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Kasual Business : Wine Labels Are Talking In Your Mobile

Press Release
Bordeaux, October 3, 2012

Kasual Business : Wine Labels Are Talking In Your Mobile

Kasual Business, a Bordeaux company that makes mobile apps for the wine sector, has won the latest 3-years tender by the Bordeaux Wines Council (CIVB) for its mobile lead application: Smart Bordeaux - the new version went into production at the beginning of September 2012.

Smart Bordeaux – The mobile official Bordeaux Wines app: Wherever you are and whenever you like, just take a photo of the Bordeaux wine label on your smart phone to get instant information about the producer, the vineyard and what "other people" think...

Smart Bordeaux – The mobile official Bordeaux Wines app: Wherever you are and whenever you like, just take a photo of the Bordeaux wine label on your smart phone to get instant information about the producer, the vineyard and what "other people" think...

Smart Bordeaux is now:
16,000 wine records available and uploaded directly by Bordeaux wine producers
Available in 13 languages and used in 82 countries by more than 200,000 users on iPhone and Androïd
10,000 bottles of Bordeaux wine labels are identified each week all over the world

Kasual Business has relied since its inception in its policy of innovation and investment in R&D.

By this way, Kasual Business has convinced the CIVB for implementation of the new version and has won a new commercial success.

Building on this success and looking to strengthen their technological and commercial development, Kasual Business' founders have decided to present their skills and know how to Californian investors next October on a trip organized by the Bordeaux International Chamber of Commerce and Industry and the Californian Irish Innovation Center.

Kasual Business – the company:
Founded in February 2010 by 3 experienced and complementary entrepreneurs:
David Ducourneau (CEO), 32: Entrepreneur and computer engineer
Emmanuel Etcheparre (Business Development), 43:
IT and wine entrepreneur for 15 years
Philippe Foix (VP Finance & Administration), 51:
IT and media entrepreneur for 25 years
The company gets currently four employees and its projected turnover for 2012/13, is estimated at more than 1 million of dollars.


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