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Symantec Helps Businesses Accelerate Mobile Adoption

Symantec Helps Businesses Accelerate Mobile Adoption by Enabling Developers
to Build Trusted Enterprise Ready Apps

AUCKLAND via SAN DIEGO, California – MobileCON 2012 – 10 October 2012 – Symantec Corp. (NASDAQ: SYMC) today announced new offerings to help businesses accelerate their mobility initiatives. The offerings include two new programs – the App Center Ready Program designed to help developers rapidly build trusted enterprise apps with no code changes, and the Mobility Solution Specialization Program for channel partners – as well as a single mobile suite spanning device management, application management and mobile security.

Businesses today are struggling to find the right approach and combination of technologies to realize the productivity benefits of mobility, without compromising protection of critical data. According to Symantec’s State of Mobility Survey1, nearly half of the organizations surveyed (48 percent) see mobility as a challenge that requires effort to manage. Symantec is simplifying this process by working directly with app developers and implementation partners to create a developer program that businesses can rely upon. With these two programs and the industry’s most complete suite of enterprise mobility solutions, Symantec addresses all five critical areas of enterprise mobility – user and app access, app and data protection, device management, threat protection and secure file sharing.

“Organizations are looking for applications, partners and products they can depend on to confidently achieve their business objectives,” said Anil Chakravarthy, senior vice president, Enterprise Security Group, Symantec. “By consolidating our portfolio into one suite that is priced per user, not by device, we help IT organizations increase employee mobility and productivity without compromising protection with a straightforward, predictable deployment model. We are pleased to move to a licensing model that takes into account the reality companies are facing of two or more devices per employee.”

Enterprise Ready Trusted Mobile Apps
Symantec App Center Ready Program allows mobile application developers to embed Symantec’s security and management features, such as encryption, authentication, data loss prevention policies, app distribution and revocation, into their apps without changing their source code. IT organizations with Symantec App Center can now confidently deploy these apps across both iOS and Android platforms with the same level of management, protection and trust as in-house apps.

Mobile application developers in the program can accelerate adoption by addressing concerns around information security. Participating developers will speed up time to market by eliminating additional coding and gain visibility for their apps through Symantec’s App Center Ready catalogue, which lists all trusted apps certified by Symantec. Developers can now focus on the functionality of their apps to create a great user experience while taking full advantage of Symantec’s strengths in protection and management. The initial members of the program include popular business applications, such as Branchfire iAnnotate, Damaka Xavy, Emtrace MoxierMail, GoodReader, iKonic Apps, Infraware Polaris Office and Picsel SmartOffice.

Read a more detailed blog post here: Symantec App Center Ready Program Helps Create Trusted Mobile Apps

Mobility Solution Specialization for Channel Partners
Symantec is announcing a dedicated mobility channel specialization program that will allow partners to offer Symantec’s enterprise mobility products to their customers. The Mobility Solution Specialization will cover the full Symantec Mobile Management Suite and will provide partners with access to opportunity registration, expert resources, enablement programs, and accreditations in a multi-tier model.

Partners participating in Symantec’s Mobility Specialization will be able to establish compelling practices around enabling mobility with an end-to-end solution. By allowing partners to solve complex, enterprise-class mobility initiatives instead of point projects, Symantec’s portfolio can lead to multiple opportunities for value-added services as well as sustainable revenue streams. This program will be available to channel partners globally by the end of 2012.

A Single Suite for Enterprise-wide Mobile Initiatives with User Based Pricing
Symantec is also announcing the availability of Symantec Mobile Management Suite, a single solution that covers mobile device management, mobile application management and mobile security. This new suite can be deployed on a per-user meter with both subscription and perpetual pricing models. The suite supports the major platforms, including iOS 6, Android 4.1 and Windows Phone 7.5, and features integrations with Symantec Endpoint Management and Microsoft System Center Configuration Manager deployments. It also features new enhancements, such as application blacklisting, email access control and compliance management.

Whether organizations want to enable mobile email or take advantage of mobile applications and content, Symantec Mobile Management Suite provides the most complete solution to support diverse use cases in personally owned, corporate owned and hybrid deployments. As more and more employees carry multiple smartphones and tablets, Symantec’s new pricing and licensing model simplifies enterprise procurement, renewal and auditing processes and helps regain control over the rising costs of enabling user mobility.

