Take A New Look At Pork – Perfect Pork Every Time

Media Release
For immediate release
31 October 2012

Take A New Look At Pork – Perfect Pork Every Time

Ever wondered if you could serve a chef-inspired, restaurant quality meal to your family for dinner in less than half an hour?

Now you can with the new Perfect Pork range of cuts. It’s like having a chef in your kitchen. Developed with the modern family in mind you can forget having to serve up the same old menu choices day after day as you try and appease fussy toddlers and picky teenagers. The range has six different cuts of Canterbury grain fed pork – sirloin steaks, smoked sirloin steaks, schnitzels, pork belly, sirloin roast and a fillet roast – to give you a variety of different flavours and textures while providing a healthy protein option that is low in fat.

General Manager of Perfect Pork, Stephen Glass, says the concept behind the range was to make it easy for people to cook a nutritious, tasty meal. “The dishes are premium cuts of quality New Zealand pork that come ready to cook and are served with their own flavour-matched condiments. The cuts are a consistent size and because there are not bones in them there is no waste. Not only are they innovative, value for money products, but we’ve taken the guesswork out of cooking and made dinners that are easy to make and even better to eat, every time.”

Perfect Pork has simplified everything. The cuts of pork come complete with step-by-step instructions and their own sauce. Some of the range even come oven-ready – simply pop the cook-in-the-bag containing the pork onto a tray and into the oven. No mess, no fuss.

“Today’s shoppers are harried, time-poor and don’t want to have to face daunting challenges wondering how to cook an obscure cut of meat,” says Mr Glass. “Pork can be juicy and tender and has the added bonus of being a highly nutritious protein that’s very lean.”

To meet the increasing demand from consumers to know where their food comes from, Perfect Pork has selected a mid-Canterbury pig farmer, who grows his own grain to feed the animals. “It’s a vertically integrated model of farming that ensures sustainability, meets our stringent welfare standards, and allows us to consistently produce quality meat,” says Mr Glass.

Perfect Pork enlisted the services of qualified chef, Hugh Wall, a senior tutor at the Christchurch Polytechnic School of Food and Hospitality, and recipe developer and food writer and stylist, Amanda Cooper-Davis to create the products.

“We’ve taken some traditional flavours that we know work well with pork but added a slight twist,” says Hugh Wall. “For instance the cook-in-the-bag options include a mini fillet roast that is wrapped in pork strips and comes with a charred red pepper salsa while the sirloin roast comes with an apple with brown sugar and thyme sauce.”

The condiments are created in Christchurch using New Zealand ingredients as much as possible. There are no artificial colourings or synthetic flavours and all the in-pack sauces are gluten free.

Perfect Pork delivers a great eating outcome, says Mr Glass. “It’s tender, juicy and flavoursome – the perfect everyday meal, that cooks perfectly, every time.”

Available from eight selected stores in the lower North Island from Tues, 16 October:

Thorndon New World
Wellington City New World
Railway Metro New World
Newlands New World
Pak’N Save Petone
Pak’N Save Lower Hutt
Levin New World
Pioneer New World (Palmerston North)

ENDS

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