independently audited annually and we publish an annual
report for supporters which is also available on our
website.
The article also made some inaccurate
statements about the Greenpeace Charitable Trust.The Trust
did not lose a High Court appeal nor did it apply for
charitable status and therefore was not denied it. The
Greenpeace Charitable Trust was an old Trust and voluntarily
shut down as it was out of date.
The Greenpeace Educational Trust is a separate legal entity from Greenpeace NZ Inc. and has charitable status and environmental education as its purpose.
GPNZ Impact Report is
available online
http://www.greenpeace.org/new-zealand/en/reports/Annual-Impact-Report-2011/
Greenpeace
Greenpeace exists because this fragile earth deserves a voice.
Greenpeace is an independent global campaigning organisation that acts to change attitudes and behaviour, to protect and conserve the environment and to promote peace.
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