Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The AdSchool are Absolut winners

The AdSchool are Absolut winners

Auckland, 5 October 2012: When Pernod Ricard asked bars across New Zealand to come up with a way to engage customers with Absolut Vodka a group of AdSchool students at Media Design School took up the challenge – and won.

The AdSchool group - Owen Bryson, Anna Paine, James Burton, Jonathan Swan, Andrew Younge and Rory Dunleavy - won $1000, which they are putting towards their end of year show, and team leader Bryson will travel to Sweden to participate in the Absolut Academy Pro.

The event took place at Racket Bar in the hip Britomart precinct of downtown Auckland. A giant hourglass (made from Absolut bottles) counted down the Absolut Hour each Wednesday for a month while punters enjoyed drink specials and signature cocktails. Customers were also encouraged to scribble an idea down on a canvas so prominent Britomart artists could turn it into a work of art.

Only during the Absolut Hour could customers put their visions forward and become a part of the project. Those who took part received an Absolut Hour gift pack and an invite to the reveal party.

“People liked the idea before it manifested,” said Owen Bryson. “It gave them a chance to become a physical part of Racket Bar. The most rewarding part came from returning customers’ comments like ‘Hey, see that acorn? I did that!’ or ‘My bat made it through!’. Adding this sense of ownership was integral to the idea.”

The concept helped boost Wednesday night business and attracted new customers to the bar, according to bartender Finn Hogan.

“I noticed that customers were immediately drawn to the hourglass, which gave me the opportunity to sell them an Absolut cocktail. Customers looked forward to seeing what the artists would do with their drawings. When we exhibited the final piece in Racket for the last week, people were genuinely delighted to see their contribution come to life,” said Hogan.

Students will celebrate their win at The AdSchool end of year show on November 14 alongside industry guests.
ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Falls To 3-Year Low As Investors Favour Greenback

The New Zealand dollar fell to its lowest in more than three years as investors sold euro and bought US dollars, weakening other currencies against the greenback. More>>

ALSO:

Scoop Business: NZ Govt Operating Deficit Smaller Than Expected

The New Zealand’s government’s operating deficit was smaller than expected in the first five months of the financial year as a clampdown on expenditure managed to offset a shortfall in the tax-take from last month’s forecast. More>>

ALSO:

0.8 Percent Annually:
NZ Inflation Falls Below RBNZ's Target

New Zealand's annual pace of inflation slowed to below the Reserve Bank's target band in the final three months of the year, giving governor Graeme Wheeler more room to keep the benchmark interest rate lower for longer.More>>

ALSO:

NASA, NOAA: Find 2014 Warmest Year In Modern Record

Since 1880, Earth’s average surface temperature has warmed by about 1.4 degrees Fahrenheit (0.8 degrees Celsius), a trend that is largely driven by the increase in carbon dioxide and other human emissions into the planet’s atmosphere. The majority of that warming has occurred in the past three decades. More>>

ALSO:

Scoop Business: New Zealand’s Reserve Bank Named Central Bank Of The Year

The Reserve Bank of New Zealand’s efforts to stifle house price inflation by using new policy tools has seen the institution named Central Bank of the year by Central Banking Publications, a publisher specialising in global central banking practice. More>>

ALSO:

Science Media Centre: Viral Science And Another 'Big Dry'?

"Potentially, if there is no significant rainfall for the next month or so, we could be heading into one of the worst nation-wide droughts we’ve seen for some time," warns NIWA principal climate scientist Dr Andrew Tait. More>>

ALSO:

Get More From Scoop

 
 
Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news