Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The AdSchool are Absolut winners

The AdSchool are Absolut winners

Auckland, 5 October 2012: When Pernod Ricard asked bars across New Zealand to come up with a way to engage customers with Absolut Vodka a group of AdSchool students at Media Design School took up the challenge – and won.

The AdSchool group - Owen Bryson, Anna Paine, James Burton, Jonathan Swan, Andrew Younge and Rory Dunleavy - won $1000, which they are putting towards their end of year show, and team leader Bryson will travel to Sweden to participate in the Absolut Academy Pro.

The event took place at Racket Bar in the hip Britomart precinct of downtown Auckland. A giant hourglass (made from Absolut bottles) counted down the Absolut Hour each Wednesday for a month while punters enjoyed drink specials and signature cocktails. Customers were also encouraged to scribble an idea down on a canvas so prominent Britomart artists could turn it into a work of art.

Only during the Absolut Hour could customers put their visions forward and become a part of the project. Those who took part received an Absolut Hour gift pack and an invite to the reveal party.

“People liked the idea before it manifested,” said Owen Bryson. “It gave them a chance to become a physical part of Racket Bar. The most rewarding part came from returning customers’ comments like ‘Hey, see that acorn? I did that!’ or ‘My bat made it through!’. Adding this sense of ownership was integral to the idea.”

The concept helped boost Wednesday night business and attracted new customers to the bar, according to bartender Finn Hogan.

“I noticed that customers were immediately drawn to the hourglass, which gave me the opportunity to sell them an Absolut cocktail. Customers looked forward to seeing what the artists would do with their drawings. When we exhibited the final piece in Racket for the last week, people were genuinely delighted to see their contribution come to life,” said Hogan.

Students will celebrate their win at The AdSchool end of year show on November 14 alongside industry guests.
ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Taxing Multinationals: EU Ruling Sours Apple

Shares of Apple slid, down 0.9 percent as of 3.08pm in New York, after the European Commission ruled that Ireland granted the company undue tax benefits of up to 13 billion euros (US$14.5 billion)—"illegal aid” under EU rules that the commission says Ireland now must recover from Apple. More>>

ALSO:

NZX Review: Best Practice Code Recommends Code Of Ethics

NZX, the sharemarket operator, is seeking feedback on proposed changes to its corporate governance best practice code including a published code of ethics, rules about share trading and continuous disclosure, and more transparency over board appointments and chief executive pay. More>>

ALSO:

Auditors:

Signs Of Life? SETI On Russian Space(?) Signal

A star system 94 light-years away is in the spotlight as a possible candidate for intelligent inhabitants, thanks to the discovery of a radio signal by a group of Russian astronomers... Could it be a transmission from a technically proficient society? At this point, we can only consider what is known so far. More>>

Post-Post: Brian Roche To Step Down As NZ Post CEO

Brian Roche will step down as chief executive of New Zealand Post in April 2017, having led the state-owned postal service's drive to adjust to shrinking mail volumes with a combination of cost cuts, asset sales, modernisation and expansion of new businesses. More>>

ALSO:

Company Results: Air NZ Rides The Tourism Boom With Record Full-Year Earnings

Air New Zealand has ridden the tourism boom and staved off increased competition to deliver the best full-year earnings in its 76-year history. More>>

ALSO:

New PGP: Sheep Milk Industry Gets $12.6M Crown Funding

The Sheep - Horizon Three programme aims to develop "a market driven, end-to-end value chain generating annual revenues of between $200 million and $700 million by 2030," according to a joint statement. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news