11Ants Analytics signs Elder Research as US reseller

Media Release
11Ants Analytics signs Elder Research as US reseller for predictive analytics software products
HAMILTON, New Zealand, 2 October 2012 –11Ants Analytics, the leader in assisted predictive analytics, today announced it had signed a reseller agreement with Elder Research Inc. (ERI), the leading consulting company in data mining, predictive analytics, and text mining in the United States.

Under the agreement Elder Research will resell the 11Ants Analytics suite of software products including 11Ants Customer Churn Analyzer, 11Ants Customer Response Analyzer and 11Ants Predictor designed to help customers’ better leverage existing data, automate and optimize business processes, and make better decisions.

John Elder, Chief Executive, Elder Research, Inc. says, “This agreement expands the portfolio of solutions we can offer clients. The 11Ants Analytics products are very powerful and easy to use. Their proprietary analytics technology greatly simplifies businesses adoption and deployment of predictive techniques.”

Tom Fuyala, Director, Business Development, 11Ants Analytics says, “This agreement will help us gain further traction in the US market. Elder Research is very highly regarded in the predictive analytics field and John Elder is internationally renowned, so they make for a great partner. ”

11Ants Customer Churn Analyzer allows users to rapidly build powerful churn propensity models to identify customers at risk of leaving, and 11Ants Customer Response Analyzer assists marketers in determining which prospects are most likely to respond to marketing campaigns. 11Ants Predictor enables users to deploy predictive models built with 11Ants Customer Churn Analyzer and 11Ants Customer Response Analyzer.

Elder Research Inc., founded in 1995, has helped government agencies and Fortune Global 500® companies solve real-world problems by amplifying the productivity of their analysts. Drawing from experience in multiple industries, Elder Research Inc brings cutting-edge technology into front-line practice to achieve high return on investment. Headquartered in Charlottesville, Virginia, the company also has a growing office in Washington, DC.

11Ants Analytics’ software products are powered by the breakthrough proprietary HyperLearn technology, the result of over three years of development by 11Ants Analytics, and inspired by machine learning research at New Zealand's University of Waikato - home of one of the most respected predictive analytics and machine learning groups in the world. Clients span a diverse range of sectors including telecommunications, hi-tech manufacturing, agribusiness, e-commerce, travel, pharmaceutical, credit control, banking, food and beverage, and retailing.

For more information visit http://www.11antsanalytics.com

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ABOUT 11ANTS ANALYTICS

11Ants Analytics is the leader in assisted predictive analytics. 11Ants Analytics’ software products greatly simplify businesses adoption and deployment of predictive analytics techniques. The products are powered by the breakthrough proprietary HyperLearn technology, the result of over three years of development by 11Ants Analytics, and inspired by machine learning research at New Zealand's University of Waikato - home of one of the most respected predictive analytics and machine learning groups in the world. 11Ants Analytics’ development team is based in New Zealand. 11Ants Analytics is venture backed by Endeavour Capital, The New Zealand Venture Investment Fund and WaikatoLink, the commercialization company of the University of Waikato. http://www.11antsanalytics.com

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