Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The AdSchool are Absolut winners

The AdSchool are Absolut winners

Auckland, 5 October 2012: When Pernod Ricard asked bars across New Zealand to come up with a way to engage customers with Absolut Vodka a group of AdSchool students at Media Design School took up the challenge – and won.

The AdSchool group - Owen Bryson, Anna Paine, James Burton, Jonathan Swan, Andrew Younge and Rory Dunleavy - won $1000, which they are putting towards their end of year show, and team leader Bryson will travel to Sweden to participate in the Absolut Academy Pro.

The event took place at Racket Bar in the hip Britomart precinct of downtown Auckland. A giant hourglass (made from Absolut bottles) counted down the Absolut Hour each Wednesday for a month while punters enjoyed drink specials and signature cocktails. Customers were also encouraged to scribble an idea down on a canvas so prominent Britomart artists could turn it into a work of art.

Only during the Absolut Hour could customers put their visions forward and become a part of the project. Those who took part received an Absolut Hour gift pack and an invite to the reveal party.

“People liked the idea before it manifested,” said Owen Bryson. “It gave them a chance to become a physical part of Racket Bar. The most rewarding part came from returning customers’ comments like ‘Hey, see that acorn? I did that!’ or ‘My bat made it through!’. Adding this sense of ownership was integral to the idea.”

The concept helped boost Wednesday night business and attracted new customers to the bar, according to bartender Finn Hogan.

“I noticed that customers were immediately drawn to the hourglass, which gave me the opportunity to sell them an Absolut cocktail. Customers looked forward to seeing what the artists would do with their drawings. When we exhibited the final piece in Racket for the last week, people were genuinely delighted to see their contribution come to life,” said Hogan.

Students will celebrate their win at The AdSchool end of year show on November 14 alongside industry guests.
ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

No Voda/Sky: Commission Declines Clearance For Merger

The Commerce Commission has declined to grant clearance for the proposed merger of Sky Network Television and Vodafone New Zealand. More>>

ALSO:

EARLIER:

Power: IEA Report On New Zealand's Energy System

Outside of its largely low-carbon power sector, managing the economy’s energy intensity and greenhouse gas emissions while still remaining competitive and growing remains a challenge. More>>

ALSO:

NASA: Seven Earth-Size Planets Around A Single Star

NASA's Spitzer Space Telescope has revealed the first known system of seven Earth-size planets around a single star. Three of these planets are firmly located in the habitable zone, the area around the parent star where a rocky planet is most likely to have liquid water. More>>

ALSO:

Auckland Transport Case: Men Guilty Of Corruption And Bribery Will Spend Time In Jail

Two men who were found guilty of corruption and bribery in a Serious Fraud Office (SFO) trial have been sentenced in the Auckland High Court today... The pair are guilty of corruption and bribery offences relating to more than $1 million of bribes which took place between 2005 and 2013 at Rodney District Council and Auckland Transport. More>>

ALSO:

Hager Raid: Westpac Wrong To Release Bank Records To Police

The Privacy Commissioner has censured Westpac Banking Corp for releasing without a court order more than 10 months of bank records belonging to the political activist and journalist Nicky Hager during a police investigation into leaked information published in Hager's 2014 pre-election book, 'Dirty Politics'. More>>

ALSO:

EARLIER:

Get More From Scoop

 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news