Healthy Chocolate? Local spin

Tuesday, 31 July 2012, 11:47 am
Press Release: Kapow

Healthy Chocolate? Local spin

Chocolate has recently been claimed as a ‘health food’ in Europe. New Zealand based business Kapow has taken hold of this and released a dark chocolate vitamin C tablet.

Swiss chocolate manufacturer Barry Callebaut AG has been backed by the European FSA for it application to claim chocolate as a ‘health food’. The claim is made based on research finding that dark chocolate has a high flavonol content.

Flavonols can be found in dark chocolate due to it cocoa content and some fruits and vegetables. These compounds have been found to improve blood circulation, lower blood pressure and reduce the risk of heart disease. Dark chocolate is also found to have a low GI index and to lower cholesterol levels in the blood.

Kapow is running a competition to win a month’s supply of vitamin c tablets. It is also opening with free samplings at Chipmunks Tauranga on 8th August 2012. Available at selected pharmacies around New Zealand.

About Kapow

We think harder to make ‘being healthy’ fun.

Kapow is a New Zealand based business focused on making ‘being healthy’ fun. Based in New Zealand, Kapow has created the first vitamin c chocolate. Designed to improve and support the human body in its own natural processes, and produced to the highest manufacturing standards.

Innovation is the key to our success. Research and development is constantly going into product development. Products that are designed by healthcare professionals using leading edge international research. Keeping in mind the lifestyle and needs of specific consumers.

Links
http://online.wsj.com/article/SB10001424052702304388004577532811491380258.html
http://www.ajcn.org/content/74/5/596.short
http://publib.upol.cz/~obd/fulltext/Biomed/2007/2/257.pdf

ENDS

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