ANZA Breakfast Briefings Series
ANZA Breakfast Briefings Series
New ASA Advertising Codes and Guidance
Notes
How Do They Affect
You?
Register now
to be up to speed by 01 January 2013!
The Advertising Standards Authority (ASA) has
recently released revised codes for comparative
claims in advertising, environmental
claims in advertising and alcohol
advertising and promotion.
A separate Guidance Note on Social Media has also been released. This provides direction to consumers and industry about the application of the ASA Codes of Practice to social media environments which may contain a range of content include material generated by users.
It is important that advertisers and their agency partners understand the implications of these changes on their communication strategies.
• The session will deal in detail with
the new changes and what they mean for ad content and
placement.
• It will provide value for advertisers /
media and agencies in up-skilling key staff on the changes
to come into effect on 1 January 2013.
• Being able to
provide current and accurate advice on the more detailed
guidelines will be a key benefit for attendees.
• Code
compliant advertising helps promote consumer confidence.
Ads that breach the codes undermine brands and often result
in negative publicity.
The briefing will be followed by a specific workshop on the new ASA Code for Advertising and Promotion of Alcohol and pre-vetting (LAPS)
Speakers:
Hillary Souter,
Chief Executive, Advertising Standards
Authority
Lindsay Mouat, Chief
Executive. ANZA
Who Should
Attend:
This seminar is a 'must' attend for all
advertisers and agencies. It is highly relevant for agency
account managers, planners, creatives and all levels of
brand management and marketing communications
professionals
Date: 21 November
2012
7.30am – 8.00am Registration and
light breakfast
8.00am - 9.00am
Briefing
9.15am – 10.15am Advertising and
promotion of Alcohol workshop
Venue: Novotel Auckland, 72-112 Greenlane East, Ellerslie, Auckland
Price:
ANZA / CAANZ members: $45.00
plus GST ($51.75)
Non-members:$65.00 plus GST
($74.75)
Click here to register
yourself for this event through eventfinda
Click here to register
someone else for this event through eventfinda