Lucire débuts on French newsstand Scopalto

Lucire débuts on French newsstand Scopalto

Wellington, August 7 2012 - Lucire, New Zealand's longest-running online fashion magazine, has extended its presence by going on sale in France.

The French newsstand, Scopalto, retails a downloadable version of Lucire's issue 28 in PDF format for €5. Back issues are available for €2.

The new edition features Denise Richards on the cover, as photographed by Andrew Matusik, as well as numerous features from Lucire's international correspondents.

Lucire joins numerous worldwide magazines at Scopalto, which traditionally carries European titles. Beaux Arts, Cahiers du Cinéma, Images, L'œil, and Noise are among the company Lucire is keeping at Scopalto.

As one of the few online titles to branch out into print editions—Lucire continues to be available in print format outside New Zealand—the magazine has never been shy about exploring new formats.

Founder and publisher Jack Yan says this is only one of two new-format arrangements readers can expect in August.

'We’ve effectively had a "digital-first" strategy since we started 1997,' he says. 'We're arguably more experienced in online publishing in this sector than many of our rivals. As the world shifts our way, we want to make sure readers can access Lucire in as many different digital formats as possible, and accommodate their needs.'

Lucire's page at Scopalto can be found at www.scopalto.com/magazine/lucire.

About Lucire

Lucire, the global fashion magazine (www.lucire.com), started on the web in 1997. In October 2004, it became the first magazine in its sector to extend its brand into a print magazine. By May 2005, it became the first web magazine to spawn international print editions. Lucire became the first fashion industry partner of the United Nations Environment Programme (UNEP, www.unep.org). It is headquartered in Wellington, New Zealand and published by Lucire LLC. For print edition information, see www.lucire.net.

About JY&A Media

JY&A Media, part of Jack Yan & Associates, publishes and licenses magazines, in print and on the web, and produces other interactive content. Best known among its titles is Lucire, the fashion magazine which launched online in 1997 and spawned international print editions in 2004. An internet pioneer, it has been publishing and creating online titles since the early 1990s. More on the company can be found at http://jyanet.com/media.

ENDS

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