Read a more detailed blog post here: Enabling Mobile Productivity Without Sacrificing Protection

Strong Authentication Made Easy
In addition to the new programs and suite, Symantec is announcing a new Android app for Symantec Managed PKI to transparently issue digital certificates to Android phones and tablets and make it easier to manage them. Companies can automate certificate enrolment, updates and revocation, and lower management costs. The Symantec Managed PKI client for Android, along with capabilities for other mobile platforms such as Apple iOS, Mac and Windows, help organizations increase their productivity and embrace BYOD initiatives with advanced device and user authentication.

Supporting Quotes
“Symantec’s mobile solutions enable us to focus on our key objectives by addressing our security and management needs. We have much greater visibility into our entire inventory of iPads and the apps they carry. With a click of a mouse, I’m able to see what technicians have done on each device and what apps are deployed. Managing app clutter has become increasingly important as more apps are downloaded onto our devices.” – D. Patches Hill, Technology Systems Manager, Indian River School District

"As mobile app developers, we're regularly fielding requests from enterprises that want to increase their workforce's productivity through the capabilities of iAnnotate. At the same time, they want assurances that the app will function according to their policies. This creates pressure for organizations as they think about secure deployment and policy compliance, and pressure for us as an ISV to respond to their evolving needs. Symantec's App Center Ready Program simplifies our development efforts by providing an easy way to integrate Symantec's strong background in protection and control into our apps, and in turn allows us to be more responsive to a varied set of customer requests around security, deployment and app management." – Ashish Vora, Director of Business Development, Branchfire

“Our customers are facing mobility challenges, such as BYOD, and trying to understand how to enable and manage disparate mobile devices securely. With the Symantec Mobility Solution Specialization, we now have a program that combines relevant mobile management and mobile security technology requirements into one expertise that enables us to help our customers across Symantec’s broad mobile portfolio. By working with Symantec specialists, we will be able to better enable our customers to more quickly and confidently deploy their mobile visions.” Jason Livingston, Managing Director, Intuitive Technology Group

“With the increase of BYOD and mobile application programs, IT departments are looking for secure and efficient ways to enable mobility. They need tools to help them deal with various use cases to achieve a comfortable level of control over the devices, applications and data, all without trampling on device ease of use and user productivity. The need for such tools is only going to increase as workforces become more mobile.” – Stacy Crook, Sr. Analyst, Mobile Enterprise Research at IDC

Click to Tweet Symantec creates new trusted developer program & product suite to help enterprises confidently embrace mobility

Press Kit: MobileCON 2012
SlideShare Presentation
Infographic: A Total Mobility Strategy
Podcast: Enterprise Mobility – Enabling Productivity Without Sacrificing Protection
Symantec Mobile Solutions
Symantec App Center Ready Program
Symantec Advances Mobile Productivity with New Android and iOS Protection Capabilities
Symantec Fosters Secure Mobile Productivity with Enterprise Mobility Enhancements
Symantec acquires Odyssey Software and Nukona
Symantec Advances Enterprise Mobility Strategy, Delivers New Innovations to Improve Data Security and Facilitate Broader Application Adoption
Research: 2012 State of Mobility Survey
Research: Motivations of Recent Android Malware
Research: A Window Into Mobile Device Security

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About Symantec
Symantec protects the world’s information, and is the global leader in security, backup and availability solutions. Our innovative products and services protect people and information in any environment – from the smallest mobile device, to the enterprise data center, to cloud-based systems. Our industry-leading expertise in protecting data, identities and interactions gives our customers confidence in a connected world. More information is available at or by connecting with Symantec at:


1 Symantec, “State of Mobility Report” February 2012

Note to Editors: If you would like additional information on Symantec Corporation and its products, please visit the Symantec News Room at Any prices noted are in U.S. dollars and are valid only in the United States.

Symantec and the Symantec Logo are trademarks or registered trademarks of Symantec Corporation or its affiliates in the U.S. and other countries. Other names may be trademarks of their respective owners.

Forward-Looking Statements: Any forward-looking indication of plans for products and services are preliminary and all future release dates are tentative and are subject to change. Any future release of a product, service or planned modifications to product capability, functionality or features are subject to ongoing evaluation by Symantec, and may or may not be implemented and should not be considered firm commitments by Symantec and should not be relied upon in making purchasing decisions.

Technorati Tags: Symantec, security, management, mobile security, mobile device management, mobile application management, authentication, cloud, threat protection, mobile malware, smartphones, tablets, mobile devices, smart devices, consumerization of IT, BYOD, mobile applications

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