Boutique Waikato-based PR Firm Expands

Media Release – for immediate release
10 October 2012

Boutique Waikato-based PR Firm Expands

Local public relations consultancy HMC Communications has expanded with a move to a new office, an addition to its team and the ability to offer expanded corporate communication services to Waikato businesses.

HMC has been working with Waikato businesses for more than eight years across a range of sectors including dairy, telecommunications, research, aviation and energy.

New communications manager, Jacqui Humm, was recently appointed to the team.

Ms Humm has 12 years’ experience working in the communications industry, and has worked in both consultancy and in-house roles across a range of sectors including agriculture, health, local government and not-for-profit.

She has worked as a manager with wide responsibilities including marketing, advertising, brand management, media relations and internal communication and has a Bachelor of Media Arts from Wintec, a Certificate in Direct Marketing and is Accredited in Public Relations (APR) by the Public Relations Institute of New Zealand (PRINZ). This is an internationally-recognised qualification for public relations practitioners.

Director Heather Claycomb also holds APR and said it was rare to find an agency where all practitioners were accredited. Heather Claycomb also holds an MBA.

She said public relations helped businesses build sustainable relationships by increasing understanding between the organisation and its stakeholders – whether they were staff, customers, media or shareholders.

“Sometimes you ‘re so busy running the business, you don’t have dedicated time to build your relationships, work on your brand, communicate what you are doing or market your business. And we help many clients in these areas,” said Mrs Claycomb.

She also confirmed HMC had moved to new premises at 1335 Victoria Street Hamilton, sharing an office with Birch Holdings.

www.hmc-communications.co.nz.

ENDS

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