Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


World’s Fastest Growing Auto Brand Since 2005

MEDIA RELEASE

8 October 2012

The World’s Fastest Growing Auto Brand Since 2005


Click for big version.

Hyundai Motor Company has been named the fastest growing automotive brand by international brand consultancy Interbrand, enjoying a 24.4% surge in its brand value to NZ$9.17 billion (US$7.5 billion).

Interbrand’s 2012 Best 100 Global Brands report shows Hyundai ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever.

“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’ emotional needs,” Interbrand said in a statement.

“Brand awareness for Hyundai has increased phenomenally in a short period of time and we are looking forward to the brand’s future direction.”

Hyundai New Zealand General Manager Andy Sinclair said it shows people across the world value the Hyundai brand, and it’s no different here in New Zealand.

“New Zealanders like the Hyundai experience – the style, quality, safety and, in particular, the brand’s value for money,” he said.

In March 2012, New Zealanders voted Hyundai the top automotive brand for overall customer satisfaction with the brand receiving five star ratings almost across the board in the 2012 CANSTAR Blue survey.

“That is a strong endorsement of Hyundai New Zealand’s commitment to the customer experience,” said Mr Sinclair.

The brand’s global growth rate of 24% in 2012 significantly outperformed the industry’s average growth rate of 11% and, beyond the auto industry, Hyundai’s growth rate is keeping pace with the world’s fastest growing superbrands such as Apple, Google, and Amazon.

“The significant growth in brand value, despite global economic difficulties and fierce competition, shows our enhanced brand status,” Mr Sinclair said.

Around the world, it is no different. In the U.S., Hyundai achieved the highest score among all automotive brands in the J. D. Power and Associates 2012 Customer Retention Study.

According to the study, the brand’s increasing popularity is shaped by its expanding model lineup, as well as perceptions of the brand’s quality and appeal improving over the last 10 years.

--

About Hyundai New Zealand
Hyundai has been in New Zealand for over 30 years. In 2011, the company ranked fourth in passenger vehicle sales with 10% market share, and fourth position in total vehicle sales with 8% market share. Hyundai was the number one selling passenger diesel vehicle brand in 2011, with the Santa Fe model as the top selling passenger diesel vehicle. Hyundai is a committed sponsor of sports and cultural organisations in New Zealand and worldwide. Visit www.hyundai.co.nz.

About Hyundai Motor Company
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Automotive Group, which was ranked as the world’s fifth largest automaker in 2011 and includes over two dozen auto-related subsidiaries and affiliates. Hyundai Motor Company sold approximately 4.05 million vehicles globally in 2011. Hyundai vehicles are sold in 186 countries through some 5,300 dealerships and showrooms.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

ETS Review: Modelling Documents Released

Three technical documents are being released to help New Zealanders engage with the Emissions Trading Scheme (ETS) review, Climate Change Minister Paula Bennett says. More>>

ALSO:

Northland: Govt Plan Targets Transport, Web, Maori Assets

The government has released a 10-year plan to attract investors and lift economic growth in Northland, a region that perennially underperforms the rest of the country even while being endowed with natural beauty, productive land, minerals, a potential workforce, scope for manufacturing, forestry and aquaculture, and proximity to Auckland. More>>

ALSO:

Statistics: Unemployment Rate Falls To 5.3 Percent

The unemployment rate fell to 5.3 percent in the December 2015 quarter (from 6.0 percent), Statistics New Zealand said today. This is the lowest unemployment rate since March 2009. There were 16,000 fewer people unemployed than in the September ... More>>

ALSO:

Employment: Labour Urges Talley’s To End AFFCO Lockout

Labour has urged Talley’s to resolve the ongoing industrial dispute with AFFCO workers which is having a severe effect on the employees, their families and their communities, Labour’s Workplace Relations spokesperson Iain Lees-Galloway says. More>>

ALSO:

Three Kings: Govt To Oppose Appeal Blocking $1.2B Auckland Housing Plan

Environment Minister Nick Smith and Housing New Zealand have joined legal proceedings in support of Auckland Council and Fletcher Building opposing a bid by community groups to only allow low-rise housing in a $1.2 billion housing redevelopment on the disused site of the Three Kings quarry. More>>

ALSO:

Transport: Jetstar Expands Regional Network With Three New Routes

More New Zealanders than ever before will have access to Jetstar’s affordable flights when new services take off today from Auckland to New Plymouth and Palmerston North, and Nelson to Wellington. More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news