Video | Agriculture | Confidence | Economy | Energy | Employment | Finance | Media | Property | RBNZ | Science | SOEs | Tax | Technology | Telecoms | Tourism | Transport | Search

 


Get more from your veges with vitalvegetables®

Get more from your veges with vitalvegetables®

Auckland, 12 October 2012 - Consumers who want to be sure they’re getting the most from their food will now be able to buy vegetables with greater understanding of the healthy nutrients they contain.

The new vitalvegetables® product range are being introduced in New Zealand supermarkets this month, following 10 years of trans-Tasman research collaboration between Plant & Food Research in New Zealand and the Department of Primary Industries Victoria in Australia.

The first five products will be marketed by the New Zealand Vital Vegetables Marketing Partners as vitalheart™, vitalsight™ and vitalbones™ salad mixes; vitalimmunity™ slaw; and vitalimmunity™ medley. Each product contains naturally high levels of nutrients known to be good for health, and each serve contains at least 25% of the suggested daily intake of antioxidants.

Plant & Food Research researcher Dr Jocelyn Eason says the programme was developed in response to consumer demand for information about the fresh vegetable products they consume, especially with regard to nutritional benefits.

“All vegetables are good for us, with lots of nutrients that benefit our health,” she says. “We recognise that consumers want to be healthy, and through the vitalvegetables® research we’ve made it easier for them to manage their diets to ensure they’re eating the right nutrients for the health benefits that matter to them.

“Our research has investigated which nutrients offer specific benefits to health and then identified the seeds that have high levels of these nutrients. We’ve then worked with growers to determine the best way to grow and harvest them to optimise these levels, and with vegetable marketers to ensure the levels are maintained from the field to the consumer. This means that consumers can eat a vitalvegetables® product and know exactly what nutrients they’re getting.”

"Vegetables are highly nutritious containing many nutrients and compounds which promote optimal health and well-being,” says nutritionist Angela Berrill. “Because of these benefits it is recommended that we eat 3+ serves of vegetables every day. However, data from the last nutrition survey reported that only about 2/3 of kiwi adults are meeting these recommendations. With the vitalvegetables® range providing a guaranteed 25% of the suggested daily intake of antioxidants and naturally high levels of beneficial nutrients and compounds, the vitalvegetables® mixes are a fantastic way for Kiwis to receive optimum health and nutrition benefits from vegetables."

The vitalvegetables® research programme is funded by Horticulture New Zealand, Plant & Food Research and the Department of Primary Industries Victoria, with Horticulture Australia Limited matched funds from the Australian Government and support from the New Zealand vegetable sector. Vegetable varieties that are naturally high in nutrients are initially identified from a global collection of seeds. Products are marketed through a group of vitalvegetables® Marketing Partners with experience and knowledge of their regional market.

ENDS

© Scoop Media

 
 
 
 
 
Business Headlines | Sci-Tech Headlines

 

Scoop Business: Equity Crowd Funding Carries Risks, High Failure Rate

Equity crowd funding, which became legal in New Zealand this month, comes with a high risk of failure based on figures showing existing forays into social capital have a success rate of less than 50 percent, one new entrant says. More>>

ALSO:

Scoop Business: NZ Migration Rises To 11-Year High In March

The country gained a seasonally adjusted 3,800 net new migrants in March, the most since February 2003, said Statistics New Zealand. A net 400 people left for Australia in March, down from 600 in February, according to seasonally adjusted figures. More>>

ALSO:

Hugh Pavletich: New Zealand’s Bubble Economy Is Vulnerable

The recent Forbes e-edition article by Jesse Colombo assesses the New Zealand economy “ 12 Reasons Why New Zealand's Economic Bubble Will End In Disaster ”, seems to have created quite a stir, creating extensive media coverage in New Zealand. More>>

ALSO:

Thursday Market Close: Genesis Debut Sparks Energy Rally

New Zealand stock rose after shares in the partially privatised Genesis Energy soared as much as 18 percent in its debut listing on the NZX, buoying other listed energy companies in the process. Meridian Energy, MightyRiverPower, Contact Energy and TrustPower paced gains. More>>

ALSO:

Power Outages, Roads Close: Easter Storm Moving Down Country

The NZ Transport Agency says storm conditions at the start of the Easter break are making driving hazardous in Auckland and Northland and it advises people extreme care is needed on the regions’ state highways and roads... More>>

ALSO:

Houses (& Tobacco) Lead Inflation: CPI Up 0.3% In March Quarter

The consumers price index (CPI) rose 0.3 percent in the March 2014 quarter, Statistics New Zealand said today. Higher tobacco and housing prices were partly countered by seasonally cheaper international air fares, vegetables, and package holidays. More>>

ALSO:

Notoriously Reliable Predictions: Budget To Show Rise In Full-Time Income To 2018: English

This year’s Budget will forecast wage increases through to 2018 amounting to a $10,500 a year increase in average full time earnings over six years to $62,200 a year, says Finance Minister Bill English in a speech urging voters not to “put all of this at risk” by changing the government. More>>

ALSO:

Get More From Scoop

 
 
Computer Power Plus
 
 
 
 
 
 
 
 
Business
Search Scoop  
 
 
Powered by Vodafone
NZ independent news