Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Express your style with the ultimate male grooming tool

Press Information


October 8, 2012


Express your style with the ultimate male grooming tool

Auckland, New Zealand – The world of male grooming has moved on with over 50% of men today styling and shaving their facial hair.[1] In response to this demand, Philips has launched the ultimate male grooming tool, the Styleshaver, which enables men to express their individual style through trimming, styling and shaving their facial hair using one device.

The launch of the Styleshaver QS6140 is part of Philips’ Express Yourself Every Day campaign, which recognises and celebrates the trend towards men seizing opportunities for self-expression.

Although over half of men globally are experimenting with their facial hair styles as part of their self expression, many are relying on a range of ineffective tools to get the job done. Currently, most men use a blade and low-end trimmer, and some even use scissors to trim their beards. This lack of choice puts some men off experimenting with their facial hair as they are not able to achieve a sharp style.

“As a complete facial styling solution, Philips’ Styleshaver enables men to create any facial style quickly and easily, without the need to rely on a multitude of different tools,” says Nick Perry of Philips Consumer Lifestyle.

Philips’ Styleshaver comes with a full size trimmer and precision trimmer on one side and a shaver on the other. The full size trimmer has length settings varying from 0.5mm to 10mm, enabling men to get the exact facial hair length they want. The precision trimmer delivers a close cut and the neck holding the trimmer is designed to provide excellent visibility. The trimmer can also be flipped upside down for a dual foil shaver which can be used to create straight lines around any style, or achieve a clean shave, even after three days of beard growth.

For added convenience, the Philips Styleshaver is fully waterproof, so that it can be easily cleaned under a tap, and has a Lithium Ion battery which delivers cordless operation for up to 50 minutes.

In addition to the Styleshaver, Philips is launching two new models in the AquaTouch and SensoTouch 3D ranges. The new Philips AquaTouch AT940, which can be used wet with gel or foam, has a longer rechargeable shave time of 60 minutes and larger blades for an even faster, closer shave. The new Philips SensoTouch 3D RQ1285 wet and dry electric shaver comes with a click-on Beard Styler with five length settings.

The Styleshaver and other Philips electric shavers are available at all leading retailers. For more information about Philips’ shaving and grooming products, visit www.philips.co.nz.

ENDS

About Royal Philips Electronics
Royal Philips Electronics (NYSE: PHG, AEX: PHI) is a diversified health and well-being company, focused on improving people’s lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2011 sales of EUR 22.6 billion and employs approximately 122,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming, home and portable entertainment and oral healthcare. News from Philips is located at www.philips.com/newscenter.

Appendix: Philips Styleshaver, AquaTouch and SensoTouch

PRODUCT NAME PRODUCT FEATURES RRP & IMAGE
Styleshaver (QS6140) Easy to use
• 100% waterproof for easy cleaning
• 2-year guarantee, worldwide voltage, no oil needed
• Battery light shows the battery status
• Foldable stand for charging and storage
• 50 minutes cordless power after 4 hour charge

Trim + style + shave
• Beard trimmer with 12 length settings from 0.5mm to 10mm
• Dual shaver with trimmer shaves even the toughest beards
• Reversible trimmer: 32mm and 15mm sides for perfect details

Skin friendly performance
• Skin-friendly, high-performance trimmer blade RRP $249.95

AquaTouch (AT940) Use wet for enhanced skin comfort
• Optimised for use with gel or foam for enhanced skin comfort

Protect your skin
• Glides smoothly over the curves of your face
• SmartPivot maintains constant skin contact

Shave smooth
• Triple Track Heads offer 50% more shaving surface for a comfortably close shave
• Shaves even the shortest stubble

Ease of use
• Pop up trimmer perfect for sideburns and moustache
• Washable shaver with QuickRinse system
• 3 minute quick charge for one shave
• 60+ minutes of cordless shaving on one charge RRP $449.95

SensoTouch 3D (RQ1285) Follows the unique contours of your face
• Philips GyroFlex 3D system adjusts seamlessly to every curve

Sensationally smooth shave
• UltraTrack heads catch every hair with just a few strokes
• SensoTouch Shavers with Super Lift&Cut Action

An electric shaver which takes care of your skin
• Aquatec seal for comfortable dry & refreshing wet shaves
• Smooth, low-friction SkinGlide to minimise irritation

Shave with perfect control and precision
• Easy grip handle with ergonomic grip for close control
• Skin-friendly precision trimmer
• Click-on Beard Styler with 5 length settings RRP $699.95

[1] Philips Usage and Attitude Research based on interviews with more than 10,000 consumers, 2010

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Gareth Morgan: The Government’s Fresh Water Policy – Revisited

Fresh water quality is the latest area to be in the sights of Gareth Morgan and his research organisation The Morgan Foundation... They found that the fresh water policy was a bit murkier than the Environment Minister let on. More>>

ALSO:

Interest Rates: RBNZ Hikes OCR To 3.5%, ‘Period Of Assessment’ Now Needed

Reserve Bank governor Graeme Wheeler raised the official cash rate as expected, while signalling a pause in rate hikes to assess the impact of moves so far this year. The kiwi dollar sank after Wheeler said its strength was “unjustified” and that the currency could have “a significant fall.” More>>

ALSO:

Fonterra: Canpac Site 'Resize' To Focus More On Paediatrics

Fonterra is looking at realigning its packing operations at Canpac, in the Waikato, to focus more on paediatric nutritionals... The proposed changes could mean around 110 roles may not be required at the site which currently employs 330. More>>

ALSO:

Scoop Business: Postie Plus Brand Gets 2nd Chance With Well-Funded Pepkor

The Postie Plus brand is getting a new lease of life after South Africa’s Pepkor bought the failed retailer’s assets out of administration and said it will use its purchasing power to reduce costs of stock and fatten margins. More>>

ALSO:

Warming: Warming Signs From State Of Climate Report

Climate data from air, land, sea and ice in 2013 'reflect trends of a warming planet' -- says the latest State of the Climate report, launched by U.S. and New Zealand scientists. More>>

ALSO:

Scoop Business: Embrace Falling Home Affordability, Says NZIER

Despair over the inability to afford a house is misplaced and should be embraced as an opportunity to invest in more wealth-creating activity, says the principal economist at the New Zealand Institute of Economic Research, Shamubeel Eaqub. More>>

Productivity Commission: NZ Regulation Not Keeping Pace

New Zealand regulators often have to work with out-of-date legislation, quality checks are under strain, and regulatory workers need better training and development. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus

Standards New Zealand

Standards New Zealand
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news