Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


The AdSchool are Absolut winners

The AdSchool are Absolut winners

Auckland, 5 October 2012: When Pernod Ricard asked bars across New Zealand to come up with a way to engage customers with Absolut Vodka a group of AdSchool students at Media Design School took up the challenge – and won.

The AdSchool group - Owen Bryson, Anna Paine, James Burton, Jonathan Swan, Andrew Younge and Rory Dunleavy - won $1000, which they are putting towards their end of year show, and team leader Bryson will travel to Sweden to participate in the Absolut Academy Pro.

The event took place at Racket Bar in the hip Britomart precinct of downtown Auckland. A giant hourglass (made from Absolut bottles) counted down the Absolut Hour each Wednesday for a month while punters enjoyed drink specials and signature cocktails. Customers were also encouraged to scribble an idea down on a canvas so prominent Britomart artists could turn it into a work of art.

Only during the Absolut Hour could customers put their visions forward and become a part of the project. Those who took part received an Absolut Hour gift pack and an invite to the reveal party.

“People liked the idea before it manifested,” said Owen Bryson. “It gave them a chance to become a physical part of Racket Bar. The most rewarding part came from returning customers’ comments like ‘Hey, see that acorn? I did that!’ or ‘My bat made it through!’. Adding this sense of ownership was integral to the idea.”

The concept helped boost Wednesday night business and attracted new customers to the bar, according to bartender Finn Hogan.

“I noticed that customers were immediately drawn to the hourglass, which gave me the opportunity to sell them an Absolut cocktail. Customers looked forward to seeing what the artists would do with their drawings. When we exhibited the final piece in Racket for the last week, people were genuinely delighted to see their contribution come to life,” said Hogan.

Students will celebrate their win at The AdSchool end of year show on November 14 alongside industry guests.
ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Restrictions Lifted: No Further Tau Flies Found

The Ministry for Primary Industries (MPI) confirms that all restrictions on the movement of fruit and vegetables in Manurewa, Auckland, due to the Tau fly, have been lifted as of 2.26pm on Sunday 7 February. More>>

Crowdfinding: Awaroa Beach To Become Public Land If Appeal Succeeds

Conservation Minister Maggie Barry says a privately-owned beach will become part of the Abel Tasman National Park if an online crowdfunding campaign to buy it succeeds... More>>

ALSO:

Meat Workers Union: Waitangi Mondayisation Flaunted By Large Employer Of Maori

At the AFFCO Talley owned meat plant in Rangiuru, the company has resorted to bullying and threats... saying they could be disciplined and their union sued for an unlawful strike if workers exercise their rights to a paid day off tomorrow. More>>

Earlier:

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news