TRN To Launch the Leading Digital Radio Platform
TRN To Launch the Leading Digital Radio Platform, IHeartRadio in New Zealand
Auckland, 11 October 2012: The Australian Radio Network (ARN) and subsidiary The Radio Network (TRN), a joint venture between APN News & Media and Clear Channel International, today announced they will launch iHeartRadio, Clear Channel’s highly successful all-in-one digital radio service, in Australia and New Zealand, paving the way for TRN to lead the radio industry by providing a unique digital service to advertisers and listeners.
Since its launch in 2011 at the inaugural iHeartRadio Music Festival, iHeartRadio continues to be the leading digital radio service in the U.S. As the No. 1 free digital radio app on the iPhone, iPad and Android, iHeartRadio provides an additional platform for radio fans, offering instant access to live broadcast and digital-only radio stations, plus user-created Custom Stations inspired by favorite artists and songs. TRN stations will also join the iHeartRadio platform, which will offer Australia and New Zealand music fans even more programming and station choices.
With more than 115 million listening hours a month, nearly 50 million monthly digital uniques, more than 125 million downloads of iHeartRadio mobile apps and more than17 million registered users in the one year since its introduction; iHeartRadio continues to grow faster than all other popular digital entertainment and social platforms, including Facebook, Twitter, Pandora, Spotify and Instagram.
TRN CEO Jane Hastings says “The launch of iHeartRadio internationally sees TRN lead the New Zealand radio industry into the next era of radio, while complementing our current strong and growing audience network, with this unique and market-leading product that sits at the forefront of global technology in the sector. This product offers listeners live station streaming for all of our stations plus user-created custom stations with more songs, more user control, deeper social integration and more opportunities to discover new music - all in one easy to use, seamless product.”
Hastings added, “iHeartRadio builds on our strategy of being everywhere our listeners are, with market leading products” “It will also provide our advertising partners with a unique, integrated, targeted and accountable vehicle to enhance their marketing plans.”
“iHeartRadio offers everything listeners want in an all-in-one, free service,” said Brian Lakamp, President of Digital for Clear Channel Media and Entertainment. “TRN will offer listeners an experience specifically tailored to their region and we know New Zealand music fans will love iHeartRadio as much as they do in the U.S.”
The service will launch in New Zealand and Australia in 2013 and will be extensively marketed with support from APN News & Media’s and Clear Channel International’s media assets throughout New Zealand and Australia.
Chief Executive Officer of APN News & Media, Brett Chenoweth said, “We are delighted that TRN is launching iHeartRadio and support their continual expansion of their innovative digital offers to audiences and advertisers. iHeart is an excellent fit with APN’s overall digital strategy.”
• The Radio Network in New Zealand operates the number one national network, Newstalk ZB and has three of the top five national networks – Newstalk ZB, Classic Hits and Coast. Other networks are ZM, Hauraki, Flava and Radio Sport.
• ARN has a dual brand strategy - a MixFM and Classic Hits music stream in Sydney, Melbourne, Adelaide and Brisbane. Reaching over 4 million listeners, ARN is one of the leading broadcasters in the commercially important 25 – 54 demographic in Australia.