IWP Secures Worldwide E-Publishing Rights for The WotWots

Ice Water Press Secures Worldwide E-Publishing Rights for The WotWots through deal brokered by American Greetings Properties

Wellington, New Zealand, Monday October 8, 2012….
Ice Water Press has secured the global e-publishing rights for the first season of the internationally popular series, The WotWots, through a deal brokered by American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation (NYSE: AM), which serves as a global licensing agent for the brand.

With books available in Australia and New Zealand, this recent deal will also see the publisher release a series of e-books on various global digital e-book platforms.

“With the growth and demand for downloadable content we are pleased to announce Ice Water Press as our partner for e-publishing rights for The WotWots. The brand has already had resounding success with the release of a selection of e-books and game content so this deal will continue the growth of The WotWots in the online world. Ice Water Press has been our publishing partner in Australia and New Zealand so we are pleased they will take the stories of SpottyWot and DottyWot online globally” said Andrew Smith, Chief Executive, Pukeko Pictures.

“The expansion of The WotWots into the digital world is a fantastic way to reach even more children and their parents,” said Carla Silva, VP of global licensing at AGP. “We are thrilled to bring this beloved brand to even more fans around the globe.”

The WotWots is an enchanting pre-school series that follows the adventures of two adorable siblings from outer space, SpottyWot and DottyWot. This delightful pair of enquiring minds have come to Earth to explore and to marvel at the extraordinary diversity of life on the blue planet. The show celebrates this joy of discovery and demonstrates the positive values that are the building blocks of a true and enduring friendship.

Season one sees SpottyWot and DottyWot come to explore planet earth in their steam-powered spaceship and arrive in the middle of a zoo. In season two, the alien siblings land on a farm and meet strange and friendly farm animals and also travel to the seashore. Encouraging the love of animals, the season celebrates the joy of discovery and the extraordinary diversity of life on the planet.

About The WotWots
The vibrant, energetic and colourful learning-based series from Pukeko Pictures is seen internationally on ABC4Kids in Australia, TVNZ Kidzone24 in New Zealand, The Hub in US and Corus Entertainment’s Treehouse in Canada. The WotWots is broadcast in over 90 territories. American Greetings Properties represents the brand for worldwide licensing and merchandising rights to the popular preschool property.

About Pukeko Pictures
Pukeko Pictures is an independent entertainment production company, focused on the development and production of excellent quality, multi-platform entertainment for a global audience. Pukeko Pictures was founded in 2008 by Sir Richard Taylor, Tania Rodger and Martin Baynton, and is located in Wellington, New Zealand. With a connection to the world-famous Weta Workshop (Avatar, King Kong, Lord of the Rings), Pukeko Pictures is uniquely positioned in the creation of world-leading entertainment, harnessing the best in global talent and world-class production processes.

About American Greetings Corporation
For more than 100 years, American Greetings Corporation (NYSE: AM) has been a creator and manufacturer of innovative social expression products that assist consumers in enhancing their relationships to create happiness, laughter and love. The Company's major greeting card lines are American Greetings, Carlton Cards, Gibson, Recycled Paper Greetings and Papyrus, and other paper product offerings include DesignWare party goods and American Greetings and Plus Mark gift-wrap and boxed cards. American Greetings also has one of the largest collections of electronic greetings on the Web, including cards available at AmericanGreetings.com through AG Interactive, Inc. (the Company's online division). In addition to its product lines, American Greetings also creates and licenses popular character brands through the American Greetings Properties group. Headquartered in Cleveland, Ohio, American Greetings generates annual revenue of approximately $1.7 billion, and its products can be found in retail outlets worldwide. For more information on the Company, visit http://corporate.americangreetings.com.

About American Greetings Properties
American Greetings Properties (AGP) is the intellectual property and outbound licensing division of American Greetings Corporation. Built upon the successful re-launches of Care Bears and Strawberry Shortcake licensed products, which have garnered over $5 billion in retail sales worldwide combined since 2002, AGP develops multi-platform campaigns for its properties through digital media, entertainment, marketing and merchandising. In addition to Care Bears and Strawberry Shortcake, AGP's active classic brands include Holly Hobbie and Madballs, as well as new properties Twisted Whiskers, Maryoku Yummy and TinPo. Children can experience AGP online at www.agkidzone.com. For more information on AGP, visit www.agpbrands.com

www.wotwots.com

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