Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


New look KJet soon to appear on the water

8 October 2012

New look KJet soon to appear on the water

The KJet team at Queenstown’s Frankton Marina has been busy delivering a “sharp” new look to its fleet of eight Jet boats.

The company’s experienced in-house engineers have been working on the project for the past few months, fitting out all boats with new upholstery designed to deliver a more comfortable ride for passengers, and re-painting and re-branding them all with KJet’s thrilling new look.

“We’re proud to do all the work ourselves and the last couple of boats should be on the water in the next month or so, in plenty of time for the lead up to the Christmas holidays,” said KJet Director Shaun Kelly.

“The whole fleet is looking sharp and will really stand out on the lake, rivers and in Queenstown Bay.”

Mr Kelly said the revamp of boats, vehicles and signage was the final “piece of the puzzle” in a massive re-branding exercise over the past six months that has seen the introduction of a new look logo as well as updates to imagery, website and brochures.

“We’ve had this brand for 12 years, and we’ve been in business for more than 50 years in total, so our branding and signage has spread far and wide,” said Mr Kelly.

“It’s been quite an undertaking to find everything that needs updating, even down to our 300 lifejackets which all need to represent the new look and style. You’d be amazed where old logos keep popping up.

“We’ve methodically gone through every aspect of the operation to refresh it. This runs into quite a cost but it’s something we see as very valuable in keeping the experience fresh for our customers.”

Originally established in 1960, KJet is the world’s first commercial Jet boat operation and recently changed its name from Kawarau Jet to KJet as part of the re-brand. These days the company boasts the largest capacity in New Zealand, able to carry 140 passengers at any one time.

Mr Kelly said the revamp was based on listening to customer feedback and giving the customer what they wanted. As well as the company’s most loved trips offering the thrill of Jet boating both the Shotover and Kawarau Rivers, the company also offers niche products to targeted markets, and innovative trips such as airport transfers.

“We’ve always placed an importance on tailoring products to suit the market. We work hard to be flexible and innovative and as always we’re developing plans for some new products on the horizon,” said Mr Kelly.

KJet has recently welcomed the new Jet Boat Licencing requirements introduced by Maritime New Zealand that sees compulsory licencing for commercial Jet boat drivers.

“This is great to see. We’ve been working with Maritime New Zealand for the last decade on getting a licencing programme in place for Jet boat drivers, even though of course we have our own stringent in-house systems, so it’s really good to see it happening.

“We have ninety per cent of our drivers licensed with Maritime now. We have 12 months to get the licences in place, so it won’t be long before they’re all in place.”

www.kjet.co.nz

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: NZ Dollar Catches Breath After "Goldilocks" Slump

The New Zealand dollar edged up following its dramatic slump yesterday after the Reserve Bank confirmed speculation it intervened in the currency market last month and PM John Key suggested a “Goldilocks” level far lower than at present. More>>

ALSO:

Biosecurity: Kiwifruit Claim To Hold Officials Accountable For Psa

Kiwifruit growers have joined forces to hold Biosecurity NZ accountable in the courts for its negligence in allowing 2010’s Psa outbreak that devastated New Zealand’s kiwifruit industry and exports. Foundation claimants representing well ... More>>

ALSO:

Poison: Anglers Advised Not To Eat Trout In 1080 Areas

With the fishing season opening in just a few days (1 October 2014), anglers are being warned by the Department of Conservation(DOC) not to eat trout from pristine backcountry waters and their downstream catchments, where the department is conducting 1080 poisoning operations. More>>.

ALSO:

Quotas: MPI Swoop On Suspected Fraudulent Fishing Activity

Ministry for Primary Industries (MPI) compliance officers swooped on a Hawkes Bay fishing enterprise today to secure evidence in an investigation into suspected fraudulent activity... “The investigation involves activity throughout the commercial supply chain – catching, landing, processing and exporting.” More>>

ALSO:

Scoop Business: Fonterra Slashes 2015 Milk Payout, Earnings Tumble 76%

Fonterra Cooperative Group cut its forecast 2015 milk price payout by about 12 percent, citing weaker global dairy prices and said there is a risk of further declines given strong global milk production. More>>

ALSO:

Scoop Business: RBNZ Keeps OCR At 3.5%, Signals Slower Pace Of Future Hikes

Reserve Bank governor Graeme Wheeler kept the official cash rate at 3.5 percent and signalled he won’t be as aggressive with future rate hikes as previously thought as inflation remains tamer than expected. The kiwi dollar fell to a seven-month low. More>>

ALSO:

Weather: Dry Spells Take Hold In South Island

Many areas in the South Island are tracking towards record dry spells as relatively warm, dry weather that began in mid-August continues... for some South Island places, the current period of fine weather is quite rare. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand

Mosh Social Media
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news