Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


World’s Fastest Growing Auto Brand Since 2005

MEDIA RELEASE

8 October 2012

The World’s Fastest Growing Auto Brand Since 2005


Click for big version.

Hyundai Motor Company has been named the fastest growing automotive brand by international brand consultancy Interbrand, enjoying a 24.4% surge in its brand value to NZ$9.17 billion (US$7.5 billion).

Interbrand’s 2012 Best 100 Global Brands report shows Hyundai ranked No. 53 out of 100 brands this year, a steady increase from the No. 84 position in 2005 and the company’s highest ranking ever.

“Hyundai’s recent investment in global campaigns and sensational new product designs are fulfilling customers’ emotional needs,” Interbrand said in a statement.

“Brand awareness for Hyundai has increased phenomenally in a short period of time and we are looking forward to the brand’s future direction.”

Hyundai New Zealand General Manager Andy Sinclair said it shows people across the world value the Hyundai brand, and it’s no different here in New Zealand.

“New Zealanders like the Hyundai experience – the style, quality, safety and, in particular, the brand’s value for money,” he said.

In March 2012, New Zealanders voted Hyundai the top automotive brand for overall customer satisfaction with the brand receiving five star ratings almost across the board in the 2012 CANSTAR Blue survey.

“That is a strong endorsement of Hyundai New Zealand’s commitment to the customer experience,” said Mr Sinclair.

The brand’s global growth rate of 24% in 2012 significantly outperformed the industry’s average growth rate of 11% and, beyond the auto industry, Hyundai’s growth rate is keeping pace with the world’s fastest growing superbrands such as Apple, Google, and Amazon.

“The significant growth in brand value, despite global economic difficulties and fierce competition, shows our enhanced brand status,” Mr Sinclair said.

Around the world, it is no different. In the U.S., Hyundai achieved the highest score among all automotive brands in the J. D. Power and Associates 2012 Customer Retention Study.

According to the study, the brand’s increasing popularity is shaped by its expanding model lineup, as well as perceptions of the brand’s quality and appeal improving over the last 10 years.

--

About Hyundai New Zealand
Hyundai has been in New Zealand for over 30 years. In 2011, the company ranked fourth in passenger vehicle sales with 10% market share, and fourth position in total vehicle sales with 8% market share. Hyundai was the number one selling passenger diesel vehicle brand in 2011, with the Santa Fe model as the top selling passenger diesel vehicle. Hyundai is a committed sponsor of sports and cultural organisations in New Zealand and worldwide. Visit www.hyundai.co.nz.

About Hyundai Motor Company
Established in 1967, Hyundai Motor Co. has grown into the Hyundai Automotive Group, which was ranked as the world’s fifth largest automaker in 2011 and includes over two dozen auto-related subsidiaries and affiliates. Hyundai Motor Company sold approximately 4.05 million vehicles globally in 2011. Hyundai vehicles are sold in 186 countries through some 5,300 dealerships and showrooms.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

OceanaGold: Man Killed In Waihi Mine Accident

A 29-year-old man had died following a work place accident at OceanaGold mine, Waihi last night. The man was killed after the front end loader he was in rolled down a slope. The accident happened at approximately 6.30pm on Thursday night. More>>

ALSO:

Constructing Consent: Annual Housing Consents Highest In Over A Decade

More than 29,000 new homes gained building consent in the year to June 2016, up 16 percent from the previous June year, Statistics New Zealand said today. More>>

ALSO:

War Against Weevil For Future Peas: “No Peas, No Weevil” Ban Now In Place In Wairarapa

The Ministry for Primary Industries (MPI) has today placed a ban on growing peas within a specified area and placed controls on moving pea material (seed and untreated pea straw) within, in and out of this area for the next 2 years. More>>

ALSO:

Wood Producers: Crisis In New Zealand Log Supply

New Zealand wood processing leaders held a hui with senior government officials and political leaders in Whangarei yesterday to assess the acute log supply shortage to local mills in Northland. More>>

Consents And Taxes: Trustpower 'Very Disappointed' With Judgement

Trustpower is "very disappointed" with a Supreme Court ruling dismissing its bid to claim tax deductions on $17.7 million of project costs in a case closely watched by large-scale infrastructure developers. More>>

ALSO:

Fruitful Endeavours: Kiwifruit Exports Reach Record Levels

In June 2016, kiwifruit exports rose $105 million (47 percent) from June 2015 to reach $331 million, Statistics New Zealand said today. Overall, goods exports rose $109 million (2.6 percent) in June 2016 (to $4.3 billion). More>>

ALSO:

Get More From Scoop

 
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news